Rascasse Audience Intelligence

Warner Bros. Target Market in Germany

A data profile of the people who buy, follow and care about Warner Bros. in Germany — modelled from more than twelve digital signal sources. Warner Bros. has an estimated audience of 1,600,854 people in Germany.

#531among Brand in Germany#382in Movies & TV

The average Warner Bros. fan in Germany is 36.3 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Germany, Angelina Jolie, Immowelt, with strongest over-indexing on Germany (1.84× the country average).

Demographically, the Warner Bros. audience skews balanced with an average age of 36.3, and over-indexes on personality traits such as Spirituality, Social Media Usage.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Warner Bros. fan in Germany is balanced, around 36.3 years old, with strong Spirituality tendencies and a notable affinity for Germany.

Category: Movies & TV · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Warner Bros. profile in Germany.

Audience size
1.6M
in Germany
Gender
47.7%♀
52.3% male
Age
36.3
average years
Country rank
#4194
Brand in Germany
Fig. 01

Search interest · 12-month trend

+13%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Warner Bros.

47.7% are female, 52.3% are male, average age 36.3.

Fig. 02

Gender split

47.7%
Female
52.3%
Male
Demographic split for Warner Bros. audience in Germany
MetricValue
Female47.7%
Male52.3%
Average age36.3
Estimated audience size1,600,854
Fig. 03

Age distribution

Ø 36.3
average years
Age distribution of the Warner Bros. audience in Germany
Age bracketShare%
16-1924%
20-2922%
30-3923%
40-4920%
50+12%
Fig. 04

Worldwide distribution

6.4%

of the worldwide Warner Bros. audience comes from Germany.

Worldwide audience distribution share by country for Warner Bros.
CountryShare
United States24.3%
United Kingdom8.3%
Germany6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Warner Bros. audience in Germany is strongest.

Fig. 05

Top regions by affinity

Warner Bros. customers by region in Germany
#RegionReachAffinity×
01Hamburg~40K1.21×
02Hessen~100K1.14×
03Nordrhein-Westfalen~400K1.12×
04Berlin~80K1.12×
05Schleswig-Holstein~60K1.09×
06Niedersachsen~200K1.05×
07Bayern~300K1.03×
08Baden-Württemberg~200K1.02×
09Rheinland-Pfalz~80K1.02×
10Bremen~10K1.00×
11Brandenburg~50K0.93×
12Sachsen~70K0.91×
13Saarland~20K0.89×
14Thüringen~40K0.87×
15Sachsen-Anhalt~40K0.86×
16Mecklenburg-Vorpommern~30K0.83×
Fig. 06

Affinity by region

Affinity by region — Warner Bros., Germany
0.83×1.00×1.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Warner Bros. audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Warner Bros. audience
#·InterestCategoryAffinity×
01Angelina JolieMovies & TV6.14×
02ImmoweltHome & Garden2.80×
03GodzillaMovies & TV2.66×
04ZDFMovies & TV2.13×
05Burger KingFood & Beverages2.10×
06MammalPets & Animals2.09×
07World Wide WebInternet & Social Media2.04×
08TK MaxxShopping2.02×
09Deutsche BahnCars & Mobility2.00×
10VodafoneTechnology & Electronics1.90×
11News magazineNews1.89×
12GermanyTravel & Leisure1.84×
13BroadcastingMovies & TV1.83×
14ManufacturingBusiness & Career1.81×
15BildNews1.77×
16TelecommunicationTechnology & Electronics1.74×
17Obi (store)Shopping1.71×
18REWEShopping1.70×
19LidlShopping1.53×
20KauflandShopping1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Warner Bros. audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Warner Bros. audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.20×
Social Media UsageJOY1.13×
CreativityOPEN0.99×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Warner Bros. audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.66×
Design AffinityPREMIUM0.68×
Healthy LifestyleBALANCE0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Warner Bros.'s target market in Germany?

Warner Bros.'s target market in Germany covers an estimated 1,600,854 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Warner Bros. customers?

47.7% of the Warner Bros. audience are female, 52.3% are male, with an average age of 36.3 years.

03

Which brands do Warner Bros. fans like most?

Warner Bros. fans show strongest brand affinity for Germany (1.84×), Angelina Jolie (6.14×), and Immowelt (2.8×) over the country average.

04

Where do Warner Bros. fans live in Germany?

Warner Bros. fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~300K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Warner Bros. fans also like?

Beyond Warner Bros. itself, the audience over-indexes on Angelina Jolie (6.14×), Immowelt (2.8×), Bild (1.77×), and Deutsche Bahn (2×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in Germany

See Warner Bros. audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Warner Bros.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →