MinuteClinic Audience in United States

MinuteClinic logo

MinuteClinic has an estimated audience of 1,839,033 people in United States. 50.0% are female, 50.0% are male, average age 40.1. Top regions: Florida, Texas, California. Top brand affinities: CVS Pharmacy, CVS Caremark, Rhode Island, Walgreens, New England.

The average MinuteClinic fan in United States is 40.1 years old, balanced, and lives primarily in Florida. The audience is concentrated in Florida, Texas, California. Top brand affinities include CVS Pharmacy, CVS Caremark, Rhode Island, with strongest over-indexing on CVS Pharmacy (7.65× the country average). Demographically, the MinuteClinic audience skews balanced with an average age of 40.1, and over-indexes on personality traits such as Price Sensitivity, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Brand

Demographics of MinuteClinic fans

Demographic split for MinuteClinic audience in United States
MetricValue
Female50.0%
Male50.0%
Average age40.1
Estimated audience size1,839,033

Audience persona

The typical MinuteClinic fan in United States is balanced, around 40.1 years old, with strong Price Sensitivity tendencies and a notable affinity for CVS Pharmacy.

Top regions in United States

Top regions ranked by reach for MinuteClinic in United States
RegionReachAffinity
Florida300,7242.42×
Texas299,5181.89×
California203,5191.01×
North Carolina128,8132.33×
Virginia92,0982.06×
Illinois88,9731.45×
Ohio80,6971.42×
Georgia79,3671.4×
Minnesota78,8702.99×
New York68,8370.67×
Massachusetts68,1931.88×
Pennsylvania64,2911.04×
New Jersey59,4561.27×
Indiana59,1611.76×
South Carolina56,3152.04×
Arizona54,4031.45×
Maryland54,3521.72×
Tennessee42,7371.16×
Missouri31,0941.05×
Michigan29,0980.61×
Connecticut25,5331.38×
Nevada23,5211.32×
Washington19,7380.54×
Kansas17,8691.23×
Hawaii17,4802.21×
Rhode Island16,1402.76×
Wisconsin13,5000.49×
Washington, District of Columbia13,0982.37×
Kentucky9,6830.42×
Utah8,0790.49×
Louisiana6,9030.29×
Colorado6,8180.24×
Oklahoma6,6210.32×
New Hampshire5,4750.76×
Alabama5,3050.21×
Nebraska4,9810.54×
New Mexico4,2480.46×
Delaware4,1480.82×
Oregon3,0650.15×
Maine2,9460.45×
Mississippi2,6350.17×
Iowa2,5260.17×
West Virginia2,4110.28×
Arkansas2,3410.15×
Vermont8280.26×
Idaho7600.08×
South Dakota7070.17×
Alaska7040.18×
Montana6650.13×
North Dakota5900.16×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for MinuteClinic audience
BrandAffinityCategory
CVS Pharmacy7.65×Shopping
CVS Caremark13.37×Business & Career
Rhode Island6.68×Travel & Leisure
Walgreens1.82×Shopping
New England3.17×Travel & Leisure
Dollar General1.7×Shopping
Macy's1.59×Shopping
United States Postal Service1.63×Business & Career
Wells Fargo1.57×Business & Career
Best Buy1.59×Shopping
Aetna5.2×Business & Career
Jesus1.62×Politics & Society
Capital One1.53×Business & Career
Chase (bank)1.79×Business & Career
Indeed.com1.52×Business & Career
Powerball1.54×Games
Staples (Canada)1.87×Business & Career
Symptom1.63×Health
Physician1.54×Business & Career
United Parcel Service1.72×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by MinuteClinic audience
TraitClusterScore
Price SensitivityPREMIUM1.58
Convenience OrientationPREMIUM1.52
Need for SecurityCONSERVATISM1.46
IndulgenceJOY1.44
Community OrientationOPEN1.42
Family OrientationCONSERVATISM1.42

Worldwide distribution

Worldwide audience distribution share by country for MinuteClinic
CountryShare
United States96.1%
United Kingdom0.8%
India0.7%

See MinuteClinic audiences in other countries

More Health audiences in United States

Frequently asked questions

How many fans does MinuteClinic have in United States?

MinuteClinic has an estimated audience of 1,839,033 people in United States, concentrated in Florida and Texas.

What is the gender split and age of MinuteClinic fans?

50.0% of MinuteClinic fans are female, 50.0% are male, with an average age of 40.1 years.

Which brands do MinuteClinic fans like most?

MinuteClinic fans show strongest brand affinity for CVS Pharmacy (7.65×), CVS Caremark (13.37×), and Rhode Island (6.68×) over the country average.

Where do MinuteClinic fans live in United States?

MinuteClinic fans in United States are most concentrated in Florida (reach 300,724), Texas (reach 299,518), and California (reach 203,519). These three regions account for the largest share of the active audience.

What other brands do MinuteClinic fans also like?

Beyond MinuteClinic itself, the audience over-indexes on CVS Caremark (13.37×), Rhode Island (6.68×), Walgreens (1.82×), and New England (3.17×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for MinuteClinic. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.