Rascasse Audience Intelligence

Liability (financial accounting) Audience in United States

A data profile of the people who buy, follow and care about Liability (financial accounting) in United States — modelled from more than twelve digital signal sources. Liability (financial accounting) has an estimated audience of 4,045,274 people in United States.

#4289among Topic in United States#714in Business & Career

The average Liability (financial accounting) fan in United States is 45.3 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Mortgage loans, Sustainable energy, Retail banking, with strongest over-indexing on Mortgage loans (4.62× the country average).

Demographically, the Liability (financial accounting) audience skews balanced with an average age of 45.3, and over-indexes on personality traits such as Price Sensitivity, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Liability (financial accounting) fan in United States is balanced, around 45.3 years old, with strong Price Sensitivity tendencies and a notable affinity for Mortgage loans.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Liability (financial accounting) profile in United States.

Audience size
4M
in United States
Gender
45.7%♀
54.3% male
Age
45.3
average years
Country rank
#7972
Topic in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Liability (financial accounting) fans

45.7% are female, 54.3% are male, average age 45.3.

Fig. 02

Gender split

45.7%
Female
54.3%
Male
Demographic split for Liability (financial accounting) audience in United States
MetricValue
Female45.7%
Male54.3%
Average age45.3
Estimated audience size4,045,274
Fig. 03

Age distribution

Ø 45.3
average years
Age distribution of the Liability (financial accounting) audience in United States
Age bracketShare%
16-1910%
20-2912%
30-3918%
40-4923%
50+36%
Fig. 04

Worldwide distribution

35.3%

of the worldwide Liability (financial accounting) audience comes from United States.

Worldwide audience distribution share by country for Liability (financial accounting)
CountryShare
United States35.3%
United Kingdom6.7%
Brazil5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Liability (financial accounting) audience in United States is strongest.

Fig. 05

Top regions by affinity

Liability (financial accounting) fans by region: top regions in United States
#RegionReachAffinity×
01Utah~300K7.91×
02Idaho~40K1.82×
03Mississippi~40K1.32×
04Georgia~200K1.24×
05Texas~400K1.22×
06Alabama~70K1.21×
07Florida~300K1.19×
08Louisiana~60K1.16×
09California~500K1.15×
10North Carolina~100K1.15×
11Hawaii~20K1.15×
12Virginia~100K1.13×
13Maryland~80K1.13×
14Arizona~90K1.11×
15Tennessee~90K1.11×
16South Carolina~70K1.11×
17Arkansas~40K1.11×
18New York~200K1.09×
19Alaska~9K1.07×
20Illinois~100K1.06×
21New Jersey~100K1.06×
22Washington, District of Columbia~10K1.04×
23Nevada~40K1.02×
24Kentucky~50K1.00×
25Oklahoma~40K1.00×
26Kansas~30K1.00×
27Pennsylvania~100K0.99×
28Massachusetts~80K0.99×
29Indiana~70K0.99×
30Missouri~60K0.98×
31Connecticut~40K0.97×
32Delaware~10K0.97×
33North Dakota~8K0.97×
34South Dakota~9K0.96×
35New Mexico~20K0.95×
36Nebraska~20K0.95×
37Michigan~100K0.94×
38Rhode Island~10K0.94×
39Ohio~100K0.92×
40West Virginia~20K0.92×
41Washington~70K0.91×
42Iowa~30K0.91×
43Minnesota~50K0.87×
44Oregon~40K0.87×
45Vermont~6K0.84×
46Wisconsin~50K0.83×
47Montana~9K0.82×
48Colorado~50K0.81×
49New Hampshire~10K0.81×
50Maine~10K0.81×
Fig. 06

Affinity by region

Affinity by region — Liability (financial accounting), United States
0.81×1.00×7.91×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Liability (financial accounting) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Liability (financial accounting) audience
#·InterestCategoryAffinity×
01Corporate financeBusiness & Career24.41×
02Savings bankBusiness & Career21.57×
03Derivative (finance)Business & Career13.33×
04Online learning communityBusiness & Career11.13×
05Retail bankingBusiness & Career9.65×
06Single-family detached homeHome & Garden7.31×
07Business schoolBusiness & Career7.19×
08Sustainable energyHome & Garden7.15×
09Money managementBusiness & Career7.14×
10Online bankingBusiness & Career6.22×
11Renewable energyBusiness & Career5.80×
12Home automationTechnology & Electronics5.45×
13Solar energyHome & Garden5.18×
14First class travelTravel & Leisure4.73×
15InnovationBusiness & Career4.63×
16Mortgage loansBusiness & Career4.62×
17FedExBusiness & Career4.48×
18Vehicle insuranceCars & Mobility3.89×
19Real propertyHome & Garden3.84×
20AirbnbTravel & Leisure2.44×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Liability (financial accounting) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Liability (financial accounting) audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM4.22×
Quality AwarenessPREMIUM3.35×
Career OrientationPOWER3.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Liability (financial accounting) audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.61×
Pet OwnershipJOY0.68×
Healthy LifestyleBALANCE0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Liability (financial accounting) have in United States?

Liability (financial accounting) has an estimated audience of 4,045,274 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Liability (financial accounting) fans?

45.7% of Liability (financial accounting) fans are female, 54.3% are male, with an average age of 45.3 years.

03

Which brands do Liability (financial accounting) fans like most?

Liability (financial accounting) fans show strongest brand affinity for Mortgage loans (4.62×), Sustainable energy (7.15×), and Retail banking (9.65×) over the country average.

04

Where do Liability (financial accounting) fans live in United States?

Liability (financial accounting) fans in United States are most concentrated in California (reach ~500K), Texas (reach ~400K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Liability (financial accounting) fans also like?

Beyond Liability (financial accounting) itself, the audience over-indexes on Sustainable energy (7.15×), Retail banking (9.65×), Renewable energy (5.8×), and Solar energy (5.18×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Liability (financial accounting) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Liability (financial accounting). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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