Rascasse Audience Intelligence

Warner Bros. Target Market in United States

A data profile of the people who buy, follow and care about Warner Bros. in United States — modelled from more than twelve digital signal sources. Warner Bros. has an estimated audience of 6,047,969 people in United States.

#587among Brand in United States#523in Movies & TV

The average Warner Bros. fan in United States is 39.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include United States, Knowledge, Film studio, with strongest over-indexing on United States (1.64× the country average).

Demographically, the Warner Bros. audience skews more male with an average age of 39.0, and over-indexes on personality traits such as Spirituality, Social Media Usage.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Warner Bros. fan in United States is more male, around 39.0 years old, with strong Spirituality tendencies and a notable affinity for United States.

Category: Movies & TV · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Warner Bros. profile in United States.

Audience size
6M
in United States
Gender
42.8%♀
57.2% male
Age
39.0
average years
Country rank
#5679
Brand in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Warner Bros.

42.8% are female, 57.2% are male, average age 39.0.

Fig. 02

Gender split

42.8%
Female
57.2%
Male
Demographic split for Warner Bros. audience in United States
MetricValue
Female42.8%
Male57.2%
Average age39.0
Estimated audience size6,047,969
Fig. 03

Age distribution

Ø 39.0
average years
Age distribution of the Warner Bros. audience in United States
Age bracketShare%
16-1920%
20-2919%
30-3920%
40-4921%
50+20%
Fig. 04

Worldwide distribution

24.3%

of the worldwide Warner Bros. audience comes from United States.

Worldwide audience distribution share by country for Warner Bros.
CountryShare
United States24.3%
United Kingdom8.3%
Germany6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Warner Bros. audience in United States is strongest.

Fig. 05

Top regions by affinity

Warner Bros. customers by region in United States
#RegionReachAffinity×
01California~1.5M1.95×
02New York~500K1.45×
03Georgia~200K1.34×
04New Jersey~200K1.28×
05Texas~600K1.24×
06Ohio~200K1.24×
07Delaware~20K1.21×
08Rhode Island~20K1.19×
09Nevada~70K1.18×
10Florida~500K1.13×
11Oklahoma~80K1.13×
12Indiana~100K1.12×
13Illinois~200K1.11×
14Maryland~100K1.11×
15Virginia~200K1.10×
16Kentucky~80K1.10×
17Arizona~100K1.07×
18Mississippi~50K1.06×
19Pennsylvania~200K1.05×
20Hawaii~30K1.04×
21Massachusetts~100K1.03×
22Michigan~200K1.02×
23Louisiana~80K1.02×
24Washington~100K1.01×
25Washington, District of Columbia~20K1.01×
26Connecticut~60K1.00×
27Tennessee~100K0.99×
28Missouri~90K0.96×
29North Carolina~200K0.95×
30Alabama~80K0.95×
31Utah~50K0.94×
32Kansas~40K0.93×
33Oregon~60K0.92×
34Arkansas~50K0.92×
35Wisconsin~80K0.90×
36New Mexico~30K0.89×
37Nebraska~30K0.89×
38South Carolina~80K0.88×
39West Virginia~20K0.85×
40Idaho~30K0.84×
41New Hampshire~20K0.84×
42Minnesota~70K0.81×
43North Dakota~10K0.81×
44Colorado~80K0.80×
45Iowa~40K0.80×
46South Dakota~10K0.80×
47Alaska~10K0.80×
48Vermont~8K0.77×
49Maine~20K0.76×
50Montana~10K0.76×
Fig. 06

Affinity by region

Affinity by region — Warner Bros., United States
0.76×1.00×1.95×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Warner Bros. audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Warner Bros. audience
#·InterestCategoryAffinity×
01DuneMovies & TV4.71×
02Film studioMovies & TV4.31×
03AutoZoneCars & Mobility2.31×
04LaughterMovies & TV2.05×
05KnowledgeBusiness & Career2.02×
06News broadcastingBusiness & Career2.02×
07Social networking serviceTechnology & Electronics1.96×
08NBCMovies & TV1.71×
09SocietyPolitics & Society1.69×
10Breaking newsMovies & TV1.68×
11United StatesTravel & Leisure1.64×
12U.S. stateTravel & Leisure1.64×
13PhilosophyBusiness & Career1.64×
14HumourLiterature1.59×
15HistoryLiterature1.59×
16Social networkInternet & Social Media1.56×
17Mobile phonesTechnology & Electronics1.53×
18DogsPets & Animals1.53×
19TVMovies & TV1.52×
20VideoMovies & TV1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Warner Bros. audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Warner Bros. audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.26×
Social Media UsageJOY1.26×
Convenience OrientationPREMIUM1.18×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Warner Bros. audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.62×
Quality AwarenessPREMIUM0.69×
Luxury OrientationPREMIUM0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Warner Bros.'s target market in United States?

Warner Bros.'s target market in United States covers an estimated 6,047,969 people, concentrated in California and Texas.

02

What is the gender split and age of Warner Bros. customers?

42.8% of the Warner Bros. audience are female, 57.2% are male, with an average age of 39.0 years.

03

Which brands do Warner Bros. fans like most?

Warner Bros. fans show strongest brand affinity for United States (1.64×), Knowledge (2.02×), and Film studio (4.31×) over the country average.

04

Where do Warner Bros. fans live in United States?

Warner Bros. fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~600K), and New York (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Warner Bros. fans also like?

Beyond Warner Bros. itself, the audience over-indexes on Knowledge (2.02×), Film studio (4.31×), TV (1.52×), and AutoZone (2.31×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See Warner Bros. audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Warner Bros.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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