Ripple (company) Audience in Germany
Ripple (company) has an estimated audience of 372,836 people in Germany. 48.4% are female, 51.6% are male, average age 31.3. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Makro, Cocktail, Home construction, VfL Wolfsburg, Pro-Ject.
The average Ripple (company) fan in Germany is 31.3 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Makro, Cocktail, Home construction, with strongest over-indexing on Makro (17.7× the country average). Demographically, the Ripple (company) audience skews balanced with an average age of 31.3, and over-indexes on personality traits such as Risk Appetite, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Brand
Demographics of Ripple (company) fans
| Metric | Value |
|---|---|
| Female | 48.4% |
| Male | 51.6% |
| Average age | 31.3 |
| Estimated audience size | 372,836 |
Audience persona
The typical Ripple (company) fan in Germany is balanced, around 31.3 years old, with strong Risk Appetite tendencies and a notable affinity for Makro.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 104,044 | 1.28× |
| Baden-Württemberg | 69,951 | 1.38× |
| Bayern | 69,157 | 1.15× |
| Niedersachsen | 39,247 | 1.08× |
| Hessen | 33,918 | 1.19× |
| Berlin | 21,438 | 1.29× |
| Rheinland-Pfalz | 20,702 | 1.11× |
| Sachsen | 19,238 | 1.05× |
| Schleswig-Holstein | 13,643 | 1.02× |
| Hamburg | 11,218 | 1.33× |
| Brandenburg | 9,887 | 0.85× |
| Thüringen | 6,748 | 0.71× |
| Sachsen-Anhalt | 5,801 | 0.6× |
| Mecklenburg-Vorpommern | 3,871 | 0.54× |
| Saarland | 2,917 | 0.64× |
| Bremen | 2,483 | 0.78× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Makro | 17.7× | Food & Beverages |
| Cocktail | 2.13× | Food & Beverages |
| Home construction | 1.55× | Home & Garden |
| VfL Wolfsburg | 2.73× | Sports |
| Pro-Ject | 10.19× | Music & Radio |
| Progressive rock | 2.4× | Music & Radio |
| Litter box | 1.85× | Pets & Animals |
| Business English | 3.84× | Business & Career |
| CAC 40 | 1.99× | Business & Career |
| Haberler | 1.63× | News |
| Unique Gifts | 1.64× | Shopping |
| Stradivarius | 1.83× | Shopping |
| Noodle (Gorillaz) | 3.3× | Music & Radio |
| Hypertext | 2.91× | Technology & Electronics |
| Birthday Gifts | 1.64× | Kids & Family |
| Ennis | 13.92× | Travel & Leisure |
| Natural rubber | 1.86× | Cars & Mobility |
| Icon (magazine) | 2.02× | Arts & Culture |
| Home Delivery | 2.06× | Food & Beverages |
| Jaguar F-Pace | 4.19× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 4.81 |
| Career Orientation | POWER | 1.71 |
| Early Adopter Mentality | POWER | 1.62 |
| Sports Activity | POWER | 1.56 |
| Quality Awareness | PREMIUM | 1.56 |
| Travelling | THRILL | 1.41 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 14.3% |
| Japan | 9.3% |
| Germany | 6.8% |
See Ripple (company) audiences in other countries
More Technology & Electronics audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Ripple (company) have in Germany?
Ripple (company) has an estimated audience of 372,836 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Ripple (company) fans?
48.4% of Ripple (company) fans are female, 51.6% are male, with an average age of 31.3 years.
Which brands do Ripple (company) fans like most?
Ripple (company) fans show strongest brand affinity for Makro (17.7×), Cocktail (2.13×), and Home construction (1.55×) over the country average.
Where do Ripple (company) fans live in Germany?
Ripple (company) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 104,044), Baden-Württemberg (reach 69,951), and Bayern (reach 69,157). These three regions account for the largest share of the active audience.
What other brands do Ripple (company) fans also like?
Beyond Ripple (company) itself, the audience over-indexes on Cocktail (2.13×), Home construction (1.55×), VfL Wolfsburg (2.73×), and Pro-Ject (10.19×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Ripple (company). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.