Berliner Volksbank Audience in Germany
Berliner Volksbank has an estimated audience of 1,436,871 people in Germany. 49.4% are female, 50.6% are male, average age 41.0. Top regions: Brandenburg, Berlin, Nordrhein-Westfalen. Top brand affinities: Postbank, Nathan Fillion, Sparkasse, Bryan Adams, Adriana Lima.
The average Berliner Volksbank fan in Germany is 41.0 years old, balanced, and lives primarily in Brandenburg. The audience is concentrated in Brandenburg, Berlin, Nordrhein-Westfalen. Top brand affinities include Postbank, Nathan Fillion, Sparkasse, with strongest over-indexing on Postbank (6.49× the country average). Demographically, the Berliner Volksbank audience skews balanced with an average age of 41.0, and over-indexes on personality traits such as Career Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Brand · Subtype: Bank
Demographics of Berliner Volksbank fans
| Metric | Value |
|---|---|
| Female | 49.4% |
| Male | 50.6% |
| Average age | 41.0 |
| Estimated audience size | 1,436,871 |
Audience persona
The typical Berliner Volksbank fan in Germany is balanced, around 41.0 years old, with strong Career Orientation tendencies and a notable affinity for Postbank.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Brandenburg | 790,692 | 8.6× |
| Berlin | 744,358 | 5.61× |
| Nordrhein-Westfalen | 33,674 | 0.05× |
| Mecklenburg-Vorpommern | 30,383 | 0.54× |
| Sachsen | 28,539 | 0.2× |
| Bayern | 24,873 | 0.05× |
| Niedersachsen | 21,373 | 0.07× |
| Sachsen-Anhalt | 21,170 | 0.28× |
| Hessen | 20,518 | 0.09× |
| Baden-Württemberg | 18,610 | 0.05× |
| Schleswig-Holstein | 12,557 | 0.12× |
| Thüringen | 11,126 | 0.15× |
| Rheinland-Pfalz | 7,547 | 0.05× |
| Hamburg | 6,304 | 0.09× |
| Bremen | 935 | 0.04× |
| Saarland | 750 | 0.02× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Postbank | 6.49× | Business & Career |
| Nathan Fillion | 17.14× | Movies & TV |
| Sparkasse | 5.45× | Business & Career |
| Bryan Adams | 15.38× | Music & Radio |
| Adriana Lima | 15.28× | Fashion & Accessoires |
| Panama Jack | 28.46× | Fashion & Accessoires |
| Austrian Airlines | 14.18× | Travel & Leisure |
| Hapag-Lloyd | 16.42× | Travel & Leisure |
| Vegeta | 15.82× | Games |
| Pur (band) | 16.87× | Music & Radio |
| Tinker Bell (film series) | 16.16× | Movies & TV |
| Dirk Nowitzki | 16× | Sports |
| Courteney Cox | 13.93× | Movies & TV |
| Yann Sommer | 16.32× | Sports |
| Mary Kay | 16.26× | Beauty & Wellness |
| HSBC | 21.72× | Business & Career |
| Joel Kinnaman | 17.24× | Movies & TV |
| Commerzbank | 2.4× | Business & Career |
| Barclays | 8.6× | Business & Career |
| Banking | 2.56× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 1.36 |
| Indulgence | JOY | 1.21 |
| Convenience Orientation | PREMIUM | 1.21 |
| DIY Mentality | THRILL | 1.19 |
| Early Adopter Mentality | POWER | 1.19 |
| Luxury Orientation | PREMIUM | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 95.6% |
| Spain | 0.5% |
| China | 0.5% |
See Berliner Volksbank audiences in other countries
More Bank audiences in Germany
- Commerzbank (14,423,655)
- Sparkasse (11,339,689)
- Postbank (11,283,224)
- Deutsche Bank (6,860,825)
- Targobank (6,768,670)
Frequently asked questions
How many fans does Berliner Volksbank have in Germany?
Berliner Volksbank has an estimated audience of 1,436,871 people in Germany, concentrated in Brandenburg and Berlin.
What is the gender split and age of Berliner Volksbank fans?
49.4% of Berliner Volksbank fans are female, 50.6% are male, with an average age of 41.0 years.
Which brands do Berliner Volksbank fans like most?
Berliner Volksbank fans show strongest brand affinity for Postbank (6.49×), Nathan Fillion (17.14×), and Sparkasse (5.45×) over the country average.
Where do Berliner Volksbank fans live in Germany?
Berliner Volksbank fans in Germany are most concentrated in Brandenburg (reach 790,692), Berlin (reach 744,358), and Nordrhein-Westfalen (reach 33,674). These three regions account for the largest share of the active audience.
What other brands do Berliner Volksbank fans also like?
Beyond Berliner Volksbank itself, the audience over-indexes on Nathan Fillion (17.14×), Sparkasse (5.45×), Bryan Adams (15.38×), and Adriana Lima (15.28×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Berliner Volksbank. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.