Willi Herren Audience in Germany
Willi Herren has an estimated audience of 373,811 people in Germany. 49.5% are female, 50.5% are male, average age 35.3. Top brand affinities: Ballermann 6, Bernhard Brink, Helene Fischer, Borussia Dortmund, Dailymotion.
Top brand affinities include Ballermann 6, Bernhard Brink, Helene Fischer, with strongest over-indexing on Ballermann 6 (27.55× the country average). Demographically, the Willi Herren audience skews balanced with an average age of 35.3, and over-indexes on personality traits such as Sustainability, Price Sensitivity.
Category: Music & Radio · Type: Person · Subtype: Singer
Demographics of Willi Herren fans
| Metric | Value |
|---|---|
| Female | 49.5% |
| Male | 50.5% |
| Average age | 35.3 |
| Estimated audience size | 373,811 |
Audience persona
The typical Willi Herren fan in Germany is balanced, around 35.3 years old, with strong Sustainability tendencies and a notable affinity for Ballermann 6.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ballermann 6 | 27.55× | Movies & TV |
| Bernhard Brink | 13.3× | Music & Radio |
| Helene Fischer | 3.49× | Music & Radio |
| Borussia Dortmund | 1.78× | Sports |
| Dailymotion | 8.09× | Movies & TV |
| Andy Borg | 5.76× | Music & Radio |
| FC Bayern Munich | 2.16× | Sports |
| Austin Powers (film series) | 15.33× | Movies & TV |
| 2. Bundesliga | 2.94× | Sports |
| Transfermarkt | 2.97× | Sports |
| Schlager music | 3.24× | Music & Radio |
| Let's Dance (German TV series) | 3.27× | Movies & TV |
| ZDF-Fernsehgarten | 6.83× | Movies & TV |
| Beatrice Egli | 4.51× | Music & Radio |
| 3. Liga | 4.15× | Sports |
| Florian Silbereisen | 3.53× | Music & Radio |
| Semino Rossi | 5.79× | Music & Radio |
| Bundesliga | 1.85× | Sports |
| Sportschau | 2.37× | Sports |
| Majorca | 4.78× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.2 |
| Price Sensitivity | PREMIUM | 1.18 |
| Sports Activity | POWER | 1.17 |
| DIY Mentality | THRILL | 1.13 |
| Quality Awareness | PREMIUM | 1.06 |
| LGBTQ+ Identity | OPEN | 1.04 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 89.0% |
| Austria | 6.1% |
| Switzerland | 3.1% |
See Willi Herren audiences in other countries
More Singer audiences in Germany
- Freddy Quinn (3,601,634)
- Vincent Gross (1,716,189)
- Max Raabe (652,420)
- LaFee (289,619)
- Nimo (244,234)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Willi Herren. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.