Rascasse Audience Intelligence

Online pharmacy Audience in United States

A data profile of the people who buy, follow and care about Online pharmacy in United States — modelled from more than twelve digital signal sources. Online pharmacy has an estimated audience of 822,083 people in United States.

#294among Touchpoint in United States#784in Health

The average Online pharmacy fan in United States is 39.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Walgreens, Pharmacy, The UPS Store, with strongest over-indexing on Walgreens (5.79× the country average).

Demographically, the Online pharmacy audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Need for Security, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Online pharmacy fan in United States is more female, around 39.9 years old, with strong Need for Security tendencies and a notable affinity for Walgreens.

Category: Health · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Online pharmacy profile in United States.

Audience size
822K
in United States
Gender
59.2%♀
40.8% male
Age
39.9
average years
Country rank
#26993
Touchpoint in United States
Fig. 01

Search interest · 12-month trend

+218%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Online pharmacy fans

59.2% are female, 40.8% are male, average age 39.9.

Fig. 02

Gender split

59.2%
Female
40.8%
Male
Demographic split for Online pharmacy audience in United States
MetricValue
Female59.2%
Male40.8%
Average age39.9
Estimated audience size822,083
Fig. 03

Age distribution

Ø 39.9
average years
Age distribution of the Online pharmacy audience in United States
Age bracketShare%
16-1925%
20-2915%
30-3915%
40-4917%
50+28%
Fig. 04

Worldwide distribution

11.9%

of the worldwide Online pharmacy audience comes from United States.

Worldwide audience distribution share by country for Online pharmacy
CountryShare
United States11.9%
Greece10.2%
India8.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Online pharmacy audience in United States is strongest.

Fig. 05

Top regions by affinity

Online pharmacy fans by region: top regions in United States
#RegionReachAffinity×
01Washington~20K1.38×
02New Hampshire~4K1.29×
03Oregon~10K1.17×
04Vermont~2K1.17×
05Delaware~3K1.14×
06Idaho~5K1.13×
07Minnesota~10K1.11×
08Mississippi~7K1.10×
09Kansas~7K1.10×
10Arkansas~7K1.09×
11Iowa~7K1.08×
12Nebraska~4K1.08×
13Alabama~10K1.07×
14Louisiana~10K1.07×
15Kentucky~10K1.07×
16North Dakota~2K1.07×
17New York~50K1.06×
18West Virginia~4K1.05×
19Pennsylvania~30K1.04×
20Maine~3K1.04×
21Montana~2K1.04×
22North Carolina~30K1.03×
23Missouri~10K1.03×
24New Jersey~20K1.02×
25Arizona~20K1.01×
26Colorado~10K1.01×
27Indiana~10K0.99×
28Florida~50K0.97×
29Oklahoma~9K0.97×
30Wisconsin~10K0.96×
31Ohio~20K0.95×
32Tennessee~20K0.95×
33South Carolina~10K0.95×
34Utah~7K0.95×
35Alaska~2K0.94×
36Illinois~30K0.93×
37Massachusetts~10K0.92×
38Texas~60K0.91×
39Washington, District of Columbia~2K0.91×
40South Dakota~2K0.91×
41Georgia~20K0.90×
42Michigan~20K0.90×
43Virginia~20K0.90×
44Connecticut~7K0.90×
45Nevada~7K0.90×
46Rhode Island~2K0.90×
47California~80K0.89×
48New Mexico~4K0.88×
49Maryland~10K0.85×
50Hawaii~2K0.67×
Fig. 06

Affinity by region

Affinity by region — Online pharmacy, United States
0.67×1.00×1.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Online pharmacy audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Online pharmacy audience
#·InterestCategoryAffinity×
01MinuteClinicHealth19.60×
02Health Insurance Portability and Accountability ActNGO / Political Party16.56×
03PharmacyBusiness & Career7.48×
04Honey beePets & Animals6.45×
05WalgreensShopping5.79×
06Food and Drug AdministrationPolitics & Society4.25×
07Medicare (United States)Health4.24×
08The UPS StoreShopping4.02×
09LabCorpHealth3.87×
10CVS PharmacyShopping3.64×
11Charles Schwab CorporationBusiness & Career3.44×
12Life insuranceBusiness & Career3.40×
13Concurrent Versions SystemTechnology & Electronics3.28×
14Old agePolitics & Society3.25×
15PatientHealth3.16×
16Lindsey GrahamPolitics & Society3.10×
17Mitch McConnellPolitics & Society2.36×
18Dollar GeneralShopping2.34×
19TherapyHealth2.02×
20Breaking newsMovies & TV1.99×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Online pharmacy audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Online pharmacy audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.72×
Price SensitivityPREMIUM1.70×
Family OrientationCONSERVATISM1.63×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Online pharmacy audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.75×
Design AffinityPREMIUM0.78×
ExtroversionTHRILL0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Online pharmacy have in United States?

Online pharmacy has an estimated audience of 822,083 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Online pharmacy fans?

59.2% of Online pharmacy fans are female, 40.8% are male, with an average age of 39.9 years.

03

Which brands do Online pharmacy fans like most?

Online pharmacy fans show strongest brand affinity for Walgreens (5.79×), Pharmacy (7.48×), and The UPS Store (4.02×) over the country average.

04

Where do Online pharmacy fans live in United States?

Online pharmacy fans in United States are most concentrated in California (reach ~80K), Texas (reach ~60K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Online pharmacy fans also like?

Beyond Online pharmacy itself, the audience over-indexes on Pharmacy (7.48×), The UPS Store (4.02×), Lindsey Graham (3.1×), and CVS Pharmacy (3.64×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in United States

See Online pharmacy audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Online pharmacy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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