Warner Bros. Audience in United States

Warner Bros. logo

Warner Bros. has an estimated audience of 6,043,378 people in United States. 42.8% are female, 57.2% are male, average age 39.0. Top regions: California, Texas, New York. Top brand affinities: United States, Friends, AutoZone, Knowledge, Film studio.

The average Warner Bros. fan in United States is 39.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include United States, Friends, AutoZone, with strongest over-indexing on United States (1.64× the country average). Demographically, the Warner Bros. audience skews more male with an average age of 39.0, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Brand

Demographics of Warner Bros. fans

Demographic split for Warner Bros. audience in United States
MetricValue
Female42.8%
Male57.2%
Average age39.0
Estimated audience size6,043,378

Audience persona

The typical Warner Bros. fan in United States is more male, around 39.0 years old, with strong Extroversion tendencies and a notable affinity for United States.

Top regions in United States

Top regions ranked by reach for Warner Bros. in United States
RegionReachAffinity
California1,461,0002.2×
Texas742,1681.43×
New York505,7441.5×
Florida484,1041.18×
Georgia246,7271.33×
Illinois238,0181.18×
New Jersey214,9961.4×
Pennsylvania211,8171.04×
North Carolina184,0131.01×
Virginia176,9821.2×
Ohio176,0220.95×
Michigan149,2690.94×
Arizona132,6231.07×
Tennessee123,7141.02×
Washington122,5931.01×
Maryland122,2141.18×
Massachusetts116,0720.97×
Indiana107,9430.98×
Missouri96,3580.99×
Kentucky91,1931.2×
Louisiana91,1811.17×
Alabama86,2341.02×
South Carolina79,3170.87×
Nevada79,2461.36×
Oklahoma76,6241.14×
Wisconsin75,7430.83×
Colorado75,5730.79×
Minnesota65,1100.75×
Oregon62,0530.9×
Connecticut59,5420.98×
Mississippi57,6341.16×
Utah52,2440.97×
Arkansas46,4640.93×
Kansas41,6800.88×
Iowa35,5600.71×
Hawaii30,5461.18×
Nebraska27,4600.91×
New Mexico24,5980.81×
Idaho23,9230.79×
West Virginia23,6210.84×
Rhode Island20,0061.04×
New Hampshire19,8810.83×
Washington, District of Columbia18,3371.01×
Maine14,7430.68×
Delaware14,1150.85×
Montana11,1210.66×
South Dakota9,3780.67×
Alaska8,4490.65×
North Dakota8,2110.66×
Vermont5,9630.56×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Warner Bros. audience
BrandAffinityCategory
United States1.64×Travel & Leisure
Friends2.01×Movies & TV
AutoZone2.31×Cars & Mobility
Knowledge2.02×Business & Career
Film studio4.31×Movies & TV
TV1.52×Movies & TV
News broadcasting2.02×Business & Career
Social network1.56×Internet & Social Media
Laughter2.05×Movies & TV
U.S. state1.64×Travel & Leisure
LinkedIn1.94×Internet & Social Media
Dune4.71×Movies & TV
NBC1.71×Movies & TV
Mobile phones1.53×Technology & Electronics
Social networking service1.96×Technology & Electronics
Dogs1.53×Pets & Animals
Philosophy1.64×Business & Career
Humour1.59×Literature
Society1.69×Politics & Society
Video1.5×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Warner Bros. audience
TraitClusterScore
ExtroversionTHRILL1.72
Early Adopter MentalityPOWER1.33
LGBTQ+ IdentityOPEN1.23
Social Media UsageJOY1.17
IndividualismJOY1.14
Community OrientationOPEN1.07

Worldwide distribution

Worldwide audience distribution share by country for Warner Bros.
CountryShare
United States24.6%
United Kingdom8.4%
Spain6.4%

See Warner Bros. audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Warner Bros. have in United States?

Warner Bros. has an estimated audience of 6,043,378 people in United States, concentrated in California and Texas.

What is the gender split and age of Warner Bros. fans?

42.8% of Warner Bros. fans are female, 57.2% are male, with an average age of 39.0 years.

Which brands do Warner Bros. fans like most?

Warner Bros. fans show strongest brand affinity for United States (1.64×), Friends (2.01×), and AutoZone (2.31×) over the country average.

Where do Warner Bros. fans live in United States?

Warner Bros. fans in United States are most concentrated in California (reach 1,461,000), Texas (reach 742,168), and New York (reach 505,744). These three regions account for the largest share of the active audience.

What other brands do Warner Bros. fans also like?

Beyond Warner Bros. itself, the audience over-indexes on Friends (2.01×), AutoZone (2.31×), Knowledge (2.02×), and Film studio (4.31×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Warner Bros.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.