Rascasse Audience Intelligence

Willi Herren Audience in Germany

A data profile of the people who buy, follow and care about Willi Herren in Germany — modelled from more than twelve digital signal sources. Willi Herren has an estimated audience of 410,724 people in Germany.

#4among Singer in Germany#2734among Person in Germany#1622in Music & Radio

The average Willi Herren fan in Germany is 36.5 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Ballermann 6, ZDF-Fernsehgarten, Ballermann Radio, with strongest over-indexing on Ballermann 6 (30.08× the country average).

Demographically, the Willi Herren audience skews more female with an average age of 36.5, and over-indexes on personality traits such as Price Sensitivity, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Willi Herren fan in Germany is more female, around 36.5 years old, with strong Price Sensitivity tendencies and a notable affinity for Ballermann 6.

Category: Music & Radio · Type: Person · Subtype: Singer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Willi Herren profile in Germany.

Audience size
411K
in Germany
Gender
55.3%♀
44.7% male
Age
36.5
average years
Country rank
#13724
Person in Germany
Fig. 01

Search interest · 12-month trend

-91%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Willi Herren fans

55.3% are female, 44.7% are male, average age 36.5.

Fig. 02

Gender split

55.3%
Female
44.7%
Male
Demographic split for Willi Herren audience in Germany
MetricValue
Female55.3%
Male44.7%
Average age36.5
Estimated audience size410,724
Fig. 03

Age distribution

Ø 36.5
average years
Age distribution of the Willi Herren audience in Germany
Age bracketShare%
16-1925%
20-2921%
30-3921%
40-4921%
50+13%
Fig. 04

Worldwide distribution

89.3%

of the worldwide Willi Herren audience comes from Germany.

Worldwide audience distribution share by country for Willi Herren
CountryShare
Germany89.3%
Austria6.0%
Switzerland2.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Willi Herren audience in Germany is strongest.

Fig. 05

Top regions by affinity

Willi Herren fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~100K1.25×
02Sachsen-Anhalt~10K1.17×
03Mecklenburg-Vorpommern~9K1.15×
04Brandenburg~10K1.12×
05Niedersachsen~40K1.07×
06Schleswig-Holstein~20K1.07×
07Rheinland-Pfalz~20K1.06×
08Thüringen~10K1.05×
09Sachsen~20K1.03×
10Saarland~5K0.99×
11Bremen~3K0.91×
12Hamburg~8K0.88×
13Bayern~50K0.82×
14Hessen~20K0.82×
15Berlin~10K0.82×
16Baden-Württemberg~40K0.79×
Fig. 06

Affinity by region

Affinity by region — Willi Herren, Germany
0.79×1.00×1.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Willi Herren audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Willi Herren audience
#·InterestCategoryAffinity×
01Ballermann 6Movies & TV30.08×
02Ballermann RadioMusic & Radio20.52×
03Anheuser-Busch InBevFood & Beverages11.34×
04FestoolHome & Garden10.86×
05ZDF-FernsehgartenMovies & TV8.17×
06Bernhard BrinkMusic & Radio7.77×
07Solar cellHome & Garden6.55×
08Andy BorgMusic & Radio6.18×
09MajorcaTravel & Leisure5.11×
10Photovoltaic systemHome & Garden4.61×
11Beatrice EgliMusic & Radio4.58×
12TransfermarktSports3.47×
13Helene FischerMusic & Radio3.11×
14Florian SilbereisenMusic & Radio3.00×
15Schlager musicMusic & Radio2.71×
16SportschauSports2.22×
172. BundesligaSports2.17×
18SV Werder BremenSports2.10×
19FC Bayern MunichSports1.80×
20Borussia DortmundSports1.76×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Willi Herren audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Willi Herren audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.21×
Quality AwarenessPREMIUM1.21×
Need for SecurityCONSERVATISM1.17×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Willi Herren audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.72×
Luxury OrientationPREMIUM0.79×
CreativityOPEN0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Willi Herren have in Germany?

Willi Herren has an estimated audience of 410,724 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Willi Herren fans?

55.3% of Willi Herren fans are female, 44.7% are male, with an average age of 36.5 years.

03

Which brands do Willi Herren fans like most?

Willi Herren fans show strongest brand affinity for Ballermann 6 (30.08×), ZDF-Fernsehgarten (8.17×), and Ballermann Radio (20.52×) over the country average.

04

Where do Willi Herren fans live in Germany?

Willi Herren fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Willi Herren fans also like?

Beyond Willi Herren itself, the audience over-indexes on ZDF-Fernsehgarten (8.17×), Ballermann Radio (20.52×), Transfermarkt (3.47×), and Solar cell (6.55×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Singer audiences in Germany

See Willi Herren audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Willi Herren. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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