Rascasse Audience Intelligence

Ripple (company) Target Market in United States

A data profile of the people who buy, follow and care about Ripple (company) in United States — modelled from more than twelve digital signal sources. Ripple (company) has an estimated audience of 791,934 people in United States.

#2855among Brand in United States#833in Technology & Electronics

The average Ripple (company) fan in United States is 31.4 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Remittance, Cryptocurrency, Micro Center, with strongest over-indexing on Remittance (22.45× the country average).

Demographically, the Ripple (company) audience skews balanced with an average age of 31.4, and over-indexes on personality traits such as Risk Appetite, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ripple (company) fan in United States is balanced, around 31.4 years old, with strong Risk Appetite tendencies and a notable affinity for Remittance.

Category: Technology & Electronics · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ripple (company) profile in United States.

Audience size
792K
in United States
Gender
49.6%♀
50.4% male
Age
31.4
average years
Country rank
#27657
Brand in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Ripple (company)

49.6% are female, 50.4% are male, average age 31.4.

Fig. 02

Gender split

49.6%
Female
50.4%
Male
Demographic split for Ripple (company) audience in United States
MetricValue
Female49.6%
Male50.4%
Average age31.4
Estimated audience size791,934
Fig. 03

Age distribution

Ø 31.4
average years
Age distribution of the Ripple (company) audience in United States
Age bracketShare%
16-1946%
20-2916%
30-3915%
40-4912%
50+10%
Fig. 04

Worldwide distribution

14.9%

of the worldwide Ripple (company) audience comes from United States.

Worldwide audience distribution share by country for Ripple (company)
CountryShare
United States14.9%
Japan9.9%
Germany5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ripple (company) audience in United States is strongest.

Fig. 05

Top regions by affinity

Ripple (company) customers by region in United States
#RegionReachAffinity×
01California~200K1.78×
02Colorado~20K1.74×
03Washington~20K1.45×
04New York~60K1.43×
05Washington, District of Columbia~3K1.43×
06Vermont~2K1.43×
07Utah~10K1.39×
08Massachusetts~20K1.32×
09Oregon~10K1.32×
10Nevada~9K1.18×
11Montana~3K1.18×
12Arizona~20K1.16×
13New Jersey~20K1.13×
14Illinois~30K1.06×
15Florida~50K1.03×
16New Hampshire~3K1.03×
17Missouri~10K1.01×
18Connecticut~8K1.01×
19Texas~70K1.00×
20Georgia~20K0.99×
21Virginia~20K0.99×
22Idaho~4K0.98×
23Rhode Island~2K0.98×
24Maryland~10K0.97×
25Maine~3K0.97×
26North Carolina~20K0.96×
27Michigan~20K0.96×
28Kansas~6K0.95×
29Pennsylvania~20K0.93×
30South Carolina~10K0.91×
31Hawaii~3K0.91×
32Delaware~2K0.90×
33Minnesota~10K0.89×
34Tennessee~10K0.88×
35Indiana~10K0.87×
36Arkansas~6K0.86×
37Ohio~20K0.85×
38New Mexico~3K0.85×
39Alaska~1K0.84×
40Kentucky~8K0.83×
41Nebraska~3K0.81×
42Wisconsin~10K0.80×
43Iowa~5K0.78×
44Louisiana~8K0.77×
45Oklahoma~7K0.77×
46South Dakota~1K0.73×
47North Dakota~1K0.73×
48Alabama~8K0.70×
49Mississippi~5K0.69×
50West Virginia~2K0.68×
Fig. 06

Affinity by region

Affinity by region — Ripple (company), United States
0.68×1.00×1.78×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ripple (company) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ripple (company) audience
#·InterestCategoryAffinity×
01RemittanceBusiness & Career22.45×
02CryptocurrencyTechnology & Electronics16.41×
03Fry's ElectronicsShopping11.53×
04Resident AdvisorMusic & Radio8.01×
05Anthony JoshuaSports6.07×
06Micro CenterShopping5.80×
07NeweggShopping5.60×
08AikidoSports5.34×
09Toyota SupraCars & Mobility5.02×
10Rick and MortyMovies & TV4.20×
11Dungeons & DragonsGames3.84×
12Computer securityBusiness & Career3.04×
13FreelancerBusiness & Career2.99×
14JudoSports2.94×
15SteamGames2.80×
16Motivational speakingBusiness & Career2.46×
17InnovationBusiness & Career2.43×
18Self-employmentBusiness & Career2.43×
19PowerballGames1.96×
20Wells FargoBusiness & Career1.73×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ripple (company) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ripple (company) audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL3.40×
PatriotismCONSERVATISM2.24×
Need for SecurityCONSERVATISM1.85×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ripple (company) audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.84×
Pet OwnershipJOY0.96×
SpiritualityBALANCE0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Ripple (company)'s target market in United States?

Ripple (company)'s target market in United States covers an estimated 791,934 people, concentrated in California and Texas.

02

What is the gender split and age of Ripple (company) customers?

49.6% of the Ripple (company) audience are female, 50.4% are male, with an average age of 31.4 years.

03

Which brands do Ripple (company) fans like most?

Ripple (company) fans show strongest brand affinity for Remittance (22.45×), Cryptocurrency (16.41×), and Micro Center (5.8×) over the country average.

04

Where do Ripple (company) fans live in United States?

Ripple (company) fans in United States are most concentrated in California (reach ~200K), Texas (reach ~70K), and New York (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Ripple (company) fans also like?

Beyond Ripple (company) itself, the audience over-indexes on Cryptocurrency (16.41×), Micro Center (5.8×), Fry's Electronics (11.53×), and Rick and Morty (4.2×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Ripple (company) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Ripple (company). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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