Massiv Audience in Germany
A data profile of the people who buy, follow and care about Massiv in Germany — modelled from more than twelve digital signal sources. Massiv has an estimated audience of 246,981 people in Germany.
The average Massiv fan in Germany is 35.2 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Emilio Sakraya, 4 Blocks, Frederick Lau, with strongest over-indexing on Emilio Sakraya (35.63× the country average).
Demographically, the Massiv audience skews more male with an average age of 35.2, and over-indexes on personality traits such as Luxury Orientation, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Massiv fan in Germany is more male, around 35.2 years old, with strong Luxury Orientation tendencies and a notable affinity for Emilio Sakraya.
At a glance
The key figures that characterise the Massiv profile in Germany.
Search interest · 12-month trend
Demographics of Massiv fans
42.3% are female, 57.7% are male, average age 35.2.
Gender split
| Metric | Value |
|---|---|
| Female | 42.3% |
| Male | 57.7% |
| Average age | 35.2 |
| Estimated audience size | 246,981 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 25% | |
| 30-39 | 19% | |
| 40-49 | 19% | |
| 50+ | 10% |
Worldwide distribution
of the worldwide Massiv audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 60.7% |
| China | 7.2% |
| Japan | 4.3% |
Geography
Where the Massiv audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~20K | 1.98× | |
| 02 | Bremen | ~3K | 1.21× | |
| 03 | Nordrhein-Westfalen | ~70K | 1.19× | |
| 04 | Hamburg | ~7K | 1.17× | |
| 05 | Hessen | ~20K | 1.07× | |
| 06 | Rheinland-Pfalz | ~10K | 1.06× | |
| 07 | Brandenburg | ~9K | 1.02× | |
| 08 | Niedersachsen | ~30K | 0.96× | |
| 09 | Saarland | ~3K | 0.93× | |
| 10 | Bayern | ~40K | 0.88× | |
| 11 | Schleswig-Holstein | ~8K | 0.87× | |
| 12 | Baden-Württemberg | ~30K | 0.84× | |
| 13 | Sachsen | ~10K | 0.77× | |
| 14 | Sachsen-Anhalt | ~5K | 0.75× | |
| 15 | Mecklenburg-Vorpommern | ~4K | 0.74× | |
| 16 | Thüringen | ~5K | 0.73× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Massiv audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Rap La Rue | Music & Radio | 52.74× | ||
| 02 | Eno | Music & Radio | 52.47× | ||
| 03 | Gringo | Music & Radio | 38.44× | ||
| 04 | 4 Blocks | Movies & TV | 37.59× | ||
| 05 | Mero | Music & Radio | 36.26× | ||
| 06 | Emilio Sakraya | Movies & TV | 35.63× | ||
| 07 | Kida Ramadan | Movies & TV | 30.46× | ||
| 08 | Frederick Lau | Movies & TV | 28.61× | ||
| 09 | Nimo | Music & Radio | 27.58× | ||
| 10 | Eko Fresh | Music & Radio | 15.05× | ||
| 11 | German hip hop | Music & Radio | 9.51× | ||
| 12 | Finch | Music & Radio | 8.55× | ||
| 13 | Gangsta rap | Music & Radio | 7.87× | ||
| 14 | Ikkimel | Music & Radio | 6.71× | ||
| 15 | Pietro Lombardi | Movies & TV | 5.85× | ||
| 16 | Sarah Lombardi | Music & Radio | 5.25× | ||
| 17 | Borussia Dortmund | Sports | 1.89× | ||
| 18 | UEFA Champions League | Sports | 1.63× | ||
| 19 | FC Bayern Munich | Sports | 1.54× | ||
| 20 | Bild | News | 1.54× |
Personality of the Massiv audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 1.18× | |
| Early Adopter Mentality | POWER | 1.10× | |
| Patriotism | CONSERVATISM | 1.10× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.82× | |
| Creativity | OPEN | 0.86× | |
| Pet Ownership | JOY | 0.87× |
Frequently asked questions
How many fans does Massiv have in Germany?
Massiv has an estimated audience of 246,981 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Massiv fans?
42.3% of Massiv fans are female, 57.7% are male, with an average age of 35.2 years.
Which brands do Massiv fans like most?
Massiv fans show strongest brand affinity for Emilio Sakraya (35.63×), 4 Blocks (37.59×), and Frederick Lau (28.61×) over the country average.
Where do Massiv fans live in Germany?
Massiv fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~40K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.
What other brands do Massiv fans also like?
Beyond Massiv itself, the audience over-indexes on 4 Blocks (37.59×), Frederick Lau (28.61×), Mero (36.26×), and Finch (8.55×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
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See Massiv audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Massiv. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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