Rascasse Audience Intelligence

Foreign exchange market Audience in Germany

A data profile of the people who buy, follow and care about Foreign exchange market in Germany — modelled from more than twelve digital signal sources. Foreign exchange market has an estimated audience of 2,075,160 people in Germany.

#1875among Topic in Germany#315in Business & Career

The average Foreign exchange market fan in Germany is 38.2 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Stock market, Tagesschau, Bitcoin, with strongest over-indexing on Stock market (8.57× the country average).

Demographically, the Foreign exchange market audience skews more male with an average age of 38.2, and over-indexes on personality traits such as Risk Appetite, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Foreign exchange market fan in Germany is more male, around 38.2 years old, with strong Risk Appetite tendencies and a notable affinity for Stock market.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Foreign exchange market profile in Germany.

Audience size
2.1M
in Germany
Gender
43.5%♀
56.5% male
Age
38.2
average years
Country rank
#3232
Topic in Germany
Fig. 01

Search interest · 12-month trend

-2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Foreign exchange market fans

43.5% are female, 56.5% are male, average age 38.2.

Fig. 02

Gender split

43.5%
Female
56.5%
Male
Demographic split for Foreign exchange market audience in Germany
MetricValue
Female43.5%
Male56.5%
Average age38.2
Estimated audience size2,075,160
Fig. 03

Age distribution

Ø 38.2
average years
Age distribution of the Foreign exchange market audience in Germany
Age bracketShare%
16-1925%
20-2918%
30-3918%
40-4919%
50+21%
Fig. 04

Worldwide distribution

2.5%

of the worldwide Foreign exchange market audience comes from Germany.

Worldwide audience distribution share by country for Foreign exchange market
CountryShare
India11.2%
United States7.3%
Taiwan4.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Foreign exchange market audience in Germany is strongest.

Fig. 05

Top regions by affinity

Foreign exchange market fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~20K1.26×
02Bayern~400K1.09×
03Hessen~200K1.07×
04Saarland~30K1.06×
05Hamburg~50K1.05×
06Baden-Württemberg~300K1.00×
07Thüringen~50K1.00×
08Schleswig-Holstein~70K0.98×
09Mecklenburg-Vorpommern~40K0.98×
10Berlin~90K0.97×
11Brandenburg~60K0.96×
12Sachsen-Anhalt~50K0.96×
13Rheinland-Pfalz~100K0.94×
14Sachsen~90K0.93×
15Nordrhein-Westfalen~400K0.91×
16Niedersachsen~200K0.91×
Fig. 06

Affinity by region

Affinity by region — Foreign exchange market, Germany
0.91×1.00×1.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Foreign exchange market audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Foreign exchange market audience
#·InterestCategoryAffinity×
01Non-fungible tokenTechnology & Electronics13.75×
02Day traderBusiness & Career12.17×
03Derivative (finance)Business & Career11.45×
04MarketWatchBusiness & Career10.70×
05BitcoinBusiness & Career10.41×
06Money managementBusiness & Career9.96×
07Stock marketBusiness & Career8.57×
08TransferWiseBusiness & Career7.27×
09Day tradingBusiness & Career6.54×
10Stock exchangeBusiness & Career6.53×
11Asset managementBusiness & Career5.64×
12Risk managementBusiness & Career5.44×
13TipicoGames2.85×
14EssoCars & Mobility2.80×
15TransfermarktSports2.29×
16CommerzbankBusiness & Career2.19×
17TagesschauMovies & TV2.07×
18CHECK24Business & Career1.97×
19Netto Marken-DiscountShopping1.72×
20Personal financeBusiness & Career1.68×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Foreign exchange market audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Foreign exchange market audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL4.07×
Career OrientationPOWER1.80×
Need for SecurityCONSERVATISM1.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Foreign exchange market audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.68×
CreativityOPEN0.72×
MindfulnessBALANCE0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Foreign exchange market have in Germany?

Foreign exchange market has an estimated audience of 2,075,160 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Foreign exchange market fans?

43.5% of Foreign exchange market fans are female, 56.5% are male, with an average age of 38.2 years.

03

Which brands do Foreign exchange market fans like most?

Foreign exchange market fans show strongest brand affinity for Stock market (8.57×), Tagesschau (2.07×), and Bitcoin (10.41×) over the country average.

04

Where do Foreign exchange market fans live in Germany?

Foreign exchange market fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~400K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Foreign exchange market fans also like?

Beyond Foreign exchange market itself, the audience over-indexes on Tagesschau (2.07×), Bitcoin (10.41×), Stock exchange (6.53×), and Money management (9.96×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See Foreign exchange market audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Foreign exchange market. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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