Rascasse Audience Intelligence

Berliner Volksbank Target Market in Germany

A data profile of the people who buy, follow and care about Berliner Volksbank in Germany — modelled from more than twelve digital signal sources. Berliner Volksbank has an estimated audience of 2,958,843 people in Germany.

#8among Bank in Germany#263among Brand in Germany#222in Business & Career

The average Berliner Volksbank fan in Germany is 41.5 years old, balanced, and lives primarily in Brandenburg.

The audience is concentrated in Brandenburg, Berlin, Nordrhein-Westfalen.

Top brand affinities include Postbank, Sparkasse, Commerzbank, with strongest over-indexing on Postbank (6.54× the country average).

Demographically, the Berliner Volksbank audience skews balanced with an average age of 41.5, and over-indexes on personality traits such as Need for Security, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Berliner Volksbank fan in Germany is balanced, around 41.5 years old, with strong Need for Security tendencies and a notable affinity for Postbank.

Category: Business & Career · Type: Brand · Subtype: Bank

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Berliner Volksbank profile in Germany.

Audience size
3M
in Germany
Gender
47.1%♀
52.9% male
Age
41.5
average years
Country rank
#2158
Brand in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Berliner Volksbank

47.1% are female, 52.9% are male, average age 41.5.

Fig. 02

Gender split

47.1%
Female
52.9%
Male
Demographic split for Berliner Volksbank audience in Germany
MetricValue
Female47.1%
Male52.9%
Average age41.5
Estimated audience size2,958,843
Fig. 03

Age distribution

Ø 41.5
average years
Age distribution of the Berliner Volksbank audience in Germany
Age bracketShare%
16-1914%
20-2917%
30-3921%
40-4926%
50+22%
Fig. 04

Worldwide distribution

97.6%

of the worldwide Berliner Volksbank audience comes from Germany.

Worldwide audience distribution share by country for Berliner Volksbank
CountryShare
Germany97.6%
China0.3%
Spain0.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Berliner Volksbank audience in Germany is strongest.

Fig. 05

Top regions by affinity

Berliner Volksbank customers by region in Germany
#RegionReachAffinity×
01Brandenburg~800K8.61×
02Berlin~700K5.44×
03Mecklenburg-Vorpommern~30K0.58×
04Sachsen-Anhalt~30K0.34×
05Saarland~10K0.29×
06Bremen~8K0.29×
07Sachsen~30K0.23×
08Thüringen~10K0.19×
09Schleswig-Holstein~20K0.14×
10Hamburg~9K0.12×
11Hessen~20K0.10×
12Niedersachsen~30K0.09×
13Rheinland-Pfalz~10K0.09×
14Bayern~30K0.07×
15Baden-Württemberg~30K0.07×
16Nordrhein-Westfalen~40K0.06×
Fig. 06

Affinity by region

Affinity by region — Berliner Volksbank, Germany
0.06×1.00×8.61×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Berliner Volksbank audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Berliner Volksbank audience
#·InterestCategoryAffinity×
01HSBCBusiness & Career18.67×
02BarclaysBusiness & Career6.90×
03PostbankBusiness & Career6.54×
04SparkasseBusiness & Career5.91×
05Retail bankingBusiness & Career5.06×
06Risk managementBusiness & Career4.15×
07EssoCars & Mobility3.58×
08Deutsche BankBusiness & Career2.91×
09Aral AGCars & Mobility2.63×
10VolunteeringPolitics & Society2.61×
11BankingBusiness & Career2.56×
12CommerzbankBusiness & Career2.40×
13Movie theaterMovies & TV2.16×
14NatureHome & Garden2.07×
15VacationsTravel & Leisure1.97×
16FamilyKids & Family1.66×
17KauflandShopping1.65×
18SV Werder BremenSports1.59×
19REWEShopping1.56×
20Netto Marken-DiscountShopping1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Berliner Volksbank audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Berliner Volksbank audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.52×
Convenience OrientationPREMIUM1.37×
PatriotismCONSERVATISM1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Berliner Volksbank audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.79×
Design AffinityPREMIUM0.79×
CreativityOPEN0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Berliner Volksbank's target market in Germany?

Berliner Volksbank's target market in Germany covers an estimated 2,958,843 people, concentrated in Brandenburg and Berlin.

02

What is the gender split and age of Berliner Volksbank customers?

47.1% of the Berliner Volksbank audience are female, 52.9% are male, with an average age of 41.5 years.

03

Which brands do Berliner Volksbank fans like most?

Berliner Volksbank fans show strongest brand affinity for Postbank (6.54×), Sparkasse (5.91×), and Commerzbank (2.4×) over the country average.

04

Where do Berliner Volksbank fans live in Germany?

Berliner Volksbank fans in Germany are most concentrated in Brandenburg (reach ~800K), Berlin (reach ~700K), and Nordrhein-Westfalen (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Berliner Volksbank fans also like?

Beyond Berliner Volksbank itself, the audience over-indexes on Sparkasse (5.91×), Commerzbank (2.4×), Banking (2.56×), and Esso (3.58×) compared to the Germany average.

Appendix

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How to read this data

Audience size is the estimated number of people in Germany who actively search for Berliner Volksbank. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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