Rascasse Audience Intelligence

Financial institution Audience in United States

A data profile of the people who buy, follow and care about Financial institution in United States — modelled from more than twelve digital signal sources. Financial institution has an estimated audience of 7,006,616 people in United States.

#3020among Topic in United States#468in Business & Career

The average Financial institution fan in United States is 41.0 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Mobile banking, Mobile payment, Savings bank, with strongest over-indexing on Mobile banking (11.24× the country average).

Demographically, the Financial institution audience skews balanced with an average age of 41.0, and over-indexes on personality traits such as Career Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Financial institution fan in United States is balanced, around 41.0 years old, with strong Career Orientation tendencies and a notable affinity for Mobile banking.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Financial institution profile in United States.

Audience size
7M
in United States
Gender
45.6%♀
54.4% male
Age
41.0
average years
Country rank
#5009
Topic in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Financial institution fans

45.6% are female, 54.4% are male, average age 41.0.

Fig. 02

Gender split

45.6%
Female
54.4%
Male
Demographic split for Financial institution audience in United States
MetricValue
Female45.6%
Male54.4%
Average age41.0
Estimated audience size7,006,616
Fig. 03

Age distribution

Ø 41.0
average years
Age distribution of the Financial institution audience in United States
Age bracketShare%
16-1916%
20-2917%
30-3921%
40-4922%
50+24%
Fig. 04

Worldwide distribution

29.6%

of the worldwide Financial institution audience comes from United States.

Worldwide audience distribution share by country for Financial institution
CountryShare
United States29.6%
Brazil15.5%
India6.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Financial institution audience in United States is strongest.

Fig. 05

Top regions by affinity

Financial institution fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~20K1.40×
02Missouri~200K1.35×
03Georgia~300K1.34×
04Mississippi~80K1.32×
05Arizona~200K1.31×
06Nevada~90K1.31×
07Alabama~100K1.28×
08Florida~600K1.26×
09Arkansas~70K1.20×
10New Mexico~40K1.18×
11South Carolina~100K1.17×
12Louisiana~100K1.15×
13Wyoming~10K1.12×
14New Jersey~200K1.07×
15Texas~600K1.06×
16Tennessee~100K1.06×
17North Carolina~200K1.04×
18Maryland~100K1.04×
19Kansas~60K1.03×
20Montana~20K1.02×
21Oklahoma~80K1.01×
22California~800K0.99×
23Oregon~80K0.99×
24South Dakota~20K0.99×
25New York~400K0.98×
26Illinois~200K0.97×
27Delaware~20K0.97×
28Virginia~200K0.96×
29Idaho~30K0.95×
30North Dakota~10K0.95×
31Kentucky~80K0.94×
32Washington~100K0.93×
33Massachusetts~100K0.89×
34Connecticut~60K0.89×
35Iowa~50K0.89×
36Nebraska~30K0.89×
37Ohio~200K0.88×
38Indiana~100K0.87×
39Michigan~200K0.86×
40West Virginia~30K0.86×
41New Hampshire~20K0.86×
42Washington, District of Columbia~20K0.86×
43Colorado~90K0.85×
44Rhode Island~20K0.83×
45Pennsylvania~200K0.82×
46Minnesota~80K0.80×
47Hawaii~20K0.80×
48Wisconsin~80K0.77×
49Maine~20K0.74×
50Utah~40K0.69×
Fig. 06

Affinity by region

Affinity by region — Financial institution, United States
0.69×1.00×1.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Financial institution audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Financial institution audience
#·InterestCategoryAffinity×
01Savings bankBusiness & Career15.55×
02Mobile bankingBusiness & Career11.24×
03Mobile paymentBusiness & Career8.35×
04Online learning communityBusiness & Career6.67×
05Money managementBusiness & Career3.73×
06Credit (finance)Business & Career3.27×
07Distance educationBusiness & Career3.24×
08Real propertyHome & Garden2.75×
09Western UnionBusiness & Career2.69×
10Career developmentBusiness & Career2.67×
11Financial servicesBusiness & Career2.42×
12NASDAQBusiness & Career2.42×
13BankingBusiness & Career2.22×
14Life insuranceBusiness & Career2.10×
15Discount TireShopping1.94×
16PharmacyBusiness & Career1.69×
17Hardware storeHome & Garden1.69×
18Wells FargoBusiness & Career1.61×
19Used carCars & Mobility1.60×
20Credit cardsBusiness & Career1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Financial institution audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Financial institution audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.13×
Quality AwarenessPREMIUM2.05×
Need for SecurityCONSERVATISM1.64×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Financial institution audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.30×
Social Media UsageJOY0.61×
ExtroversionTHRILL0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Financial institution have in United States?

Financial institution has an estimated audience of 7,006,616 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Financial institution fans?

45.6% of Financial institution fans are female, 54.4% are male, with an average age of 41.0 years.

03

Which brands do Financial institution fans like most?

Financial institution fans show strongest brand affinity for Mobile banking (11.24×), Mobile payment (8.35×), and Savings bank (15.55×) over the country average.

04

Where do Financial institution fans live in United States?

Financial institution fans in United States are most concentrated in California (reach ~800K), Texas (reach ~600K), and Florida (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Financial institution fans also like?

Beyond Financial institution itself, the audience over-indexes on Mobile payment (8.35×), Savings bank (15.55×), Banking (2.22×), and Credit (finance) (3.27×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Financial institution audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Financial institution. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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