Nimo Audience in Germany
Nimo has an estimated audience of 244,233 people in Germany. 47.9% are female, 52.1% are male, average age 28.5. Top brand affinities: Progressive rock, Universidad EAN, Combat sport, Home construction, Home Office.
Top brand affinities include Progressive rock, Universidad EAN, Combat sport, with strongest over-indexing on Progressive rock (4.21× the country average). Demographically, the Nimo audience skews balanced with an average age of 28.5, and over-indexes on personality traits such as Early Adopter Mentality, Sustainability.
Category: Music & Radio · Type: Person · Subtype: Singer
Demographics of Nimo fans
| Metric | Value |
|---|---|
| Female | 47.9% |
| Male | 52.1% |
| Average age | 28.5 |
| Estimated audience size | 244,233 |
Audience persona
The typical Nimo fan in Germany is balanced, around 28.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Progressive rock.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 4.21× | Music & Radio |
| Universidad EAN | 72.16× | Business & Career |
| Combat sport | 2.53× | Sports |
| Home construction | 1.51× | Home & Garden |
| Home Office | 1.66× | Business & Career |
| N'Golo Kanté | 7.48× | Sports |
| Mohamed Salah | 4.65× | Sports |
| Racing | 1.95× | Cars & Mobility |
| Hard Knocks | 29.89× | Movies & TV |
| Time (magazine) | 1.87× | News |
| Annie Hall | 9.73× | Movies & TV |
| Buddy – The Buddy Holly Story | 4.13× | Music & Radio |
| Japanese domestic market | 4.01× | Politics & Society |
| Assassin's Creed II | 4.97× | Games |
| Stamp collecting | 4.19× | Home & Garden |
| Handmade Gifts | 1.64× | Kids & Family |
| 3D printing | 1.72× | Technology & Electronics |
| Commercial mortgage | 1.55× | Business & Career |
| Staycation | 2.82× | Home & Garden |
| Fantasy Earth: Zero | 4.45× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.31 |
| Sustainability | BALANCE | 1.26 |
| Individualism | JOY | 1.25 |
| Price Sensitivity | PREMIUM | 1.15 |
| Luxury Orientation | PREMIUM | 1.14 |
| Sports Activity | POWER | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 36.9% |
| Japan | 12.7% |
| United States | 11.9% |
See Nimo audiences in other countries
More Singer audiences in Germany
- Freddy Quinn (3,419,841)
- Vincent Gross (1,716,189)
- Max Raabe (652,420)
- Willi Herren (373,811)
- LaFee (289,619)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Nimo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.