Liability (financial accounting) Audience in United States

Liability (financial accounting) has an estimated audience of 4,045,274 people in United States. 45.7% are female, 54.3% are male, average age 45.3. Top regions: California, Texas, Utah. Top brand affinities: Finnair, AccuWeather, StubHub, DocuSign, OpenTable.

The average Liability (financial accounting) fan in United States is 45.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Utah. Top brand affinities include Finnair, AccuWeather, StubHub, with strongest over-indexing on Finnair (675× the country average). Demographically, the Liability (financial accounting) audience skews balanced with an average age of 45.3, and over-indexes on personality traits such as Price Sensitivity, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Liability (financial accounting) fans

Demographic split for Liability (financial accounting) audience in United States
MetricValue
Female45.7%
Male54.3%
Average age45.3
Estimated audience size4,045,274

Audience persona

The typical Liability (financial accounting) fan in United States is balanced, around 45.3 years old, with strong Price Sensitivity tendencies and a notable affinity for Finnair.

Top regions in United States

Top regions ranked by reach for Liability (financial accounting) in United States
RegionReachAffinity
California545,1431.23×
Texas429,8671.24×
Utah416,36711.49×
Florida360,7941.32×
New York261,1871.16×
Georgia158,2981.27×
Illinois148,9441.11×
North Carolina132,3701.09×
Pennsylvania131,5860.97×
Ohio114,8200.92×
Virginia111,3081.13×
New Jersey106,0841.03×
Arizona102,9591.25×
Tennessee98,6561.22×
Michigan97,6210.92×
Massachusetts82,4971.04×
Maryland77,8431.12×
Washington76,1300.94×
Alabama71,8411.27×
Indiana71,1890.96×
South Carolina64,5611.06×
Missouri63,1010.97×
Louisiana58,6811.12×
Idaho53,2802.63×
Colorado52,3910.82×
Minnesota51,2200.88×
Kentucky47,9550.95×
Wisconsin46,1360.76×
Mississippi45,2211.36×
Oklahoma44,5810.99×
Nevada40,9111.05×
Oregon40,5490.87×
Connecticut38,6530.95×
Arkansas35,5311.07×
Kansas30,4700.96×
Iowa28,4280.85×
Hawaii20,2911.17×
New Mexico18,5560.91×
Nebraska18,3280.9×
West Virginia16,8170.89×
Washington, District of Columbia13,1611.08×
New Hampshire12,0370.76×
Rhode Island11,4170.89×
Maine10,6560.74×
Delaware10,4090.93×
Alaska9,5691.11×
Montana8,5880.77×
South Dakota8,2840.89×
North Dakota7,6090.92×
Wyoming5,6020.93×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Liability (financial accounting) audience
BrandAffinityCategory
Finnair675×Travel & Leisure
AccuWeather15.97×Home & Garden
StubHub15.69×Travel & Leisure
DocuSign15.07×Technology & Electronics
OpenTable15.85×Food & Beverages
Savings bank32.07×Business & Career
Flickr12.66×Internet & Social Media
Robert Pattinson14.77×Movies & TV
Idris Elba15.96×Movies & TV
Online learning community20.66×Business & Career
Choice Hotels18.81×Travel & Leisure
Michelle Pfeiffer13.09×Movies & TV
Telegram14.61×Internet & Social Media
Liam Neeson11.19×Movies & TV
Rebecca Ferguson16.65×Movies & TV
GoDaddy14.24×Technology & Electronics
Natalie Portman11.42×Movies & TV
Cotton On15.99×Fashion & Accessoires
Corporate finance33.02×Business & Career
Orange17.89×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Liability (financial accounting) audience
TraitClusterScore
Price SensitivityPREMIUM4.59
Quality AwarenessPREMIUM2.93
Career OrientationPOWER2.9
TravellingTHRILL1.87
Need for SecurityCONSERVATISM1.87
Risk AppetiteTHRILL1.69

Worldwide distribution

Worldwide audience distribution share by country for Liability (financial accounting)
CountryShare
United States35.3%
United Kingdom6.7%
Brazil5.7%

See Liability (financial accounting) audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Liability (financial accounting) have in United States?

Liability (financial accounting) has an estimated audience of 4,045,274 people in United States, concentrated in California and Texas.

What is the gender split and age of Liability (financial accounting) fans?

45.7% of Liability (financial accounting) fans are female, 54.3% are male, with an average age of 45.3 years.

Which brands do Liability (financial accounting) fans like most?

Liability (financial accounting) fans show strongest brand affinity for Finnair (675×), AccuWeather (15.97×), and StubHub (15.69×) over the country average.

Where do Liability (financial accounting) fans live in United States?

Liability (financial accounting) fans in United States are most concentrated in California (reach 545,143), Texas (reach 429,867), and Utah (reach 416,367). These three regions account for the largest share of the active audience.

What other brands do Liability (financial accounting) fans also like?

Beyond Liability (financial accounting) itself, the audience over-indexes on AccuWeather (15.97×), StubHub (15.69×), DocuSign (15.07×), and OpenTable (15.85×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Liability (financial accounting). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.