Nimo Audience in Germany
Nimo has an estimated audience of 244,233 people in Germany. 47.9% are female, 52.1% are male, average age 28.5. Top brand affinities: Haftbefehl, Ufo361, SSIO, JACK & JONES, KAYEF.
Top brand affinities include Haftbefehl, Ufo361, SSIO, with strongest over-indexing on Haftbefehl (14.53× the country average). Demographically, the Nimo audience skews balanced with an average age of 28.5, and over-indexes on personality traits such as Early Adopter Mentality, Sustainability.
Category: Music & Radio · Type: Person · Subtype: Singer
Demographics of Nimo fans
| Metric | Value |
|---|---|
| Female | 47.9% |
| Male | 52.1% |
| Average age | 28.5 |
| Estimated audience size | 244,233 |
Audience persona
The typical Nimo fan in Germany is balanced, around 28.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Haftbefehl.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Haftbefehl | 14.53× | Music & Radio |
| Ufo361 | 29.89× | Music & Radio |
| SSIO | 14.58× | Music & Radio |
| JACK & JONES | 21.1× | Fashion & Accessoires |
| KAYEF | 72.16× | Music & Radio |
| Drop shipping | 2.86× | Shopping |
| Shirin David | 5.9× | Beauty & Wellness |
| FIFA World Cup | 1.83× | Sports |
| Bundesliga | 1.59× | Sports |
| UEFA Champions League | 1.68× | Sports |
| Bushido | 5.75× | Music & Radio |
| German hip hop | 8.2× | Music & Radio |
| SV Werder Bremen | 1.76× | Sports |
| Spotify | 1.58× | Internet & Social Media |
| Lieferando.de | 1.75× | Food & Beverages |
| House music | 2.03× | Music & Radio |
| Nike | 2.11× | Fashion & Accessoires |
| Rossmann | 1.72× | Shopping |
| Primark | 1.99× | Shopping |
| Esther Graf | 12.23× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.31 |
| Sustainability | BALANCE | 1.26 |
| Individualism | JOY | 1.25 |
| Price Sensitivity | PREMIUM | 1.15 |
| Luxury Orientation | PREMIUM | 1.14 |
| Sports Activity | POWER | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 36.9% |
| Japan | 12.7% |
| United States | 11.9% |
See Nimo audiences in other countries
More Singer audiences in Germany
- Freddy Quinn (3,601,634)
- Vincent Gross (1,716,189)
- Max Raabe (652,420)
- Willi Herren (373,811)
- LaFee (289,619)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Nimo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.