A data profile of the people who buy, follow and care about Givenchy in France — modelled from more than twelve digital signal sources. Givenchy has an estimated audience of 2,673,456 people in France.
The average Givenchy fan in France is 38.3 years old, more female, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France.
Top brand affinities include Hermès, Balenciaga, Sephora, with strongest over-indexing on Hermès (3.38× the country average).
Demographically, the Givenchy audience skews more female with an average age of 38.3, and over-indexes on personality traits such as Design Affinity, Luxury Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Givenchy fan in France is more female, around 38.3 years old, with strong Design Affinity tendencies and a notable affinity for Hermès.
The key figures that characterise the Givenchy profile in France.
67.8% are female, 32.2% are male, average age 38.3.
| Metric | Value |
|---|---|
| Female | 67.8% |
| Male | 32.2% |
| Average age | 38.3 |
| Estimated audience size | 2,673,456 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 24% | |
| 30-39 | 19% | |
| 40-49 | 19% | |
| 50+ | 18% |
of the worldwide Givenchy audience comes from France.
| Country | Share |
|---|---|
| United States | 31.1% |
| France | 8.9% |
| Germany | 7.2% |
Where the Givenchy audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Île-de-France | ~1M | 2.38× | |
| 02 | Provence-Alpes-Côte d'Azur | ~200K | 1.17× | |
| 03 | Hauts-de-France | ~300K | 1.09× | |
| 04 | Corsica | ~10K | 1.09× | |
| 05 | Grand Est | ~200K | 0.98× | |
| 06 | Auvergne-Rhône-Alpes | ~300K | 0.97× | |
| 07 | Occitanie | ~200K | 0.85× | |
| 08 | Normandy | ~100K | 0.83× | |
| 09 | Centre-Val de Loire | ~80K | 0.83× | |
| 10 | Nouvelle-Aquitaine | ~200K | 0.80× | |
| 11 | Bourgogne-Franche-Comté | ~80K | 0.75× | |
| 12 | Pays de la Loire | ~100K | 0.69× | |
| 13 | Brittany | ~80K | 0.63× |
The strongest cross-interests of the Givenchy audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Balenciaga | Fashion & Accessoires | 4.38× | ||
| 02 | Fendi | Fashion & Accessoires | 4.29× | ||
| 03 | Yves Saint Laurent | Fashion & Accessoires | 3.97× | ||
| 04 | Burberry | Fashion & Accessoires | 3.64× | ||
| 05 | Prada | Fashion & Accessoires | 3.48× | ||
| 06 | Hermès | Fashion & Accessoires | 3.38× | ||
| 07 | Gucci | Fashion & Accessoires | 2.78× | ||
| 08 | Fashion show | Fashion & Accessoires | 2.64× | ||
| 09 | Chanel | Fashion & Accessoires | 2.48× | ||
| 10 | Ready-to-wear | Fashion & Accessoires | 2.46× | ||
| 11 | Haute couture | Fashion & Accessoires | 2.44× | ||
| 12 | Louis Vuitton | Fashion & Accessoires | 2.42× | ||
| 13 | Sephora | Shopping | 2.28× | ||
| 14 | Handbags | Fashion & Accessoires | 2.05× | ||
| 15 | Fragrances | Beauty & Wellness | 2.01× | ||
| 16 | Primark | Shopping | 1.89× | ||
| 17 | H&M | Shopping | 1.87× | ||
| 18 | La Redoute | Shopping | 1.70× | ||
| 19 | Etam | Fashion & Accessoires | 1.66× | ||
| 20 | Jewelry | Fashion & Accessoires | 1.60× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.85× | |
| Luxury Orientation | PREMIUM | 1.75× | |
| Creativity | OPEN | 1.59× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.43× | |
| Need for Security | CONSERVATISM | 0.64× | |
| Convenience Orientation | PREMIUM | 0.69× |
Givenchy's target market in France covers an estimated 2,673,456 people, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
67.8% of the Givenchy audience are female, 32.2% are male, with an average age of 38.3 years.
Givenchy fans show strongest brand affinity for Hermès (3.38×), Balenciaga (4.38×), and Sephora (2.28×) over the country average.
Givenchy fans in France are most concentrated in Île-de-France (reach ~1M), Auvergne-Rhône-Alpes (reach ~300K), and Hauts-de-France (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Givenchy itself, the audience over-indexes on Balenciaga (4.38×), Sephora (2.28×), Yves Saint Laurent (3.97×), and Fendi (4.29×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Givenchy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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