Liability (financial accounting) Audience in Germany
Liability (financial accounting) has an estimated audience of 385,085 people in Germany. 49.8% are female, 50.2% are male, average age 46.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Bank account, Jotex, Risk management, Credit (finance), Credit cards.
The average Liability (financial accounting) fan in Germany is 46.6 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Bank account, Jotex, Risk management, with strongest over-indexing on Bank account (34.67× the country average). Demographically, the Liability (financial accounting) audience skews balanced with an average age of 46.6, and over-indexes on personality traits such as Risk Appetite, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Liability (financial accounting) fans
| Metric | Value |
|---|---|
| Female | 49.8% |
| Male | 50.2% |
| Average age | 46.6 |
| Estimated audience size | 385,085 |
Audience persona
The typical Liability (financial accounting) fan in Germany is balanced, around 46.6 years old, with strong Risk Appetite tendencies and a notable affinity for Bank account.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 91,361 | 1.08× |
| Bayern | 91,272 | 1.47× |
| Baden-Württemberg | 60,488 | 1.15× |
| Hessen | 45,339 | 1.55× |
| Niedersachsen | 34,864 | 0.93× |
| Berlin | 26,162 | 1.52× |
| Rheinland-Pfalz | 19,433 | 1.01× |
| Sachsen | 15,008 | 0.79× |
| Schleswig-Holstein | 12,393 | 0.9× |
| Hamburg | 11,815 | 1.36× |
| Brandenburg | 9,649 | 0.81× |
| Mecklenburg-Vorpommern | 6,657 | 0.91× |
| Sachsen-Anhalt | 5,761 | 0.58× |
| Thüringen | 5,577 | 0.57× |
| Bremen | 3,759 | 1.14× |
| Saarland | 3,107 | 0.66× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Bank account | 34.67× | Business & Career |
| Jotex | 78.71× | Shopping |
| Risk management | 18.96× | Business & Career |
| Credit (finance) | 14.87× | Business & Career |
| Credit cards | 6.53× | Business & Career |
| Alcoholic beverages | 3.81× | Food & Beverages |
| 3.56× | Internet & Social Media | |
| Corporate finance | 41.6× | Business & Career |
| X | 3.41× | Internet & Social Media |
| Money management | 14.9× | Business & Career |
| Mobile payment | 8.46× | Business & Career |
| Amazon.com | 2.99× | Shopping |
| Stock market | 7.42× | Business & Career |
| Tagesschau | 2.57× | Movies & TV |
| Passive income | 11.41× | Business & Career |
| Wine | 3.65× | Food & Beverages |
| Real estate broker | 5.28× | Home & Garden |
| Asset management | 9.19× | Business & Career |
| Apple Pay | 13.3× | Technology & Electronics |
| Banking | 3.03× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 4.83 |
| Quality Awareness | PREMIUM | 3.64 |
| Spirituality | BALANCE | 2.57 |
| Career Orientation | POWER | 2.47 |
| Need for Security | CONSERVATISM | 2.23 |
| Sustainability | BALANCE | 1.99 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 35.3% |
| United Kingdom | 6.7% |
| Brazil | 5.7% |
See Liability (financial accounting) audiences in other countries
- Liability (financial accounting) — United States
- Liability (financial accounting) — United Kingdom
- Liability (financial accounting) — France
- Liability (financial accounting) — Italy
- Liability (financial accounting) — Spain
- Liability (financial accounting) — Brazil
- Liability (financial accounting) — Japan
- Liability (financial accounting) — South Korea
- Liability (financial accounting) — India
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Liability (financial accounting) have in Germany?
Liability (financial accounting) has an estimated audience of 385,085 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Liability (financial accounting) fans?
49.8% of Liability (financial accounting) fans are female, 50.2% are male, with an average age of 46.6 years.
Which brands do Liability (financial accounting) fans like most?
Liability (financial accounting) fans show strongest brand affinity for Bank account (34.67×), Jotex (78.71×), and Risk management (18.96×) over the country average.
Where do Liability (financial accounting) fans live in Germany?
Liability (financial accounting) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 91,361), Bayern (reach 91,272), and Baden-Württemberg (reach 60,488). These three regions account for the largest share of the active audience.
What other brands do Liability (financial accounting) fans also like?
Beyond Liability (financial accounting) itself, the audience over-indexes on Jotex (78.71×), Risk management (18.96×), Credit (finance) (14.87×), and Credit cards (6.53×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Liability (financial accounting). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.