Max Raabe Audience in Germany
Max Raabe has an estimated audience of 652,420 people in Germany. 62.7% are female, 37.3% are male, average age 42.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Dog breed, N'Golo Kanté, Home Office, Granola, myDealZ.
The average Max Raabe fan in Germany is 42.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Dog breed, N'Golo Kanté, Home Office, with strongest over-indexing on Dog breed (1.69× the country average). Demographically, the Max Raabe audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Community Orientation, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Singer
Demographics of Max Raabe fans
| Metric | Value |
|---|---|
| Female | 62.7% |
| Male | 37.3% |
| Average age | 42.1 |
| Estimated audience size | 652,420 |
Audience persona
The typical Max Raabe fan in Germany is more female, around 42.1 years old, with strong Community Orientation tendencies and a notable affinity for Dog breed.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 114,945 | 0.81× |
| Bayern | 73,795 | 0.7× |
| Baden-Württemberg | 69,826 | 0.78× |
| Niedersachsen | 65,025 | 1.03× |
| Sachsen | 47,314 | 1.48× |
| Hessen | 34,798 | 0.7× |
| Berlin | 33,878 | 1.16× |
| Brandenburg | 26,299 | 1.3× |
| Schleswig-Holstein | 24,630 | 1.05× |
| Thüringen | 22,281 | 1.34× |
| Rheinland-Pfalz | 21,557 | 0.66× |
| Sachsen-Anhalt | 20,966 | 1.24× |
| Hamburg | 14,664 | 0.99× |
| Mecklenburg-Vorpommern | 14,455 | 1.16× |
| Saarland | 6,022 | 0.75× |
| Bremen | 4,703 | 0.84× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dog breed | 1.69× | Pets & Animals |
| N'Golo Kanté | 8.64× | Sports |
| Home Office | 1.68× | Business & Career |
| Granola | 13.12× | Food & Beverages |
| myDealZ | 3.93× | Shopping |
| Progressive rock | 1.88× | Music & Radio |
| Stradivarius | 1.77× | Shopping |
| Oliver Kahn | 3.84× | Sports |
| Holíč | 17.91× | Travel & Leisure |
| Hard Knocks | 26.86× | Movies & TV |
| Magazine (band) | 4.49× | Music & Radio |
| 3D printing | 1.88× | Technology & Electronics |
| Time (magazine) | 1.75× | News |
| Škoda Kodiaq | 1.69× | Cars & Mobility |
| Jack White | 1.51× | Movies & TV |
| Huizen | 4.21× | Travel & Leisure |
| Information sensitivity | 3.62× | Technology & Electronics |
| Haaretz הארץ | 4.18× | News |
| Home Delivery | 1.69× | Food & Beverages |
| Ayrton Senna | 2.99× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.2 |
| Healthy Lifestyle | BALANCE | 1.13 |
| Early Adopter Mentality | POWER | 1.13 |
| LGBTQ+ Identity | OPEN | 1.08 |
| DIY Mentality | THRILL | 1.03 |
| Mindfulness | BALANCE | 1 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 86.1% |
| Austria | 3.8% |
| Switzerland | 2.4% |
See Max Raabe audiences in other countries
More Singer audiences in Germany
- Freddy Quinn (3,419,841)
- Vincent Gross (1,716,189)
- Willi Herren (373,811)
- LaFee (289,619)
- Nimo (244,234)
Frequently asked questions
How many fans does Max Raabe have in Germany?
Max Raabe has an estimated audience of 652,420 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Max Raabe fans?
62.7% of Max Raabe fans are female, 37.3% are male, with an average age of 42.1 years.
Which brands do Max Raabe fans like most?
Max Raabe fans show strongest brand affinity for Dog breed (1.69×), N'Golo Kanté (8.64×), and Home Office (1.68×) over the country average.
Where do Max Raabe fans live in Germany?
Max Raabe fans in Germany are most concentrated in Nordrhein-Westfalen (reach 114,945), Bayern (reach 73,795), and Baden-Württemberg (reach 69,826). These three regions account for the largest share of the active audience.
What other brands do Max Raabe fans also like?
Beyond Max Raabe itself, the audience over-indexes on N'Golo Kanté (8.64×), Home Office (1.68×), Granola (13.12×), and myDealZ (3.93×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Max Raabe. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.