A data profile of the people who buy, follow and care about LaFee in Germany — modelled from more than twelve digital signal sources. LaFee has an estimated audience of 339,055 people in Germany.
The average LaFee fan in Germany is 28.2 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Emily Osment, Avril Lavigne, Joe Jonas, with strongest over-indexing on Emily Osment (145.49× the country average).
Demographically, the LaFee audience skews more female with an average age of 28.2, and over-indexes on personality traits such as Price Sensitivity, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical LaFee fan in Germany is more female, around 28.2 years old, with strong Price Sensitivity tendencies and a notable affinity for Emily Osment.
The key figures that characterise the LaFee profile in Germany.
64.2% are female, 35.8% are male, average age 28.2.
| Metric | Value |
|---|---|
| Female | 64.2% |
| Male | 35.8% |
| Average age | 28.2 |
| Estimated audience size | 339,055 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 54% | |
| 20-29 | 19% | |
| 30-39 | 12% | |
| 40-49 | 10% | |
| 50+ | 5% |
of the worldwide LaFee audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 82.7% |
| Austria | 8.0% |
| Switzerland | 2.7% |
Where the LaFee audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sachsen | ~20K | 1.35× | |
| 02 | Thüringen | ~10K | 1.23× | |
| 03 | Nordrhein-Westfalen | ~80K | 1.16× | |
| 04 | Hamburg | ~8K | 1.10× | |
| 05 | Niedersachsen | ~30K | 1.09× | |
| 06 | Sachsen-Anhalt | ~9K | 1.08× | |
| 07 | Mecklenburg-Vorpommern | ~7K | 1.06× | |
| 08 | Brandenburg | ~10K | 1.01× | |
| 09 | Schleswig-Holstein | ~10K | 0.98× | |
| 10 | Bremen | ~3K | 0.98× | |
| 11 | Baden-Württemberg | ~40K | 0.97× | |
| 12 | Bayern | ~50K | 0.94× | |
| 13 | Berlin | ~10K | 0.93× | |
| 14 | Saarland | ~4K | 0.93× | |
| 15 | Hessen | ~20K | 0.90× | |
| 16 | Rheinland-Pfalz | ~10K | 0.87× |
The strongest cross-interests of the LaFee audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Emily Osment | Movies & TV | 145.49× | ||
| 02 | Ashley Tisdale | Movies & TV | 56.48× | ||
| 03 | Joe Jonas | Music & Radio | 50.50× | ||
| 04 | Avril Lavigne | Music & Radio | 29.64× | ||
| 05 | Jenna Fischer | Movies & TV | 27.30× | ||
| 06 | Enya | Music & Radio | 20.00× | ||
| 07 | There Will Be Blood | Movies & TV | 19.71× | ||
| 08 | Esther Graf | Music & Radio | 19.19× | ||
| 09 | Yvonne Catterfeld | Music & Radio | 18.22× | ||
| 10 | Lily Allen | Music & Radio | 16.79× | ||
| 11 | Bruce Darnell | Movies & TV | 16.53× | ||
| 12 | DJ BoBo | Music & Radio | 12.83× | ||
| 13 | Hailee Steinfeld | Movies & TV | 12.67× | ||
| 14 | Nelly | Music & Radio | 12.17× | ||
| 15 | Jeanette Biedermann | Music & Radio | 9.82× | ||
| 16 | No Angels | Music & Radio | 9.63× | ||
| 17 | Rea Garvey | Music & Radio | 9.45× | ||
| 18 | Scooby-Doo | Movies & TV | 8.19× | ||
| 19 | Michael Patrick Kelly | Music & Radio | 7.83× | ||
| 20 | Sarah Connor | Music & Radio | 4.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.73× | |
| Extroversion | THRILL | 1.26× | |
| Spirituality | BALANCE | 1.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.75× | |
| Sports Activity | POWER | 0.77× | |
| Design Affinity | PREMIUM | 0.78× |
LaFee has an estimated audience of 339,055 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
64.2% of LaFee fans are female, 35.8% are male, with an average age of 28.2 years.
LaFee fans show strongest brand affinity for Emily Osment (145.49×), Avril Lavigne (29.64×), and Joe Jonas (50.5×) over the country average.
LaFee fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.
Beyond LaFee itself, the audience over-indexes on Avril Lavigne (29.64×), Joe Jonas (50.5×), Ashley Tisdale (56.48×), and Yvonne Catterfeld (18.22×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for LaFee. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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