Entrepreneur (magazine) Audience in United States

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Entrepreneur (magazine) has an estimated audience of 7,004,642 people in United States. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Lulu 黃路梓茵, Governor of Michigan, Goop, Tiara.

Entrepreneur (magazine) fans in United States are concentrated in California, with strong brand affinity for Keene, New Hampshire. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Lulu 黃路梓茵, Governor of Michigan, with strongest over-indexing on Keene, New Hampshire (675× the country average). Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Website / Newspaper / Magazine

Demographics of Entrepreneur (magazine) fans

Demographic split for Entrepreneur (magazine) audience in United States
MetricValue
Estimated audience size7,004,642

Audience persona

The typical Entrepreneur (magazine) fan in United States shows strong LGBTQ+ Identity tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Entrepreneur (magazine) in United States
RegionReachAffinity
California995,8491.29×
Texas820,0761.36×
Florida664,8651.4×
New York486,9151.24×
Georgia299,5901.39×
North Carolina264,6931.26×
Illinois248,4091.06×
Pennsylvania224,4560.95×
Virginia200,9111.18×
New Jersey199,4191.12×
Ohio196,6680.91×
Michigan188,8391.03×
Arizona167,1451.17×
Massachusetts155,1081.12×
Tennessee152,5841.09×
Washington146,0461.04×
Maryland140,4381.17×
Indiana130,5331.02×
South Carolina112,8461.07×
Missouri105,7530.94×
Colorado103,8300.94×
Alabama102,4171.05×
Louisiana95,9801.06×
Minnesota92,5480.92×
Wisconsin86,5500.82×
Oklahoma74,9150.96×
Kentucky72,8840.83×
Nevada71,2961.05×
Oregon71,2440.89×
Connecticut67,4160.96×
Utah67,1931.07×
Mississippi66,8101.16×
Arkansas54,3830.94×
Kansas53,7050.97×
Iowa49,7930.86×
Hawaii38,8281.29×
Nebraska33,2770.95×
Idaho30,7100.87×
New Mexico29,1780.83×
Washington, District of Columbia27,6761.31×
West Virginia23,6380.72×
New Hampshire21,2000.77×
Rhode Island19,8230.89×
Delaware18,5460.96×
Maine17,3270.69×
Montana14,0160.72×
North Dakota11,9030.83×
Alaska11,6860.78×
South Dakota11,1050.69×
Vermont8,9090.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Entrepreneur (magazine) audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Lulu 黃路梓茵20×Movies & TV
Governor of Michigan23.42×Politics & Society
Goop8.01×Internet & Social Media
Tiara13.49×Politics & Society
Vocal harmony5.76×Music & Radio
HispanicTV36.87×Movies & TV
Wok7.72×Food & Beverages
Jesse Plemons3.97×Movies & TV
Grinch4.57×Movies & TV
Grace Slick9.9×Music & Radio
headspace10.47×Health
Preta Gil23.01×Music & Radio
Lindy Hop10.83×Music & Radio
Bank account2.52×Business & Career
Hibachi7.55×Food & Beverages
Nebraska Cornhuskers8.06×Sports
Cherish (group)10.34×Music & Radio
Google Home6×Technology & Electronics
Natural rubber1.81×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Entrepreneur (magazine) audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.46
Luxury OrientationPREMIUM1.85
Early Adopter MentalityPOWER1.72
Risk AppetiteTHRILL1.68
Career OrientationPOWER1.47
MindfulnessBALANCE1.45

Worldwide distribution

Worldwide audience distribution share by country for Entrepreneur (magazine)
CountryShare
United States38.9%
India15.8%
United Kingdom5.4%

See Entrepreneur (magazine) audiences in other countries

More Business & Career audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Entrepreneur (magazine). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.