Sparkasse Karlsruhe Audience in Germany
Sparkasse Karlsruhe has an estimated audience of 931,015 people in Germany. 47.7% are female, 52.3% are male, average age 40.5. Top brand affinities: 7-Eleven, Cocktail, Gil Ofarim, Stradivarius, Mothercare.
Top brand affinities include 7-Eleven, Cocktail, Gil Ofarim, with strongest over-indexing on 7-Eleven (11.4× the country average). Demographically, the Sparkasse Karlsruhe audience skews balanced with an average age of 40.5, and over-indexes on personality traits such as Need for Security, Convenience Orientation.
Category: Business & Career · Type: Brand · Subtype: Bank
Demographics of Sparkasse Karlsruhe fans
| Metric | Value |
|---|---|
| Female | 47.7% |
| Male | 52.3% |
| Average age | 40.5 |
| Estimated audience size | 931,015 |
Audience persona
The typical Sparkasse Karlsruhe fan in Germany is balanced, around 40.5 years old, with strong Need for Security tendencies and a notable affinity for 7-Eleven.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| 7-Eleven | 11.4× | Shopping |
| Cocktail | 1.75× | Food & Beverages |
| Gil Ofarim | 1.86× | Music & Radio |
| Stradivarius | 1.93× | Shopping |
| Mothercare | 1.76× | Kids & Family |
| Esra Erol | 4.36× | Movies & TV |
| Natural rubber | 1.77× | Cars & Mobility |
| Video izle | 2.5× | |
| Metamorphoses | 1.6× | Literature |
| Jesse Plemons | 1.56× | Movies & TV |
| Peugeot 308 | 1.75× | Cars & Mobility |
| Medieval fantasy | 4.96× | Literature |
| San Gil | 1.84× | Travel & Leisure |
| Samanyolu Haber | 1.89× | Movies & TV |
| Emperor Entertainment Group | 1.58× | Business & Career |
| Coworking | 1.64× | Business & Career |
| Figure painting (hobby) | 1.58× | Arts & Culture |
| Knokke-Heist | 2.5× | Travel & Leisure |
| Vijesti.ba | 1.63× | News |
| The Equalizer | 1.88× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.18 |
| Convenience Orientation | PREMIUM | 1.08 |
| DIY Mentality | THRILL | 1.06 |
| Family Orientation | CONSERVATISM | 1.06 |
| LGBTQ+ Identity | OPEN | 1.01 |
| Price Sensitivity | PREMIUM | 0.99 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 98.6% |
| France | 0.2% |
| Austria | 0.2% |
See Sparkasse Karlsruhe audiences in other countries
More Bank audiences in Germany
- Commerzbank (14,423,655)
- Sparkasse (11,339,689)
- Postbank (11,283,224)
- Deutsche Bank (6,860,825)
- Targobank (6,768,670)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Sparkasse Karlsruhe. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.