Foreign exchange market Audience in Germany
Foreign exchange market has an estimated audience of 2,075,160 people in Germany. 43.5% are female, 56.5% are male, average age 38.2. Top brand affinities: MarketWatch, Stock market, Tagesschau, Non-fungible token, Mortgage calculator.
Top brand affinities include MarketWatch, Stock market, Tagesschau, with strongest over-indexing on MarketWatch (21.47× the country average). Demographically, the Foreign exchange market audience skews more male with an average age of 38.2, and over-indexes on personality traits such as Risk Appetite, Career Orientation.
Category: Business & Career · Type: Topic
Demographics of Foreign exchange market fans
| Metric | Value |
|---|---|
| Female | 43.5% |
| Male | 56.5% |
| Average age | 38.2 |
| Estimated audience size | 2,075,160 |
Audience persona
The typical Foreign exchange market fan in Germany is more male, around 38.2 years old, with strong Risk Appetite tendencies and a notable affinity for MarketWatch.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| MarketWatch | 21.47× | Business & Career |
| Stock market | 8.08× | Business & Career |
| Tagesschau | 2.25× | Movies & TV |
| Non-fungible token | 15.71× | Technology & Electronics |
| Mortgage calculator | 5.53× | Home & Garden |
| Transfermarkt | 2.81× | Sports |
| Beirut | 6.02× | Travel & Leisure |
| CHECK24 | 2.57× | Business & Career |
| Bitcoin | 9.33× | Business & Career |
| Pets | 1.61× | Pets & Animals |
| Lieferando.de | 2.06× | Food & Beverages |
| Commerzbank | 2.04× | Business & Career |
| Automobiles | 1.7× | Cars & Mobility |
| Indeed.com | 2.46× | Business & Career |
| Day trader | 12.02× | Business & Career |
| Satire | 3.44× | Literature |
| Vacations | 2.19× | Travel & Leisure |
| Netto Marken-Discount | 1.73× | Shopping |
| Headphones | 4.11× | Technology & Electronics |
| Tipico | 2.47× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 3.4 |
| Career Orientation | POWER | 1.6 |
| Quality Awareness | PREMIUM | 1.47 |
| Need for Security | CONSERVATISM | 1.46 |
| Early Adopter Mentality | POWER | 1.39 |
| Sports Activity | POWER | 1.38 |
Worldwide distribution
| Country | Share |
|---|---|
| India | 11.2% |
| United States | 7.3% |
| Taiwan | 4.0% |
See Foreign exchange market audiences in other countries
- Foreign exchange market — United States
- Foreign exchange market — United Kingdom
- Foreign exchange market — France
- Foreign exchange market — Italy
- Foreign exchange market — Spain
- Foreign exchange market — Brazil
- Foreign exchange market — Japan
- Foreign exchange market — South Korea
- Foreign exchange market — India
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Foreign exchange market. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.