Frederick Lau Audience in Germany
Frederick Lau has an estimated audience of 859,562 people in Germany. 30.1% are female, 69.9% are male, average age 39.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Loincloth, Kuopio, Progressive rock, Il commissario Montalbano, Dog breed.
The average Frederick Lau fan in Germany is 39.8 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Loincloth, Kuopio, Progressive rock, with strongest over-indexing on Loincloth (16.88× the country average). Demographically, the Frederick Lau audience skews more male with an average age of 39.8, and over-indexes on personality traits such as Early Adopter Mentality, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV
Demographics of Frederick Lau fans
| Metric | Value |
|---|---|
| Female | 30.1% |
| Male | 69.9% |
| Average age | 39.8 |
| Estimated audience size | 859,562 |
Audience persona
The typical Frederick Lau fan in Germany is more male, around 39.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Loincloth.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 195,702 | 1.04× |
| Bayern | 116,590 | 0.84× |
| Baden-Württemberg | 96,619 | 0.82× |
| Niedersachsen | 90,239 | 1.08× |
| Hessen | 57,493 | 0.88× |
| Berlin | 53,641 | 1.4× |
| Sachsen | 41,296 | 0.98× |
| Rheinland-Pfalz | 37,979 | 0.88× |
| Brandenburg | 34,587 | 1.3× |
| Schleswig-Holstein | 31,974 | 1.04× |
| Sachsen-Anhalt | 22,293 | 1× |
| Hamburg | 21,925 | 1.13× |
| Thüringen | 20,868 | 0.95× |
| Mecklenburg-Vorpommern | 17,366 | 1.06× |
| Saarland | 7,819 | 0.74× |
| Bremen | 6,332 | 0.86× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Loincloth | 16.88× | Fashion & Accessoires |
| Kuopio | 36.82× | Travel & Leisure |
| Progressive rock | 3.82× | Music & Radio |
| Il commissario Montalbano | 51.5× | Movies & TV |
| Dog breed | 1.96× | Pets & Animals |
| Theocracy | 17.28× | Music & Radio |
| Litter box | 1.56× | Pets & Animals |
| Haberler | 1.56× | News |
| Noodle (Gorillaz) | 3.65× | Music & Radio |
| Snow White (Fables) | 2.58× | Literature |
| Unique Gifts | 1.52× | Shopping |
| N'Golo Kanté | 6.03× | Sports |
| Kalidou Koulibaly | 21.31× | Sports |
| Israel | 2× | Travel & Leisure |
| Klis | 25.84× | Travel & Leisure |
| 3D printing | 2.19× | Technology & Electronics |
| Personalised Gifts | 1.9× | Home & Garden |
| Stradivarius | 1.58× | Shopping |
| Hard Knocks | 27.3× | Movies & TV |
| Hirtshals | 8.78× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.63 |
| Patriotism | CONSERVATISM | 1.4 |
| Indulgence | JOY | 1.16 |
| Extroversion | THRILL | 1.15 |
| Social Media Usage | JOY | 1.13 |
| Sports Activity | POWER | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 85.7% |
| Austria | 4.9% |
| Switzerland | 1.9% |
See Frederick Lau audiences in other countries
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Frequently asked questions
How many fans does Frederick Lau have in Germany?
Frederick Lau has an estimated audience of 859,562 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Frederick Lau fans?
30.1% of Frederick Lau fans are female, 69.9% are male, with an average age of 39.8 years.
Which brands do Frederick Lau fans like most?
Frederick Lau fans show strongest brand affinity for Loincloth (16.88×), Kuopio (36.82×), and Progressive rock (3.82×) over the country average.
Where do Frederick Lau fans live in Germany?
Frederick Lau fans in Germany are most concentrated in Nordrhein-Westfalen (reach 195,702), Bayern (reach 116,590), and Baden-Württemberg (reach 96,619). These three regions account for the largest share of the active audience.
What other brands do Frederick Lau fans also like?
Beyond Frederick Lau itself, the audience over-indexes on Kuopio (36.82×), Progressive rock (3.82×), Il commissario Montalbano (51.5×), and Dog breed (1.96×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Frederick Lau. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.