Rascasse Audience Intelligence

Liability (financial accounting) Audience in Germany

A data profile of the people who buy, follow and care about Liability (financial accounting) in Germany — modelled from more than twelve digital signal sources. Liability (financial accounting) has an estimated audience of 385,085 people in Germany.

#5391among Topic in Germany#1014in Business & Career

The average Liability (financial accounting) fan in Germany is 46.6 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Bank account, Money management, Credit (finance), with strongest over-indexing on Bank account (62.22× the country average).

Demographically, the Liability (financial accounting) audience skews balanced with an average age of 46.6, and over-indexes on personality traits such as Risk Appetite, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Liability (financial accounting) fan in Germany is balanced, around 46.6 years old, with strong Risk Appetite tendencies and a notable affinity for Bank account.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Liability (financial accounting) profile in Germany.

Audience size
385K
in Germany
Gender
49.8%♀
50.2% male
Age
46.6
average years
Country rank
#14460
Topic in Germany
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Liability (financial accounting) fans

49.8% are female, 50.2% are male, average age 46.6.

Fig. 02

Gender split

49.8%
Female
50.2%
Male
Demographic split for Liability (financial accounting) audience in Germany
MetricValue
Female49.8%
Male50.2%
Average age46.6
Estimated audience size385,085
Fig. 03

Age distribution

Ø 46.6
average years
Age distribution of the Liability (financial accounting) audience in Germany
Age bracketShare%
16-197%
20-299%
30-3922%
40-4926%
50+36%
Fig. 04

Worldwide distribution

3.4%

of the worldwide Liability (financial accounting) audience comes from Germany.

Worldwide audience distribution share by country for Liability (financial accounting)
CountryShare
United States35.3%
United Kingdom6.7%
Brazil5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Liability (financial accounting) audience in Germany is strongest.

Fig. 05

Top regions by affinity

Liability (financial accounting) fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~40K1.47×
02Berlin~20K1.41×
03Bayern~90K1.38×
04Hamburg~10K1.32×
05Bremen~4K1.13×
06Baden-Württemberg~60K1.12×
07Nordrhein-Westfalen~90K1.07×
08Rheinland-Pfalz~20K1.01×
09Niedersachsen~30K0.93×
10Schleswig-Holstein~10K0.91×
11Mecklenburg-Vorpommern~6K0.87×
12Saarland~4K0.86×
13Sachsen~20K0.84×
14Brandenburg~10K0.83×
15Thüringen~7K0.75×
16Sachsen-Anhalt~7K0.71×
Fig. 06

Affinity by region

Affinity by region — Liability (financial accounting), Germany
0.71×1.00×1.47×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Liability (financial accounting) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Liability (financial accounting) audience
#·InterestCategoryAffinity×
01Bank accountBusiness & Career62.22×
02Corporate financeBusiness & Career36.48×
03Money managementBusiness & Career32.48×
04Passive incomeBusiness & Career18.68×
05Mobile bankingBusiness & Career16.42×
06Credit (finance)Business & Career11.19×
07Online bankingBusiness & Career10.51×
08Private equityBusiness & Career9.87×
09Asset managementBusiness & Career9.17×
10Mobile paymentBusiness & Career8.28×
11Stock marketBusiness & Career6.27×
12Credit cardsBusiness & Career4.79×
13SubwayFood & Beverages4.46×
14Deutsche BankBusiness & Career3.89×
15InnovationBusiness & Career3.87×
16Online newspaperNews3.51×
17BankingBusiness & Career3.39×
18TagesschauMovies & TV3.00×
19TransfermarktSports2.86×
20FOCUS OnlineNews2.69×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Liability (financial accounting) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Liability (financial accounting) audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL5.82×
Career OrientationPOWER4.03×
Need for SecurityCONSERVATISM2.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Liability (financial accounting) audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.60×
Sports ActivityPOWER0.67×
Luxury OrientationPREMIUM0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Liability (financial accounting) have in Germany?

Liability (financial accounting) has an estimated audience of 385,085 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Liability (financial accounting) fans?

49.8% of Liability (financial accounting) fans are female, 50.2% are male, with an average age of 46.6 years.

03

Which brands do Liability (financial accounting) fans like most?

Liability (financial accounting) fans show strongest brand affinity for Bank account (62.22×), Money management (32.48×), and Credit (finance) (11.19×) over the country average.

04

Where do Liability (financial accounting) fans live in Germany?

Liability (financial accounting) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~90K), Bayern (reach ~90K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Liability (financial accounting) fans also like?

Beyond Liability (financial accounting) itself, the audience over-indexes on Money management (32.48×), Credit (finance) (11.19×), Passive income (18.68×), and Online banking (10.51×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See Liability (financial accounting) audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Liability (financial accounting). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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