Rascasse Audience Intelligence

Samy Deluxe Audience in Germany

A data profile of the people who buy, follow and care about Samy Deluxe in Germany — modelled from more than twelve digital signal sources. Samy Deluxe has an estimated audience of 232,772 people in Germany.

#128among Hip hop in Germany#4587among Person in Germany#2700in Music & Radio

The average Samy Deluxe fan in Germany is 29.1 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top brand affinities include Finch, SSIO, Beginner (band), with strongest over-indexing on Finch (16.18× the country average).

Demographically, the Samy Deluxe audience skews more male with an average age of 29.1, and over-indexes on personality traits such as Early Adopter Mentality, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Samy Deluxe fan in Germany is more male, around 29.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Finch.

Category: Music & Radio · Type: Person · Subtype: Hip hop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Samy Deluxe profile in Germany.

Audience size
233K
in Germany
Gender
31.3%♀
68.7% male
Age
29.1
average years
Country rank
#20617
Person in Germany
Fig. 01

Search interest · 12-month trend

-14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Samy Deluxe fans

31.3% are female, 68.7% are male, average age 29.1.

Fig. 02

Gender split

31.3%
Female
68.7%
Male
Demographic split for Samy Deluxe audience in Germany
MetricValue
Female31.3%
Male68.7%
Average age29.1
Estimated audience size232,772
Fig. 03

Age distribution

Ø 29.1
average years
Age distribution of the Samy Deluxe audience in Germany
Age bracketShare%
16-1943%
20-2928%
30-3918%
40-498%
50+3%
Fig. 04

Worldwide distribution

79.8%

of the worldwide Samy Deluxe audience comes from Germany.

Worldwide audience distribution share by country for Samy Deluxe
CountryShare
Germany79.8%
Switzerland5.2%
Austria4.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Samy Deluxe audience in Germany is strongest.

Fig. 05

Top regions by affinity

Samy Deluxe fans by region: top regions in Germany
#RegionReachAffinity×
01Hamburg~10K2.01×
02Schleswig-Holstein~10K1.30×
03Bremen~3K1.25×
04Berlin~10K1.08×
05Nordrhein-Westfalen~60K1.07×
06Niedersachsen~20K1.07×
07Baden-Württemberg~30K1.03×
08Hessen~20K0.95×
09Sachsen~10K0.94×
10Bayern~30K0.85×
11Saarland~2K0.84×
12Thüringen~5K0.83×
13Mecklenburg-Vorpommern~4K0.78×
14Brandenburg~6K0.76×
15Sachsen-Anhalt~4K0.72×
16Rheinland-Pfalz~8K0.70×
Fig. 06

Affinity by region

Affinity by region — Samy Deluxe, Germany
0.70×1.00×2.01×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Samy Deluxe audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Samy Deluxe audience
#·InterestCategoryAffinity×
01Beginner (band)Music & Radio43.60×
02SSIOMusic & Radio29.64×
03Azad (rapper)Music & Radio28.65×
04DeichkindMusic & Radio26.66×
05Peter Fox (musician)Music & Radio26.01×
06AzetMusic & Radio24.69×
07Splash FestivalMusic & Radio24.48×
08Max RaabeMusic & Radio23.56×
09Eko FreshMusic & Radio21.20×
10KC RebellMusic & Radio21.00×
11FinchMusic & Radio16.18×
12Jan DelayMusic & Radio13.62×
13Kontra KMusic & Radio10.73×
14Apache 207Music & Radio9.45×
15IkkimelMusic & Radio8.91×
16Shirin DavidBeauty & Wellness7.94×
17Cro (rapper)Music & Radio5.86×
18Julia BeautxInternet & Social Media5.83×
19Borussia DortmundSports1.79×
20FC Bayern MunichSports1.70×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Samy Deluxe audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Samy Deluxe audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.32×
Luxury OrientationPREMIUM1.15×
Urban LifestyleOPEN1.02×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Samy Deluxe audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.52×
TravellingTHRILL0.60×
Need for SecurityCONSERVATISM0.62×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Samy Deluxe have in Germany?

Samy Deluxe has an estimated audience of 232,772 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of Samy Deluxe fans?

31.3% of Samy Deluxe fans are female, 68.7% are male, with an average age of 29.1 years.

03

Which brands do Samy Deluxe fans like most?

Samy Deluxe fans show strongest brand affinity for Finch (16.18×), SSIO (29.64×), and Beginner (band) (43.6×) over the country average.

04

Where do Samy Deluxe fans live in Germany?

Samy Deluxe fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Baden-Württemberg (reach ~30K), and Bayern (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Samy Deluxe fans also like?

Beyond Samy Deluxe itself, the audience over-indexes on SSIO (29.64×), Beginner (band) (43.6×), Max Raabe (23.56×), and Peter Fox (musician) (26.01×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Hip hop audiences in Germany

See Samy Deluxe audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Samy Deluxe. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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