Mero Audience in Germany
Mero has an estimated audience of 344,643 people in Germany. 41.1% are female, 58.9% are male, average age 26.7. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Progressive rock, Combat sport, Mohamed Salah, Universidad EAN, Hard Knocks.
The average Mero fan in Germany is 26.7 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Progressive rock, Combat sport, Mohamed Salah, with strongest over-indexing on Progressive rock (3.27× the country average). Demographically, the Mero audience skews more male with an average age of 26.7, and over-indexes on personality traits such as Price Sensitivity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Hip hop
Demographics of Mero fans
| Metric | Value |
|---|---|
| Female | 41.1% |
| Male | 58.9% |
| Average age | 26.7 |
| Estimated audience size | 344,643 |
Audience persona
The typical Mero fan in Germany is more male, around 26.7 years old, with strong Price Sensitivity tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 127,468 | 1.69× |
| Baden-Württemberg | 61,265 | 1.3× |
| Bayern | 56,358 | 1.02× |
| Hessen | 41,185 | 1.57× |
| Niedersachsen | 35,600 | 1.06× |
| Rheinland-Pfalz | 19,464 | 1.13× |
| Berlin | 18,839 | 1.22× |
| Schleswig-Holstein | 11,029 | 0.89× |
| Hamburg | 9,914 | 1.27× |
| Sachsen | 9,038 | 0.53× |
| Brandenburg | 6,515 | 0.61× |
| Sachsen-Anhalt | 4,341 | 0.49× |
| Bremen | 4,057 | 1.38× |
| Thüringen | 3,914 | 0.45× |
| Saarland | 3,907 | 0.92× |
| Mecklenburg-Vorpommern | 3,088 | 0.47× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 3.27× | Music & Radio |
| Combat sport | 2.65× | Sports |
| Mohamed Salah | 6.22× | Sports |
| Universidad EAN | 55.72× | Business & Career |
| Hard Knocks | 43.6× | Movies & TV |
| N'Golo Kanté | 8.37× | Sports |
| Home Office | 1.72× | Business & Career |
| Assassin's Creed II | 7.91× | Games |
| Racing | 2.14× | Cars & Mobility |
| CAC 40 | 1.65× | Business & Career |
| Japanese domestic market | 5.07× | Politics & Society |
| Time (magazine) | 1.89× | News |
| Hirtshals | 8.96× | Travel & Leisure |
| Annie Hall | 10.09× | Movies & TV |
| 3D printing | 1.94× | Technology & Electronics |
| Handmade Gifts | 1.67× | Kids & Family |
| myDealZ | 2.32× | Shopping |
| Commercial mortgage | 1.56× | Business & Career |
| Buddy – The Buddy Holly Story | 3.64× | Music & Radio |
| Home Delivery | 2.03× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.38 |
| Early Adopter Mentality | POWER | 1.32 |
| Luxury Orientation | PREMIUM | 1.29 |
| Individualism | JOY | 1.23 |
| Patriotism | CONSERVATISM | 1.22 |
| Social Media Usage | JOY | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 17.1% |
| Spain | 10.7% |
| Brazil | 8.4% |
See Mero audiences in other countries
More Hip hop audiences in Germany
- Finch (6,928,145)
- Nina Chuba (3,981,908)
- Haftbefehl (3,635,757)
- Ikkimel (2,465,472)
- Bad Bunny (2,399,085)
Frequently asked questions
How many fans does Mero have in Germany?
Mero has an estimated audience of 344,643 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Mero fans?
41.1% of Mero fans are female, 58.9% are male, with an average age of 26.7 years.
Which brands do Mero fans like most?
Mero fans show strongest brand affinity for Progressive rock (3.27×), Combat sport (2.65×), and Mohamed Salah (6.22×) over the country average.
Where do Mero fans live in Germany?
Mero fans in Germany are most concentrated in Nordrhein-Westfalen (reach 127,468), Baden-Württemberg (reach 61,265), and Bayern (reach 56,358). These three regions account for the largest share of the active audience.
What other brands do Mero fans also like?
Beyond Mero itself, the audience over-indexes on Combat sport (2.65×), Mohamed Salah (6.22×), Universidad EAN (55.72×), and Hard Knocks (43.6×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Mero. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.