Warner Bros. Audience in Germany
Warner Bros. has an estimated audience of 1,556,643 people in Germany. 47.7% are female, 52.3% are male, average age 36.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Germany, Angelina Jolie, Immowelt, Bild, Aral AG.
The average Warner Bros. fan in Germany is 36.3 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Germany, Angelina Jolie, Immowelt, with strongest over-indexing on Germany (1.84× the country average). Demographically, the Warner Bros. audience skews balanced with an average age of 36.3, and over-indexes on personality traits such as Indulgence, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Brand
Demographics of Warner Bros. fans
| Metric | Value |
|---|---|
| Female | 47.7% |
| Male | 52.3% |
| Average age | 36.3 |
| Estimated audience size | 1,556,643 |
Audience persona
The typical Warner Bros. fan in Germany is balanced, around 36.3 years old, with strong Indulgence tendencies and a notable affinity for Germany.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 419,657 | 1.2× |
| Bayern | 276,449 | 1.08× |
| Baden-Württemberg | 232,656 | 1.07× |
| Niedersachsen | 156,290 | 1.01× |
| Hessen | 145,177 | 1.19× |
| Berlin | 84,263 | 1.18× |
| Rheinland-Pfalz | 80,621 | 1.01× |
| Schleswig-Holstein | 66,228 | 1.16× |
| Sachsen | 62,746 | 0.8× |
| Hamburg | 46,417 | 1.29× |
| Brandenburg | 42,465 | 0.86× |
| Thüringen | 32,107 | 0.79× |
| Sachsen-Anhalt | 31,278 | 0.76× |
| Mecklenburg-Vorpommern | 22,966 | 0.75× |
| Saarland | 16,308 | 0.83× |
| Bremen | 13,870 | 1.02× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Germany | 1.84× | Travel & Leisure |
| Angelina Jolie | 6.14× | Movies & TV |
| Immowelt | 2.8× | Home & Garden |
| Bild | 1.77× | News |
| Aral AG | 2.19× | Cars & Mobility |
| Friends | 2.64× | Movies & TV |
| Deutsche Bahn | 2× | Cars & Mobility |
| Gala | 1.95× | News |
| Burger King | 2.1× | Food & Beverages |
| Obi (store) | 1.71× | Shopping |
| TK Maxx | 2.02× | Shopping |
| REWE | 1.7× | Shopping |
| ZDF | 2.13× | Movies & TV |
| 1.71× | Internet & Social Media | |
| Vodafone | 1.9× | Technology & Electronics |
| Broadcasting | 1.83× | Movies & TV |
| Godzilla | 2.66× | Movies & TV |
| Manufacturing | 1.81× | Business & Career |
| Lidl | 1.53× | Shopping |
| Telecommunication | 1.74× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.16 |
| Patriotism | CONSERVATISM | 1.12 |
| Family Orientation | CONSERVATISM | 1.11 |
| Sports Activity | POWER | 1.1 |
| Tradition | CONSERVATISM | 1.08 |
| Pet Ownership | JOY | 1.02 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.6% |
| United Kingdom | 8.4% |
| Spain | 6.4% |
See Warner Bros. audiences in other countries
More Movies & TV audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Warner Bros. have in Germany?
Warner Bros. has an estimated audience of 1,556,643 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Warner Bros. fans?
47.7% of Warner Bros. fans are female, 52.3% are male, with an average age of 36.3 years.
Which brands do Warner Bros. fans like most?
Warner Bros. fans show strongest brand affinity for Germany (1.84×), Angelina Jolie (6.14×), and Immowelt (2.8×) over the country average.
Where do Warner Bros. fans live in Germany?
Warner Bros. fans in Germany are most concentrated in Nordrhein-Westfalen (reach 419,657), Bayern (reach 276,449), and Baden-Württemberg (reach 232,656). These three regions account for the largest share of the active audience.
What other brands do Warner Bros. fans also like?
Beyond Warner Bros. itself, the audience over-indexes on Angelina Jolie (6.14×), Immowelt (2.8×), Bild (1.77×), and Aral AG (2.19×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Warner Bros.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.