Financial institution Audience in United States

Financial institution logo

Financial institution has an estimated audience of 7,006,616 people in United States. 45.6% are female, 54.4% are male, average age 41.0. Top regions: California, Texas, Florida. Top brand affinities: CAC 40, American College of Education, 19 Kids and Counting, Leverage (TV series), San Pellegrino.

The average Financial institution fan in United States is 41.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include CAC 40, American College of Education, 19 Kids and Counting, with strongest over-indexing on CAC 40 (8.97× the country average). Demographically, the Financial institution audience skews balanced with an average age of 41.0, and over-indexes on personality traits such as Quality Awareness, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Financial institution fans

Demographic split for Financial institution audience in United States
MetricValue
Female45.6%
Male54.4%
Average age41.0
Estimated audience size7,006,616

Audience persona

The typical Financial institution fan in United States is balanced, around 41.0 years old, with strong Quality Awareness tendencies and a notable affinity for CAC 40.

Top regions in United States

Top regions ranked by reach for Financial institution in United States
RegionReachAffinity
California798,6461.04×
Texas673,2921.12×
Florida612,0561.29×
New York402,5671.03×
Georgia299,2611.39×
Illinois238,6561.02×
North Carolina229,0511.09×
New Jersey198,1241.11×
Pennsylvania198,1010.84×
Ohio195,4550.91×
Arizona189,9901.33×
Virginia167,4750.98×
Michigan161,1650.88×
Missouri154,9941.37×
Tennessee151,1091.08×
Washington134,9130.96×
Maryland126,3171.05×
Massachusetts125,9410.91×
South Carolina125,0741.19×
Alabama124,8371.28×
Indiana113,9140.89×
Louisiana103,1051.14×
Colorado96,6260.87×
Nevada89,3731.32×
Kentucky83,2270.95×
Wisconsin81,6030.77×
Minnesota81,2710.81×
Oregon79,7700.99×
Oklahoma79,3611.02×
Mississippi73,5951.27×
Arkansas68,7501.19×
Connecticut63,0060.9×
Kansas56,9521.03×
Iowa50,9450.88×
Utah43,0950.69×
New Mexico40,1031.14×
Idaho32,8300.93×
Nebraska30,7310.87×
West Virginia26,3550.81×
Hawaii23,6780.79×
New Hampshire22,9400.83×
Alaska19,4921.3×
Montana19,2230.99×
Maine18,1510.72×
Delaware18,0300.93×
Rhode Island17,7760.8×
Washington, District of Columbia17,6210.84×
South Dakota15,0930.93×
North Dakota12,6990.88×
Wyoming10,9491.05×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Financial institution audience
BrandAffinityCategory
CAC 408.97×Business & Career
American College of Education11.96×Business & Career
19 Kids and Counting1.8×Movies & TV
Leverage (TV series)1.78×Movies & TV
San Pellegrino1.86×Food & Beverages
Bully (2011 film)1.69×Movies & TV
Buying a House1.52×Home & Garden
Israeli cuisine1.82×Food & Beverages
Earth Fare2.21×Shopping
Cadillac Ranch1.99×Cars & Mobility
St. Ives2.36×Travel & Leisure
Software widget2.49×Technology & Electronics
Alaskan Husky2.54×Pets & Animals
Geothermal heating1.58×Home & Garden
Fat-tailed sheep3.85×Pets & Animals
Ohio State Buckeyes women's basketball1.69×Sports
education.com1.96×Kids & Family
Academy Award for Best Visual Effects1.78×Movies & TV
Totally Spies!1.78×Movies & TV
The Tree of Life (film)1.66×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Financial institution audience
TraitClusterScore
Quality AwarenessPREMIUM2.41
Career OrientationPOWER1.88
Need for SecurityCONSERVATISM1.56
Convenience OrientationPREMIUM1.39
Family OrientationCONSERVATISM1.35
DIY MentalityTHRILL1.3

Worldwide distribution

Worldwide audience distribution share by country for Financial institution
CountryShare
United States30.0%
Brazil15.7%
India7.0%

See Financial institution audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Financial institution have in United States?

Financial institution has an estimated audience of 7,006,616 people in United States, concentrated in California and Texas.

What is the gender split and age of Financial institution fans?

45.6% of Financial institution fans are female, 54.4% are male, with an average age of 41.0 years.

Which brands do Financial institution fans like most?

Financial institution fans show strongest brand affinity for CAC 40 (8.97×), American College of Education (11.96×), and 19 Kids and Counting (1.8×) over the country average.

Where do Financial institution fans live in United States?

Financial institution fans in United States are most concentrated in California (reach 798,646), Texas (reach 673,292), and Florida (reach 612,056). These three regions account for the largest share of the active audience.

What other brands do Financial institution fans also like?

Beyond Financial institution itself, the audience over-indexes on American College of Education (11.96×), 19 Kids and Counting (1.8×), Leverage (TV series) (1.78×), and San Pellegrino (1.86×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Financial institution. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.