Rascasse Audience Intelligence

YUNGBLUD Audience in Germany

A data profile of the people who buy, follow and care about YUNGBLUD in Germany — modelled from more than twelve digital signal sources. YUNGBLUD has an estimated audience of 1,270,576 people in Germany.

The average YUNGBLUD fan in Germany is 32.2 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Imagine Dragons, Twenty One Pilots, Victoria Beckham, with strongest over-indexing on Imagine Dragons (87.26× the country average).

Demographically, the YUNGBLUD audience skews balanced with an average age of 32.2, and over-indexes on personality traits such as Tradition, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical YUNGBLUD fan in Germany is balanced, around 32.2 years old, with strong Tradition tendencies and a notable affinity for Imagine Dragons.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the YUNGBLUD profile in Germany.

Audience size
1.3M
in Germany
Gender
55.0%
45.0% male
Age
32.2
average years
Country rank
#5216
Person in Germany
Fig. 01

Search interest · 12-month trend

+19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of YUNGBLUD fans

55.0% are female, 45.0% are male, average age 32.2.

Fig. 02

Gender split

55.0%
Female
45.0%
Male
Demographic split for YUNGBLUD audience in Germany
MetricValue
Female55.0%
Male45.0%
Average age32.2
Estimated audience size1,270,576
Fig. 03

Age distribution

Ø 32.2
average years
Age distribution of the YUNGBLUD audience in Germany
Age bracketShare%
16-1935%
20-2925%
30-3919%
40-4913%
50+7%
Fig. 04

Worldwide distribution

7.5%

of the worldwide YUNGBLUD audience comes from Germany.

Worldwide audience distribution share by country for YUNGBLUD
CountryShare
United States40.1%
United Kingdom14.6%
Germany7.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the YUNGBLUD audience in Germany is strongest.

Fig. 05

Top regions by affinity

YUNGBLUD fans by region: top regions in Germany
#RegionReachAffinity×
01Saarland~20K1.44×
02Hamburg~30K1.19×
03Schleswig-Holstein~50K1.10×
04Niedersachsen~100K1.07×
05Bayern~200K1.05×
06Berlin~50K1.01×
07Rheinland-Pfalz~60K0.97×
08Bremen~10K0.96×
09Baden-Württemberg~200K0.94×
10Hessen~90K0.94×
11Sachsen~60K0.94×
12Thüringen~30K0.94×
13Nordrhein-Westfalen~200K0.92×
14Mecklenburg-Vorpommern~20K0.88×
15Sachsen-Anhalt~30K0.84×
16Brandenburg~30K0.80×
Fig. 06

Affinity by region

Affinity by region — YUNGBLUD, Germany
0.80×1.00×1.44×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the YUNGBLUD audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for YUNGBLUD audience
#·InterestCategoryAffinity×
01Imagine DragonsMusic & Radio87.26×
02Twenty One PilotsMusic & Radio54.84×
03RimmelBeauty & Wellness53.57×
04VaselineBeauty & Wellness34.44×
05ParamoreMusic & Radio32.63×
06Victoria BeckhamFashion & Accessoires26.54×
07FIFA Club World CupSports25.79×
08Billy TalentMusic & Radio25.40×
09Meghan TrainorMusic & Radio24.90×
10Muse (band)Music & Radio17.28×
11SuitsupplyFashion & Accessoires10.64×
12Bob MarleyMusic & Radio9.19×
13Kurt CobainMusic & Radio8.87×
14Türkisch für AnfängerMovies & TV8.39×
15Madison BeerMusic & Radio8.30×
16Dua LipaMusic & Radio7.97×
17Nina ChubaMusic & Radio7.24×
18TicketmasterTravel & Leisure6.57×
19Ozzy OsbourneMusic & Radio5.98×
20Harry PotterMovies & TV1.80×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the YUNGBLUD audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by YUNGBLUD audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.45×
Early Adopter MentalityPOWER1.43×
SustainabilityBALANCE1.25×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by YUNGBLUD audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.70×
DIY MentalityTHRILL0.75×
Luxury OrientationPREMIUM0.77×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does YUNGBLUD have in Germany?

YUNGBLUD has an estimated audience of 1,270,576 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of YUNGBLUD fans?

55.0% of YUNGBLUD fans are female, 45.0% are male, with an average age of 32.2 years.

03

Which brands do YUNGBLUD fans like most?

YUNGBLUD fans show strongest brand affinity for Imagine Dragons (87.26×), Twenty One Pilots (54.84×), and Victoria Beckham (26.54×) over the country average.

04

Where do YUNGBLUD fans live in Germany?

YUNGBLUD fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do YUNGBLUD fans also like?

Beyond YUNGBLUD itself, the audience over-indexes on Twenty One Pilots (54.84×), Victoria Beckham (26.54×), FIFA Club World Cup (25.79×), and Vaseline (34.44×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Germany who actively search for YUNGBLUD. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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