A data profile of the people who buy, follow and care about YUNGBLUD in Germany — modelled from more than twelve digital signal sources. YUNGBLUD has an estimated audience of 1,270,576 people in Germany.
The average YUNGBLUD fan in Germany is 32.2 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Imagine Dragons, Twenty One Pilots, Victoria Beckham, with strongest over-indexing on Imagine Dragons (87.26× the country average).
Demographically, the YUNGBLUD audience skews balanced with an average age of 32.2, and over-indexes on personality traits such as Tradition, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical YUNGBLUD fan in Germany is balanced, around 32.2 years old, with strong Tradition tendencies and a notable affinity for Imagine Dragons.
The key figures that characterise the YUNGBLUD profile in Germany.
55.0% are female, 45.0% are male, average age 32.2.
| Metric | Value |
|---|---|
| Female | 55.0% |
| Male | 45.0% |
| Average age | 32.2 |
| Estimated audience size | 1,270,576 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 35% | |
| 20-29 | 25% | |
| 30-39 | 19% | |
| 40-49 | 13% | |
| 50+ | 7% |
of the worldwide YUNGBLUD audience comes from Germany.
| Country | Share |
|---|---|
| United States | 40.1% |
| United Kingdom | 14.6% |
| Germany | 7.5% |
Where the YUNGBLUD audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Saarland | ~20K | 1.44× | |
| 02 | Hamburg | ~30K | 1.19× | |
| 03 | Schleswig-Holstein | ~50K | 1.10× | |
| 04 | Niedersachsen | ~100K | 1.07× | |
| 05 | Bayern | ~200K | 1.05× | |
| 06 | Berlin | ~50K | 1.01× | |
| 07 | Rheinland-Pfalz | ~60K | 0.97× | |
| 08 | Bremen | ~10K | 0.96× | |
| 09 | Baden-Württemberg | ~200K | 0.94× | |
| 10 | Hessen | ~90K | 0.94× | |
| 11 | Sachsen | ~60K | 0.94× | |
| 12 | Thüringen | ~30K | 0.94× | |
| 13 | Nordrhein-Westfalen | ~200K | 0.92× | |
| 14 | Mecklenburg-Vorpommern | ~20K | 0.88× | |
| 15 | Sachsen-Anhalt | ~30K | 0.84× | |
| 16 | Brandenburg | ~30K | 0.80× |
The strongest cross-interests of the YUNGBLUD audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Imagine Dragons | Music & Radio | 87.26× | ||
| 02 | Twenty One Pilots | Music & Radio | 54.84× | ||
| 03 | Rimmel | Beauty & Wellness | 53.57× | ||
| 04 | Vaseline | Beauty & Wellness | 34.44× | ||
| 05 | Paramore | Music & Radio | 32.63× | ||
| 06 | Victoria Beckham | Fashion & Accessoires | 26.54× | ||
| 07 | FIFA Club World Cup | Sports | 25.79× | ||
| 08 | Billy Talent | Music & Radio | 25.40× | ||
| 09 | Meghan Trainor | Music & Radio | 24.90× | ||
| 10 | Muse (band) | Music & Radio | 17.28× | ||
| 11 | Suitsupply | Fashion & Accessoires | 10.64× | ||
| 12 | Bob Marley | Music & Radio | 9.19× | ||
| 13 | Kurt Cobain | Music & Radio | 8.87× | ||
| 14 | Türkisch für Anfänger | Movies & TV | 8.39× | ||
| 15 | Madison Beer | Music & Radio | 8.30× | ||
| 16 | Dua Lipa | Music & Radio | 7.97× | ||
| 17 | Nina Chuba | Music & Radio | 7.24× | ||
| 18 | Ticketmaster | Travel & Leisure | 6.57× | ||
| 19 | Ozzy Osbourne | Music & Radio | 5.98× | ||
| 20 | Harry Potter | Movies & TV | 1.80× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.45× | |
| Early Adopter Mentality | POWER | 1.43× | |
| Sustainability | BALANCE | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.70× | |
| DIY Mentality | THRILL | 0.75× | |
| Luxury Orientation | PREMIUM | 0.77× |
YUNGBLUD has an estimated audience of 1,270,576 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
55.0% of YUNGBLUD fans are female, 45.0% are male, with an average age of 32.2 years.
YUNGBLUD fans show strongest brand affinity for Imagine Dragons (87.26×), Twenty One Pilots (54.84×), and Victoria Beckham (26.54×) over the country average.
YUNGBLUD fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.
Beyond YUNGBLUD itself, the audience over-indexes on Twenty One Pilots (54.84×), Victoria Beckham (26.54×), FIFA Club World Cup (25.79×), and Vaseline (34.44×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for YUNGBLUD. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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