LaFee Audience in Germany

LaFee logo

LaFee has an estimated audience of 289,619 people in Germany. 64.8% are female, 35.2% are male, average age 28.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Goop, Whataburger, Dog breed, Home Office, Rossmann.

The average LaFee fan in Germany is 28.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Goop, Whataburger, Dog breed, with strongest over-indexing on Goop (47.91× the country average). Demographically, the LaFee audience skews more female with an average age of 28.4, and over-indexes on personality traits such as Price Sensitivity, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Singer

Demographics of LaFee fans

Demographic split for LaFee audience in Germany
MetricValue
Female64.8%
Male35.2%
Average age28.4
Estimated audience size289,619

Audience persona

The typical LaFee fan in Germany is more female, around 28.4 years old, with strong Price Sensitivity tendencies and a notable affinity for Goop.

Top regions in Germany

Top regions ranked by reach for LaFee in Germany
RegionReachAffinity
Nordrhein-Westfalen73,0881.15×
Bayern45,0480.97×
Baden-Württemberg37,5510.95×
Niedersachsen30,8781.1×
Hessen19,9240.9×
Sachsen17,8671.26×
Rheinland-Pfalz12,5420.86×
Berlin12,1050.93×
Schleswig-Holstein10,1170.97×
Brandenburg8,3530.93×
Sachsen-Anhalt7,9411.06×
Thüringen7,7531.05×
Hamburg7,2781.11×
Mecklenburg-Vorpommern5,2910.96×
Saarland3,0220.85×
Bremen2,3320.94×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for LaFee audience
BrandAffinityCategory
Goop47.91×Internet & Social Media
Whataburger19.33×Food & Beverages
Dog breed2.58×Pets & Animals
Home Office3.13×Business & Career
Rossmann1.58×Shopping
Horb am Neckar15.16×Travel & Leisure
Progressive rock2.77×Music & Radio
Time (magazine)News
Michel Houellebecq15.65×Literature
Granola11.78×Food & Beverages
Klis28.98×Travel & Leisure
Stradivarius1.73×Shopping
Škoda Kodiaq1.77×Cars & Mobility
Fantasy Earth: Zero5.44×Games
Israel1.58×Travel & Leisure
Mohamed Salah2.97×Sports
Este, Veneto1.95×Travel & Leisure
Celtic mythology4.15×Arts & Culture
Henley shirt3.99×Fashion & Accessoires
Kings Cross, New South Wales10.03×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by LaFee audience
TraitClusterScore
Price SensitivityPREMIUM1.6
LGBTQ+ IdentityOPEN1.17
Pet OwnershipJOY1.17
ExtroversionTHRILL1.13
Community OrientationOPEN1.12
Healthy LifestyleBALANCE1.09

Worldwide distribution

Worldwide audience distribution share by country for LaFee
CountryShare
Germany84.9%
Austria6.5%
Switzerland2.4%

See LaFee audiences in other countries

More Singer audiences in Germany

Frequently asked questions

How many fans does LaFee have in Germany?

LaFee has an estimated audience of 289,619 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of LaFee fans?

64.8% of LaFee fans are female, 35.2% are male, with an average age of 28.4 years.

Which brands do LaFee fans like most?

LaFee fans show strongest brand affinity for Goop (47.91×), Whataburger (19.33×), and Dog breed (2.58×) over the country average.

Where do LaFee fans live in Germany?

LaFee fans in Germany are most concentrated in Nordrhein-Westfalen (reach 73,088), Bayern (reach 45,048), and Baden-Württemberg (reach 37,551). These three regions account for the largest share of the active audience.

What other brands do LaFee fans also like?

Beyond LaFee itself, the audience over-indexes on Whataburger (19.33×), Dog breed (2.58×), Home Office (3.13×), and Rossmann (1.58×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for LaFee. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.