Rascasse Audience Intelligence

Entrepreneur (magazine) Audience in United States

A data profile of the people who buy, follow and care about Entrepreneur (magazine) in United States — modelled from more than twelve digital signal sources. Entrepreneur (magazine) has an estimated audience of 6,978,662 people in United States.

#129among Website / Newspaper / Magazine in United States#471in Business & Career

Entrepreneur (magazine) fans in United States are concentrated in California, with strong brand affinity for TransUnion.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include TransUnion, Paperless Post, Key Food, with strongest over-indexing on TransUnion (12.19× the country average).

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Entrepreneur (magazine) fan in United States shows strong Career Orientation tendencies and a notable affinity for TransUnion.

Category: Business & Career · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Entrepreneur (magazine) profile in United States.

Audience size
7M
in United States
Country rank
#5035
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Entrepreneur (magazine)

Fig. 02

Gender split

Demographic split for Entrepreneur (magazine) audience in United States
MetricValue
Estimated audience size6,978,662
Fig. 04

Worldwide distribution

38.9%

of the worldwide Entrepreneur (magazine) audience comes from United States.

Worldwide audience distribution share by country for Entrepreneur (magazine)
CountryShare
United States38.9%
India15.8%
United Kingdom5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Entrepreneur (magazine) audience in United States is strongest.

Fig. 05

Top regions by affinity

Entrepreneur (magazine) fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~300K1.54×
02Texas~900K1.43×
03North Carolina~300K1.32×
04Florida~600K1.24×
05Hawaii~40K1.22×
06California~900K1.19×
07Virginia~200K1.18×
08South Carolina~100K1.17×
09Mississippi~70K1.17×
10Washington, District of Columbia~20K1.16×
11Louisiana~100K1.13×
12Maryland~100K1.12×
13Alabama~100K1.12×
14Kansas~60K1.12×
15Arkansas~60K1.09×
16New York~400K1.08×
17Arizona~200K1.08×
18Utah~70K1.08×
19Indiana~100K1.06×
20New Jersey~200K1.05×
21Nebraska~40K1.03×
22Massachusetts~100K1.01×
23Delaware~20K1.01×
24Pennsylvania~200K1.00×
25Illinois~200K1.00×
26Tennessee~100K1.00×
27Michigan~200K0.97×
28Missouri~100K0.96×
29Nevada~70K0.96×
30Washington~100K0.95×
31Oklahoma~70K0.95×
32Iowa~50K0.92×
33Kentucky~80K0.91×
34Connecticut~60K0.91×
35North Dakota~10K0.91×
36Ohio~200K0.90×
37Minnesota~90K0.90×
38Idaho~30K0.90×
39Rhode Island~20K0.90×
40Colorado~100K0.89×
41Wisconsin~90K0.86×
42New Mexico~30K0.86×
43Oregon~70K0.85×
44Alaska~10K0.84×
45Vermont~10K0.82×
46South Dakota~10K0.81×
47New Hampshire~20K0.77×
48Montana~10K0.76×
49West Virginia~20K0.73×
50Maine~20K0.70×
Fig. 06

Affinity by region

Affinity by region — Entrepreneur (magazine), United States
0.70×1.00×1.54×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Entrepreneur (magazine) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Entrepreneur (magazine) audience
#·InterestCategoryAffinity×
01Paperless PostShopping20.00×
02CDWTechnology & Electronics20.00×
03Anjelica HustonMovies & TV17.14×
04Key FoodShopping16.78×
05Savings bankBusiness & Career16.23×
06Stanley SteemerHome & Garden16.16×
07George SorosBusiness & Career15.31×
08The A-TeamMovies & TV14.90×
09Copa AirlinesTravel & Leisure12.54×
10AsurionBusiness & Career12.42×
11TransUnionTechnology & Electronics12.19×
12Online learning communityBusiness & Career9.17×
13Dropbox (service)Technology & Electronics7.82×
14AetnaBusiness & Career7.34×
15FreelancerBusiness & Career6.78×
16Self-employmentBusiness & Career4.68×
17Motivational speakingBusiness & Career4.67×
18Distance educationBusiness & Career4.05×
19New York PostNews3.66×
20InnovationBusiness & Career3.15×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Entrepreneur (magazine) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Entrepreneur (magazine) audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.83×
Risk AppetiteTHRILL1.80×
Luxury OrientationPREMIUM1.56×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Entrepreneur (magazine) audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.83×
ExtroversionTHRILL0.89×
Social Media UsageJOY0.92×
0×1.00× baseline2×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Entrepreneur (magazine). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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