Rascasse Audience Intelligence

Julie & Julia Viewer Demographics in United States

Julie & Julia has an estimated audience of 431K people in United States.

#3987among movies & series in United States#7890in Movies & TV

The average Julie & Julia fan in United States is 44.0 years old, more female, and lives primarily in California.

Most fans live in California, New York, Texas.

Top affinities include Noah Baumbach, Luca Guadagnino, Super Size Me, with strongest over-indexing on Noah Baumbach (258.07× the country average).

Demographically, the Julie & Julia audience skews more female with an average age of 44.0, and over-indexes on personality traits such as Spirituality, Indulgence.

The typical Julie & Julia fan in United States is more female, around 44.0 years old, with strong Spirituality tendencies and a notable affinity for Noah Baumbach.

Category: Movies & TV · Type: Movie / TV Show / Series

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
431K
in United States
Gender
68.5%♀
31.5% male
Age
44.0
average years
Country rank
#41641
among all objects in United States
Fig. 01

Search interest · 12-month trend

+13%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Julie & Julia viewers

68.5% are female, 31.5% are male, average age 44.0.

Fig. 02

Gender split

68.5%
Female
31.5%
Male
Demographic split for Julie & Julia audience in United States
MetricValue
Female68.5%
Male31.5%
Average age44.0
Estimated audience size431K
Fig. 03

Age distribution

Ø 44.0
average years
Age distribution of the Julie & Julia audience in United States
Age bracketShare%
16-2410%
25-3412%
35-4420%
45-5437%
55+20%
Fig. 04

Worldwide distribution

26.5%

of the worldwide Julie & Julia audience comes from United States.

Worldwide audience distribution share by country for Julie & Julia
CountryShare
United States26.5%
United Kingdom13.6%
Germany7.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Julie & Julia fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~1K1.39×
02Oregon~7K1.34×
03Vermont~1K1.33×
04Washington~10K1.27×
05Massachusetts~10K1.26×
06Utah~5K1.22×
07Maine~2K1.22×
08Colorado~9K1.18×
09Minnesota~9K1.16×
10Idaho~3K1.16×
11Montana~2K1.16×
12Alaska~1K1.15×
13New Hampshire~2K1.13×
14Connecticut~5K1.12×
15California~60K1.11×
16New Mexico~3K1.11×
17New York~30K1.10×
18Rhode Island~2K1.10×
19Virginia~10K1.06×
20Wisconsin~8K1.02×
21Oklahoma~5K0.98×
22Illinois~20K0.97×
23Arizona~9K0.97×
24Kansas~4K0.96×
25Missouri~8K0.95×
26Michigan~10K0.94×
27Iowa~4K0.94×
28Hawaii~2K0.94×
29Pennsylvania~20K0.93×
30Arkansas~4K0.93×
31North Dakota<1K0.93×
32Tennessee~9K0.92×
33Maryland~7K0.92×
34New Jersey~10K0.89×
35South Dakota~1K0.89×
36Texas~30K0.88×
37North Carolina~10K0.88×
38Indiana~8K0.88×
39Nebraska~2K0.88×
40Ohio~10K0.86×
41Delaware~1K0.86×
42Kentucky~5K0.85×
43Nevada~4K0.85×
44South Carolina~6K0.84×
45West Virginia~2K0.82×
46Florida~20K0.79×
47Georgia~10K0.79×
48Alabama~5K0.79×
49Louisiana~5K0.78×
50Mississippi~3K0.71×
Fig. 06

Affinity by region

Affinity by region — Julie & Julia, United States
0.71×1.00×1.39×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Julie & Julia audience vs. the country average
#·InterestCategoryAffinity×
01Noah BaumbachMovies & TV258.07×
02Luca GuadagninoMovies & TV206.38×
03Super Size MeMovies & TV155.86×
04Kung Fu HustleMovies & TV144.25×
05Midnight in ParisMovies & TV77.85×
06The Grand Budapest HotelMovies & TV75.54×
07Eat Pray LoveMovies & TV74.35×
08EraserheadMovies & TV69.99×
09Gangs of New YorkMovies & TV69.63×
10A Beautiful Mind (film)Movies & TV41.36×
11Greta GerwigMovies & TV40.99×
12Stanley TucciMovies & TV40.59×
13The LobsterMovies & TV39.70×
14Requiem for a DreamMovies & TV33.27×
15Burn After ReadingMovies & TV29.34×
16Boogie NightsMovies & TV26.79×
17There Will Be BloodMovies & TV25.30×
18Dead Poets SocietyMovies & TV20.55×
19SheetzCars & Mobility9.41×
20Wawa Inc.Shopping7.80×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Julie & Julia audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Julie & Julia audience vs. the country average · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.70×
IndulgenceJOY1.54×
Design AffinityPREMIUM1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Julie & Julia audience vs. the country average · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.75×
DIY MentalityTHRILL0.82×
Need for SecurityCONSERVATISM0.86×
0×1.00× baseline2×
Appendix

Explore more audiences

More Movies & TV audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Julie & Julia over the last 12 months. Modelled, not counted; people interested in several movie / tv show / seriess count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/julie-and-julia-41025” · Methodology