Julie & Julia Audience in United States

Julie & Julia logo

Julie & Julia has an estimated audience of 386,961 people in United States. 68.5% are female, 31.5% are male, average age 43.3. Top regions: California, Texas, New York. Top brand affinities: Zagreb, Oracle Certification Program, headspace, Fairy godmother, Hitchcock (film).

The average Julie & Julia fan in United States is 43.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Zagreb, Oracle Certification Program, headspace, with strongest over-indexing on Zagreb (84.53× the country average). Demographically, the Julie & Julia audience skews more female with an average age of 43.3, and over-indexes on personality traits such as Design Affinity, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Julie & Julia fans

Demographic split for Julie & Julia audience in United States
MetricValue
Female68.5%
Male31.5%
Average age43.3
Estimated audience size386,961

Audience persona

The typical Julie & Julia fan in United States is more female, around 43.3 years old, with strong Design Affinity tendencies and a notable affinity for Zagreb.

Top regions in United States

Top regions ranked by reach for Julie & Julia in United States
RegionReachAffinity
California49,7441.17×
Texas29,0050.87×
New York25,7131.19×
Florida20,8950.8×
Illinois13,0451.01×
Pennsylvania12,4490.96×
Virginia10,3931.1×
North Carolina10,3630.89×
Washington10,3601.33×
Ohio10,3500.87×
Massachusetts10,1531.33×
Michigan9,9640.98×
Georgia9,5620.8×
New Jersey9,1810.93×
Colorado7,6691.26×
Arizona7,5410.95×
Tennessee7,0580.91×
Minnesota6,2561.13×
Maryland6,2560.94×
Oregon6,2141.4×
Indiana6,1970.88×
Missouri6,0730.97×
Wisconsin6,0011.03×
South Carolina4,9480.85×
Connecticut4,6441.2×
Oklahoma4,1160.96×
Utah4,1061.18×
Kentucky3,9560.82×
Alabama3,8870.72×
Louisiana3,6730.74×
Nevada3,0650.82×
Iowa3,0310.95×
Kansas2,9190.96×
Arkansas2,6920.84×
Idaho2,2891.18×
New Mexico2,1441.1×
Mississippi1,7900.56×
New Hampshire1,7801.17×
Maine1,7451.26×
Washington, District of Columbia1,6901.45×
Nebraska1,6420.85×
Rhode Island1,4921.21×
Hawaii1,4640.88×
West Virginia1,3300.74×
Montana1,1971.11×
Vermont1,0321.52×
Alaska8961.08×
Delaware8100.76×
South Dakota6440.72×
North Dakota6180.78×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Julie & Julia audience
BrandAffinityCategory
Zagreb84.53×Travel & Leisure
Oracle Certification Program88.95×Technology & Electronics
headspace21.07×Health
Fairy godmother12.49×Literature
Hitchcock (film)22.81×Movies & TV
Governor of Michigan10.62×Politics & Society
Cryptic crossword21.95×Technology & Electronics
Throne of Glass9.85×Literature
Paisley11.69×Fashion & Accessoires
Historic site4.97×Arts & Culture
Cherish (group)12.35×Music & Radio
Hardik Pandya15.48×Sports
Goop4.69×Internet & Social Media
Klingspor's Woodworking Shop23.25×Shopping
Google Home5×Technology & Electronics
Women's empowerment3.24×Politics & Society
JDSU2.25×Business & Career
Google Photos1.73×Technology & Electronics
Home staging3.57×Home & Garden
Wok4.26×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Julie & Julia audience
TraitClusterScore
Design AffinityPREMIUM1.99
MindfulnessBALANCE1.47
IndulgenceJOY1.44
TravellingTHRILL1.42
LGBTQ+ IdentityOPEN1.31
Luxury OrientationPREMIUM1.29

Worldwide distribution

Worldwide audience distribution share by country for Julie & Julia
CountryShare
United States27.9%
United Kingdom9.8%
Italy8.5%

See Julie & Julia audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Julie & Julia have in United States?

Julie & Julia has an estimated audience of 386,961 people in United States, concentrated in California and Texas.

What is the gender split and age of Julie & Julia fans?

68.5% of Julie & Julia fans are female, 31.5% are male, with an average age of 43.3 years.

Which brands do Julie & Julia fans like most?

Julie & Julia fans show strongest brand affinity for Zagreb (84.53×), Oracle Certification Program (88.95×), and headspace (21.07×) over the country average.

Where do Julie & Julia fans live in United States?

Julie & Julia fans in United States are most concentrated in California (reach 49,744), Texas (reach 29,005), and New York (reach 25,713). These three regions account for the largest share of the active audience.

What other brands do Julie & Julia fans also like?

Beyond Julie & Julia itself, the audience over-indexes on Oracle Certification Program (88.95×), headspace (21.07×), Fairy godmother (12.49×), and Hitchcock (film) (22.81×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Julie & Julia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.