Rascasse Audience Intelligence

MinuteClinic Target Market in United States

A data profile of the people who buy, follow and care about MinuteClinic in United States — modelled from more than twelve digital signal sources. MinuteClinic has an estimated audience of 972,020 people in United States.

#2466among Brand in United States#718in Health

The average MinuteClinic fan in United States is 40.1 years old, balanced, and lives primarily in Florida.

The audience is concentrated in Florida, Texas, California.

Top brand affinities include CVS Pharmacy, CVS Caremark, Rhode Island, with strongest over-indexing on CVS Pharmacy (7.65× the country average).

Demographically, the MinuteClinic audience skews balanced with an average age of 40.1, and over-indexes on personality traits such as Career Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical MinuteClinic fan in United States is balanced, around 40.1 years old, with strong Career Orientation tendencies and a notable affinity for CVS Pharmacy.

Category: Health · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the MinuteClinic profile in United States.

Audience size
972K
in United States
Gender
50.0%♀
50.0% male
Age
40.1
average years
Country rank
#24142
Brand in United States
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of MinuteClinic

50.0% are female, 50.0% are male, average age 40.1.

Fig. 02

Gender split

50.0%
Female
50.0%
Male
Demographic split for MinuteClinic audience in United States
MetricValue
Female50.0%
Male50.0%
Average age40.1
Estimated audience size972,020
Fig. 03

Age distribution

Ø 40.1
average years
Age distribution of the MinuteClinic audience in United States
Age bracketShare%
16-1921%
20-2918%
30-3918%
40-4919%
50+25%
Fig. 04

Worldwide distribution

94.9%

of the worldwide MinuteClinic audience comes from United States.

Worldwide audience distribution share by country for MinuteClinic
CountryShare
United States94.9%
India1.3%
Canada1.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the MinuteClinic audience in United States is strongest.

Fig. 05

Top regions by affinity

MinuteClinic customers by region in United States
#RegionReachAffinity×
01Minnesota~100K4.66×
02Hawaii~20K2.80×
03North Carolina~100K2.56×
04Washington, District of Columbia~10K2.36×
05Florida~300K2.30×
06Rhode Island~10K2.24×
07Virginia~100K2.18×
08South Carolina~50K1.83×
09Texas~300K1.81×
10Massachusetts~60K1.72×
11Maryland~50K1.69×
12Illinois~100K1.59×
13Arizona~60K1.58×
14Indiana~50K1.54×
15Georgia~80K1.41×
16Ohio~80K1.40×
17Nevada~20K1.21×
18Connecticut~20K1.20×
19New Jersey~50K1.17×
20Kansas~20K1.17×
21Tennessee~40K1.04×
22Missouri~30K1.02×
23Pennsylvania~60K0.96×
24California~200K0.92×
25Delaware~4K0.85×
26Alaska~3K0.84×
27North Dakota~3K0.83×
28Montana~4K0.82×
29South Dakota~3K0.81×
30Vermont~3K0.78×
31New Hampshire~6K0.77×
32Idaho~7K0.73×
33Maine~4K0.67×
34Nebraska~6K0.66×
35West Virginia~6K0.65×
36Mississippi~9K0.63×
37New Mexico~6K0.63×
38New York~60K0.62×
39Arkansas~9K0.62×
40Washington~20K0.59×
41Michigan~30K0.57×
42Iowa~9K0.57×
43Utah~9K0.56×
44Wisconsin~10K0.54×
45Kentucky~10K0.52×
46Oklahoma~10K0.52×
47Oregon~10K0.50×
48Louisiana~10K0.49×
49Alabama~10K0.46×
50Colorado~10K0.39×
Fig. 06

Affinity by region

Affinity by region — MinuteClinic, United States
0.39×1.00×4.66×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the MinuteClinic audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for MinuteClinic audience
#·InterestCategoryAffinity×
01CVS CaremarkBusiness & Career13.37×
02CVS PharmacyShopping7.65×
03Rhode IslandTravel & Leisure6.68×
04AetnaBusiness & Career5.20×
05New EnglandTravel & Leisure3.17×
06Staples (Canada)Business & Career1.87×
07WalgreensShopping1.82×
08United Parcel ServiceBusiness & Career1.72×
09Dollar GeneralShopping1.70×
10United States Postal ServiceBusiness & Career1.63×
11SymptomHealth1.63×
12JesusPolitics & Society1.62×
13Macy'sShopping1.59×
14Best BuyShopping1.59×
15Wells FargoBusiness & Career1.57×
16PowerballGames1.54×
17PhysicianBusiness & Career1.54×
18Capital OneBusiness & Career1.53×
19The UPS StoreShopping1.53×
20Indeed.comBusiness & Career1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the MinuteClinic audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by MinuteClinic audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.33×
Need for SecurityCONSERVATISM1.29×
SpiritualityBALANCE1.27×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by MinuteClinic audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.92×
Luxury OrientationPREMIUM0.95×
Sports ActivityPOWER0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is MinuteClinic's target market in United States?

MinuteClinic's target market in United States covers an estimated 972,020 people, concentrated in Florida and Texas.

02

What is the gender split and age of MinuteClinic customers?

50.0% of the MinuteClinic audience are female, 50.0% are male, with an average age of 40.1 years.

03

Which brands do MinuteClinic fans like most?

MinuteClinic fans show strongest brand affinity for CVS Pharmacy (7.65×), CVS Caremark (13.37×), and Rhode Island (6.68×) over the country average.

04

Where do MinuteClinic fans live in United States?

MinuteClinic fans in United States are most concentrated in Florida (reach ~300K), Texas (reach ~300K), and California (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do MinuteClinic fans also like?

Beyond MinuteClinic itself, the audience over-indexes on CVS Caremark (13.37×), Rhode Island (6.68×), Walgreens (1.82×), and New England (3.17×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See MinuteClinic audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for MinuteClinic. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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