Adult Swim Audience in Germany
Adult Swim has an estimated audience of 433,368 people in Germany. 44.7% are female, 55.3% are male, average age 33.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Collien Ulmen-Fernandes, Christoph Maria Herbst, Superman, Caroline Peters, Palina Rojinski.
The average Adult Swim fan in Germany is 33.3 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Collien Ulmen-Fernandes, Christoph Maria Herbst, Superman, with strongest over-indexing on Collien Ulmen-Fernandes (10.71× the country average). Demographically, the Adult Swim audience skews more male with an average age of 33.3, and over-indexes on personality traits such as Extroversion, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series
Demographics of Adult Swim fans
| Metric | Value |
|---|---|
| Female | 44.7% |
| Male | 55.3% |
| Average age | 33.3 |
| Estimated audience size | 433,368 |
Audience persona
The typical Adult Swim fan in Germany is more male, around 33.3 years old, with strong Extroversion tendencies and a notable affinity for Collien Ulmen-Fernandes.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 102,927 | 1.09× |
| Bayern | 68,714 | 0.99× |
| Baden-Württemberg | 59,358 | 1× |
| Niedersachsen | 42,906 | 1.02× |
| Hessen | 40,442 | 1.22× |
| Berlin | 24,637 | 1.27× |
| Rheinland-Pfalz | 22,843 | 1.05× |
| Sachsen | 20,478 | 0.96× |
| Schleswig-Holstein | 15,947 | 1.02× |
| Brandenburg | 12,583 | 0.94× |
| Thüringen | 10,034 | 0.91× |
| Sachsen-Anhalt | 9,190 | 0.82× |
| Hamburg | 9,132 | 0.93× |
| Mecklenburg-Vorpommern | 7,081 | 0.86× |
| Saarland | 4,661 | 0.88× |
| Bremen | 3,859 | 1.04× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Collien Ulmen-Fernandes | 10.71× | Movies & TV |
| Christoph Maria Herbst | 14.53× | Movies & TV |
| Superman | 4.84× | Movies & TV |
| Caroline Peters | 14.53× | Movies & TV |
| Palina Rojinski | 13.98× | Movies & TV |
| Bruce Willis | 6.47× | Movies & TV |
| Emilia Schüle | 10.79× | Movies & TV |
| Julia Koschitz | 14.36× | Movies & TV |
| Florian David Fitz | 14.16× | Movies & TV |
| Current events | 2.93× | Arts & Culture |
| Jan Josef Liefers | 9.28× | Movies & TV |
| Karoline Herfurth | 10.42× | Movies & TV |
| Uschi Glas | 7.95× | Movies & TV |
| Til Schweiger | 9.74× | Movies & TV |
| Moritz Bleibtreu | 14.48× | Movies & TV |
| Warner Bros. | 9.22× | Movies & TV |
| Design | 2.11× | Home & Garden |
| Luna Schweiger | 12.03× | Movies & TV |
| Communication | 2.97× | Technology & Electronics |
| Tagesschau | 2.25× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.7 |
| Patriotism | CONSERVATISM | 1.26 |
| Early Adopter Mentality | POWER | 1.25 |
| LGBTQ+ Identity | OPEN | 1.22 |
| Pet Ownership | JOY | 1.22 |
| DIY Mentality | THRILL | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 35.9% |
| United Kingdom | 7.1% |
| Brazil | 5.6% |
See Adult Swim audiences in other countries
More Movies & TV audiences in Germany
- Harry Potter (28,862,674)
- Tagesschau (23,589,817)
- Euphoria (17,064,080)
- Batman (12,967,592)
- Sportschau (12,473,404)
Frequently asked questions
How many fans does Adult Swim have in Germany?
Adult Swim has an estimated audience of 433,368 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Adult Swim fans?
44.7% of Adult Swim fans are female, 55.3% are male, with an average age of 33.3 years.
Which brands do Adult Swim fans like most?
Adult Swim fans show strongest brand affinity for Collien Ulmen-Fernandes (10.71×), Christoph Maria Herbst (14.53×), and Superman (4.84×) over the country average.
Where do Adult Swim fans live in Germany?
Adult Swim fans in Germany are most concentrated in Nordrhein-Westfalen (reach 102,927), Bayern (reach 68,714), and Baden-Württemberg (reach 59,358). These three regions account for the largest share of the active audience.
What other brands do Adult Swim fans also like?
Beyond Adult Swim itself, the audience over-indexes on Christoph Maria Herbst (14.53×), Superman (4.84×), Caroline Peters (14.53×), and Palina Rojinski (13.98×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Adult Swim. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.