Sparkasse Karlsruhe Audience in Germany
Sparkasse Karlsruhe has an estimated audience of 931,015 people in Germany. 47.7% are female, 52.3% are male, average age 40.5. Top brand affinities: Sparkasse, RTL Television, Satire, German television comedy, Headphones.
Top brand affinities include Sparkasse, RTL Television, Satire, with strongest over-indexing on Sparkasse (11.4× the country average). Demographically, the Sparkasse Karlsruhe audience skews balanced with an average age of 40.5, and over-indexes on personality traits such as Need for Security, Convenience Orientation.
Category: Business & Career · Type: Brand · Subtype: Bank
Demographics of Sparkasse Karlsruhe fans
| Metric | Value |
|---|---|
| Female | 47.7% |
| Male | 52.3% |
| Average age | 40.5 |
| Estimated audience size | 931,015 |
Audience persona
The typical Sparkasse Karlsruhe fan in Germany is balanced, around 40.5 years old, with strong Need for Security tendencies and a notable affinity for Sparkasse.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sparkasse | 11.4× | Business & Career |
| RTL Television | 5.13× | Movies & TV |
| Satire | 6.61× | Literature |
| German television comedy | 8.07× | Movies & TV |
| Headphones | 6.49× | Technology & Electronics |
| Uncharted | 14.9× | Games |
| Aral AG | 2.37× | Cars & Mobility |
| Country rap | 5.45× | Music & Radio |
| Immowelt | 2.82× | Home & Garden |
| Hygiene | 3.02× | Beauty & Wellness |
| Maine Coon | 4× | Pets & Animals |
| REWE | 1.89× | Shopping |
| Allgäu | 5.08× | Travel & Leisure |
| Banking | 2.36× | Business & Career |
| Savings bank | 4.38× | Business & Career |
| Ariana Grande | 4.02× | Music & Radio |
| Felix Baumgartner | 3.55× | Sports |
| Catering | 3.55× | Food & Beverages |
| Obi (store) | 1.63× | Shopping |
| Aldi | 1.68× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.18 |
| Convenience Orientation | PREMIUM | 1.08 |
| DIY Mentality | THRILL | 1.06 |
| Family Orientation | CONSERVATISM | 1.06 |
| LGBTQ+ Identity | OPEN | 1.01 |
| Price Sensitivity | PREMIUM | 0.99 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 98.6% |
| France | 0.2% |
| Austria | 0.2% |
See Sparkasse Karlsruhe audiences in other countries
More Bank audiences in Germany
- Commerzbank (14,423,655)
- Sparkasse (11,339,689)
- Postbank (11,283,224)
- Deutsche Bank (6,860,825)
- Targobank (6,768,670)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Sparkasse Karlsruhe. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.