Morgan Spurlock Audience in United States

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Morgan Spurlock has an estimated audience of 471,191 people in United States. 33.0% are female, 67.0% are male, average age 37.0. Top regions: California, Texas, New York. Top brand affinities: Paleo Grubs, Musée du quai Branly - Jacques Chirac, Wok, Hemnet, Gilbert Burns (fighter).

The average Morgan Spurlock fan in United States is 37.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Paleo Grubs, Musée du quai Branly - Jacques Chirac, Wok, with strongest over-indexing on Paleo Grubs (346.94× the country average). Demographically, the Morgan Spurlock audience skews more male with an average age of 37.0, and over-indexes on personality traits such as Individualism, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Director

Demographics of Morgan Spurlock fans

Demographic split for Morgan Spurlock audience in United States
MetricValue
Female33.0%
Male67.0%
Average age37.0
Estimated audience size471,191

Audience persona

The typical Morgan Spurlock fan in United States is more male, around 37.0 years old, with strong Individualism tendencies and a notable affinity for Paleo Grubs.

Top regions in United States

Top regions ranked by reach for Morgan Spurlock in United States
RegionReachAffinity
California62,5351.21×
Texas31,4790.78×
New York31,3051.19×
Florida28,7610.9×
Illinois20,5091.31×
Pennsylvania18,0801.14×
Ohio16,0521.11×
New Jersey13,9871.17×
Michigan13,2291.07×
North Carolina12,6880.89×
Georgia12,6120.87×
Virginia11,4641×
Massachusetts11,2261.21×
Washington11,1321.18×
Arizona9,6341×
Indiana9,2091.07×
Colorado9,0121.21×
Wisconsin8,2341.16×
Tennessee8,1860.87×
Maryland7,8730.97×
Oregon7,8061.45×
Minnesota7,6971.14×
Missouri7,6221×
Kentucky5,6770.96×
Connecticut5,5841.18×
South Carolina5,2880.75×
Nevada4,7981.05×
Oklahoma4,6440.89×
Alabama4,1720.63×
Louisiana3,9130.64×
Iowa3,8590.99×
Utah3,7890.9×
Kansas3,5320.95×
West Virginia3,4281.56×
Arkansas3,1560.81×
Nebraska2,4551.04×
New Hampshire2,4181.3×
Idaho2,3020.97×
New Mexico2,0160.85×
Mississippi2,0060.52×
Maine1,9421.15×
Washington, District of Columbia1,7661.25×
Rhode Island1,5731.05×
Hawaii1,5200.75×
Montana1,2040.92×
Delaware1,1380.88×
Vermont8571.04×
South Dakota8370.77×
Alaska8210.81×
North Dakota7650.79×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Morgan Spurlock audience
BrandAffinityCategory
Paleo Grubs346.94×Food & Beverages
Musée du quai Branly - Jacques Chirac154.64×Arts & Culture
Wok17.19×Food & Beverages
Hemnet34.37×Home & Garden
Gilbert Burns (fighter)37.78×Sports
Cryptic crossword28.87×Technology & Electronics
Kaytranada20×Music & Radio
headspace15.55×Health
Mustard seed14.78×Food & Beverages
Combat sport2.56×Sports
Goop8.18×Internet & Social Media
Hang Seng Index19.53×Business & Career
Grace Slick12.56×Music & Radio
Goma25.12×Travel & Leisure
Home staging7.05×Home & Garden
Hitchcock (film)19.41×Movies & TV
Kasik15.95×Travel & Leisure
Elsword19.21×Games
Chalkidiki47.45×Travel & Leisure
Governor of Michigan6.47×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Morgan Spurlock audience
TraitClusterScore
IndividualismJOY1.73
Social Media UsageJOY1.64
PatriotismCONSERVATISM1.61
LGBTQ+ IdentityOPEN1.45
Need for SecurityCONSERVATISM1.45
Risk AppetiteTHRILL1.35

Worldwide distribution

Worldwide audience distribution share by country for Morgan Spurlock
CountryShare
United States71.6%
United Kingdom7.6%
Italy4.9%

See Morgan Spurlock audiences in other countries

More Director audiences in United States

Frequently asked questions

How many fans does Morgan Spurlock have in United States?

Morgan Spurlock has an estimated audience of 471,191 people in United States, concentrated in California and Texas.

What is the gender split and age of Morgan Spurlock fans?

33.0% of Morgan Spurlock fans are female, 67.0% are male, with an average age of 37.0 years.

Which brands do Morgan Spurlock fans like most?

Morgan Spurlock fans show strongest brand affinity for Paleo Grubs (346.94×), Musée du quai Branly - Jacques Chirac (154.64×), and Wok (17.19×) over the country average.

Where do Morgan Spurlock fans live in United States?

Morgan Spurlock fans in United States are most concentrated in California (reach 62,535), Texas (reach 31,479), and New York (reach 31,305). These three regions account for the largest share of the active audience.

What other brands do Morgan Spurlock fans also like?

Beyond Morgan Spurlock itself, the audience over-indexes on Musée du quai Branly - Jacques Chirac (154.64×), Wok (17.19×), Hemnet (34.37×), and Gilbert Burns (fighter) (37.78×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Morgan Spurlock. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.