Samy Deluxe Audience in Germany
Samy Deluxe has an estimated audience of 236,267 people in Germany. 31.3% are female, 68.7% are male, average age 29.1. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Finch, SSIO, Beginner (band), Max Raabe, Peter Fox (musician).
The average Samy Deluxe fan in Germany is 29.1 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Finch, SSIO, Beginner (band), with strongest over-indexing on Finch (16.18× the country average). Demographically, the Samy Deluxe audience skews more male with an average age of 29.1, and over-indexes on personality traits such as Early Adopter Mentality, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Hip hop
Demographics of Samy Deluxe fans
| Metric | Value |
|---|---|
| Female | 31.3% |
| Male | 68.7% |
| Average age | 29.1 |
| Estimated audience size | 236,267 |
Audience persona
The typical Samy Deluxe fan in Germany is more male, around 29.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Finch.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 55,724 | 1.08× |
| Baden-Württemberg | 33,957 | 1.05× |
| Bayern | 32,989 | 0.87× |
| Niedersachsen | 25,049 | 1.09× |
| Hessen | 17,605 | 0.98× |
| Berlin | 12,059 | 1.14× |
| Schleswig-Holstein | 11,050 | 1.3× |
| Sachsen | 10,674 | 0.92× |
| Hamburg | 10,475 | 1.96× |
| Brandenburg | 5,537 | 0.76× |
| Rheinland-Pfalz | 5,530 | 0.47× |
| Thüringen | 4,918 | 0.82× |
| Sachsen-Anhalt | 4,136 | 0.68× |
| Mecklenburg-Vorpommern | 3,410 | 0.76× |
| Bremen | 2,785 | 1.38× |
| Saarland | 2,187 | 0.75× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Finch | 16.18× | Music & Radio |
| SSIO | 29.64× | Music & Radio |
| Beginner (band) | 43.6× | Music & Radio |
| Max Raabe | 23.56× | Music & Radio |
| Peter Fox (musician) | 26.01× | Music & Radio |
| Deichkind | 26.66× | Music & Radio |
| Ikkimel | 8.91× | Music & Radio |
| Azet | 24.69× | Music & Radio |
| Eko Fresh | 21.2× | Music & Radio |
| Splash Festival | 24.48× | Music & Radio |
| Jan Delay | 13.62× | Music & Radio |
| Shirin David | 7.94× | Beauty & Wellness |
| Borussia Dortmund | 1.79× | Sports |
| Apache 207 | 9.45× | Music & Radio |
| Azad (rapper) | 28.65× | Music & Radio |
| Kontra K | 10.73× | Music & Radio |
| Cro (rapper) | 5.86× | Music & Radio |
| KC Rebell | 21× | Music & Radio |
| Fettes Brot | 20.47× | Music & Radio |
| FC Bayern Munich | 1.7× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.41 |
| Social Media Usage | JOY | 1.06 |
| Patriotism | CONSERVATISM | 1.06 |
| Sustainability | BALANCE | 1.04 |
| Extroversion | THRILL | 1.03 |
| Urban Lifestyle | OPEN | 1 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 80.7% |
| Switzerland | 5.2% |
| Austria | 3.5% |
See Samy Deluxe audiences in other countries
More Hip hop audiences in Germany
- Finch (6,928,145)
- Nina Chuba (3,981,908)
- Haftbefehl (3,635,757)
- Ikkimel (2,465,472)
- Bad Bunny (2,399,085)
Frequently asked questions
How many fans does Samy Deluxe have in Germany?
Samy Deluxe has an estimated audience of 236,267 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Samy Deluxe fans?
31.3% of Samy Deluxe fans are female, 68.7% are male, with an average age of 29.1 years.
Which brands do Samy Deluxe fans like most?
Samy Deluxe fans show strongest brand affinity for Finch (16.18×), SSIO (29.64×), and Beginner (band) (43.6×) over the country average.
Where do Samy Deluxe fans live in Germany?
Samy Deluxe fans in Germany are most concentrated in Nordrhein-Westfalen (reach 55,724), Baden-Württemberg (reach 33,957), and Bayern (reach 32,989). These three regions account for the largest share of the active audience.
What other brands do Samy Deluxe fans also like?
Beyond Samy Deluxe itself, the audience over-indexes on SSIO (29.64×), Beginner (band) (43.6×), Max Raabe (23.56×), and Peter Fox (musician) (26.01×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Samy Deluxe. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.