Willi Herren Audience in Germany
Willi Herren has an estimated audience of 373,811 people in Germany. 49.5% are female, 50.5% are male, average age 35.3. Top brand affinities: Home construction, Home Office, Progressive rock, Rossmann, Time (magazine).
Top brand affinities include Home construction, Home Office, Progressive rock, with strongest over-indexing on Home construction (2.08× the country average). Demographically, the Willi Herren audience skews balanced with an average age of 35.3, and over-indexes on personality traits such as Sustainability, Price Sensitivity.
Category: Music & Radio · Type: Person · Subtype: Singer
Demographics of Willi Herren fans
| Metric | Value |
|---|---|
| Female | 49.5% |
| Male | 50.5% |
| Average age | 35.3 |
| Estimated audience size | 373,811 |
Audience persona
The typical Willi Herren fan in Germany is balanced, around 35.3 years old, with strong Sustainability tendencies and a notable affinity for Home construction.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Home construction | 2.08× | Home & Garden |
| Home Office | 2.58× | Business & Career |
| Progressive rock | 3.19× | Music & Radio |
| Rossmann | 1.51× | Shopping |
| Time (magazine) | 3.53× | News |
| Islamism | 7.17× | Politics & Society |
| Matala, Crete | 12.32× | Travel & Leisure |
| VfL Wolfsburg | 1.58× | Sports |
| Snow White (Fables) | 1.72× | Literature |
| Buddy – The Buddy Holly Story | 3.59× | Music & Radio |
| Google Analytics | 1.75× | Internet & Social Media |
| Private Jets | 4.4× | Cars & Mobility |
| Carrie (novel) | 3.56× | Literature |
| Alaska | 2.19× | Travel & Leisure |
| Mohamed Salah | 2.27× | Sports |
| Klis | 15.33× | Travel & Leisure |
| Theocracy | 5.94× | Music & Radio |
| Graham Greene | 2.59× | Literature |
| Loincloth | 1.62× | Fashion & Accessoires |
| Hebe | 2.53× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.2 |
| Price Sensitivity | PREMIUM | 1.18 |
| Sports Activity | POWER | 1.17 |
| DIY Mentality | THRILL | 1.13 |
| Quality Awareness | PREMIUM | 1.06 |
| LGBTQ+ Identity | OPEN | 1.04 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 89.0% |
| Austria | 6.1% |
| Switzerland | 3.1% |
See Willi Herren audiences in other countries
More Singer audiences in Germany
- Freddy Quinn (3,419,841)
- Vincent Gross (1,716,189)
- Max Raabe (652,420)
- LaFee (289,619)
- Nimo (244,234)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Willi Herren. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.