Mero Audience in Germany
A data profile of the people who buy, follow and care about Mero in Germany — modelled from more than twelve digital signal sources. Mero has an estimated audience of 389,210 people in Germany.
The average Mero fan in Germany is 25.9 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.
Top brand affinities include Haftbefehl, Finch, SSIO, with strongest over-indexing on Haftbefehl (23.25× the country average).
Demographically, the Mero audience skews balanced with an average age of 25.9, and over-indexes on personality traits such as Early Adopter Mentality, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Mero fan in Germany is balanced, around 25.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Haftbefehl.
At a glance
The key figures that characterise the Mero profile in Germany.
Search interest · 12-month trend
Demographics of Mero fans
45.3% are female, 54.7% are male, average age 25.9.
Gender split
| Metric | Value |
|---|---|
| Female | 45.3% |
| Male | 54.7% |
| Average age | 25.9 |
| Estimated audience size | 389,210 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 64% | |
| 20-29 | 18% | |
| 30-39 | 8% | |
| 40-49 | 6% | |
| 50+ | 4% |
Geography
Where the Mero audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Nordrhein-Westfalen | ~100K | 1.65× | |
| 02 | Hessen | ~50K | 1.54× | |
| 03 | Bremen | ~5K | 1.52× | |
| 04 | Baden-Württemberg | ~70K | 1.27× | |
| 05 | Hamburg | ~10K | 1.27× | |
| 06 | Berlin | ~20K | 1.15× | |
| 07 | Rheinland-Pfalz | ~20K | 1.12× | |
| 08 | Niedersachsen | ~40K | 1.07× | |
| 09 | Bayern | ~60K | 0.98× | |
| 10 | Saarland | ~5K | 0.95× | |
| 11 | Schleswig-Holstein | ~10K | 0.94× | |
| 12 | Brandenburg | ~8K | 0.62× | |
| 13 | Sachsen | ~10K | 0.53× | |
| 14 | Sachsen-Anhalt | ~6K | 0.53× | |
| 15 | Mecklenburg-Vorpommern | ~4K | 0.53× | |
| 16 | Thüringen | ~5K | 0.50× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Mero audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | KAYEF | Music & Radio | 92.22× | ||
| 02 | Julia Meladin | Internet & Social Media | 36.28× | ||
| 03 | Massiv | Music & Radio | 36.26× | ||
| 04 | Bass Sultan Hengzt | Music & Radio | 31.59× | ||
| 05 | Lune | Music & Radio | 30.13× | ||
| 06 | Majoe | Music & Radio | 28.72× | ||
| 07 | Haftbefehl | Music & Radio | 23.25× | ||
| 08 | SSIO | Music & Radio | 20.00× | ||
| 09 | Pitbull (rapper) | Music & Radio | 12.24× | ||
| 10 | Finch | Music & Radio | 10.06× | ||
| 11 | German hip hop | Music & Radio | 9.63× | ||
| 12 | Nizi19 | Music & Radio | 9.43× | ||
| 13 | Shirin David | Beauty & Wellness | 7.80× | ||
| 14 | Bushido | Music & Radio | 7.72× | ||
| 15 | Ikkimel | Music & Radio | 7.56× | ||
| 16 | Sarah Lombardi | Music & Radio | 5.56× | ||
| 17 | Nina Chuba | Music & Radio | 5.27× | ||
| 18 | Paris Saint-Germain | Sports | 4.27× | ||
| 19 | Tipico | Games | 3.76× | ||
| 20 | SV Werder Bremen | Sports | 2.26× |
Personality of the Mero audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.25× | |
| Individualism | JOY | 1.21× | |
| Patriotism | CONSERVATISM | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.66× | |
| Pet Ownership | JOY | 0.77× | |
| Creativity | OPEN | 0.79× |
Frequently asked questions
How many fans does Mero have in Germany?
Mero has an estimated audience of 389,210 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Mero fans?
45.3% of Mero fans are female, 54.7% are male, with an average age of 25.9 years.
Which brands do Mero fans like most?
Mero fans show strongest brand affinity for Haftbefehl (23.25×), Finch (10.06×), and SSIO (20×) over the country average.
Where do Mero fans live in Germany?
Mero fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Baden-Württemberg (reach ~70K), and Bayern (reach ~60K). These three regions account for the largest share of the active audience.
What other brands do Mero fans also like?
Beyond Mero itself, the audience over-indexes on Finch (10.06×), SSIO (20×), Massiv (36.26×), and KAYEF (92.22×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Hip hop audiences in Germany
- Finch (4,588,138)
- Haftbefehl (3,813,869)
- Nina Chuba (3,359,108)
- Bad Bunny (2,711,989)
- Ikkimel (2,659,213)
See Mero audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Mero. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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