Nimo Audience in Germany
A data profile of the people who buy, follow and care about Nimo in Germany — modelled from more than twelve digital signal sources. Nimo has an estimated audience of 277,053 people in Germany.
The average Nimo fan in Germany is 27.8 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.
Top brand affinities include Haftbefehl, KAYEF, Finch, with strongest over-indexing on Haftbefehl (21.11× the country average).
Demographically, the Nimo audience skews balanced with an average age of 27.8, and over-indexes on personality traits such as Early Adopter Mentality, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Nimo fan in Germany is balanced, around 27.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Haftbefehl.
At a glance
The key figures that characterise the Nimo profile in Germany.
Search interest · 12-month trend
Demographics of Nimo fans
54.9% are female, 45.1% are male, average age 27.8.
Gender split
| Metric | Value |
|---|---|
| Female | 54.9% |
| Male | 45.1% |
| Average age | 27.8 |
| Estimated audience size | 277,053 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 56% | |
| 20-29 | 20% | |
| 30-39 | 11% | |
| 40-49 | 9% | |
| 50+ | 5% |
Worldwide distribution
of the worldwide Nimo audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 38.0% |
| Japan | 12.8% |
| United States | 11.2% |
Geography
Where the Nimo audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Baden-Württemberg | ~60K | 1.65× | |
| 02 | Hessen | ~30K | 1.50× | |
| 03 | Nordrhein-Westfalen | ~80K | 1.33× | |
| 04 | Hamburg | ~8K | 1.23× | |
| 05 | Bremen | ~3K | 1.23× | |
| 06 | Bayern | ~50K | 1.10× | |
| 07 | Rheinland-Pfalz | ~10K | 1.08× | |
| 08 | Berlin | ~10K | 1.08× | |
| 09 | Niedersachsen | ~30K | 1.00× | |
| 10 | Schleswig-Holstein | ~9K | 0.96× | |
| 11 | Saarland | ~3K | 0.95× | |
| 12 | Brandenburg | ~6K | 0.70× | |
| 13 | Sachsen | ~9K | 0.68× | |
| 14 | Sachsen-Anhalt | ~5K | 0.68× | |
| 15 | Thüringen | ~5K | 0.68× | |
| 16 | Mecklenburg-Vorpommern | ~3K | 0.67× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Nimo audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | KAYEF | Music & Radio | 121.40× | ||
| 02 | Julia Meladin | Internet & Social Media | 44.09× | ||
| 03 | Lune | Music & Radio | 35.93× | ||
| 04 | Massiv | Music & Radio | 27.58× | ||
| 05 | Haftbefehl | Music & Radio | 21.11× | ||
| 06 | SSIO | Music & Radio | 15.43× | ||
| 07 | Pitbull (rapper) | Music & Radio | 9.22× | ||
| 08 | Nizi19 | Music & Radio | 8.99× | ||
| 09 | German hip hop | Music & Radio | 8.01× | ||
| 10 | Finch | Music & Radio | 7.86× | ||
| 11 | Shirin David | Beauty & Wellness | 6.16× | ||
| 12 | Ikkimel | Music & Radio | 6.15× | ||
| 13 | Bushido | Music & Radio | 5.89× | ||
| 14 | Sarah Lombardi | Music & Radio | 5.30× | ||
| 15 | Nina Chuba | Music & Radio | 4.27× | ||
| 16 | Deutschrap | Music & Radio | 2.90× | ||
| 17 | Tipico | Games | 2.55× | ||
| 18 | Lieferando.de | Food & Beverages | 1.89× | ||
| 19 | Luxury goods | Fashion & Accessoires | 1.73× | ||
| 20 | SV Werder Bremen | Sports | 1.67× |
Personality of the Nimo audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.30× | |
| Individualism | JOY | 1.26× | |
| Risk Appetite | THRILL | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.76× | |
| DIY Mentality | THRILL | 0.77× | |
| Pet Ownership | JOY | 0.85× |
Frequently asked questions
How many fans does Nimo have in Germany?
Nimo has an estimated audience of 277,053 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Nimo fans?
54.9% of Nimo fans are female, 45.1% are male, with an average age of 27.8 years.
Which brands do Nimo fans like most?
Nimo fans show strongest brand affinity for Haftbefehl (21.11×), KAYEF (121.4×), and Finch (7.86×) over the country average.
Where do Nimo fans live in Germany?
Nimo fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Baden-Württemberg (reach ~60K), and Bayern (reach ~50K). These three regions account for the largest share of the active audience.
What other brands do Nimo fans also like?
Beyond Nimo itself, the audience over-indexes on KAYEF (121.4×), Finch (7.86×), SSIO (15.43×), and Massiv (27.58×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
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See Nimo audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Nimo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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