Adult Swim Audience in United States

Adult Swim logo

Adult Swim has an estimated audience of 3,732,047 people in United States. 39.4% are female, 60.6% are male, average age 34.4. Top regions: California, Texas, Florida. Top brand affinities: Regular Show, Rick and Morty, Friends, Superman, Peacemaker.

The average Adult Swim fan in United States is 34.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Regular Show, Rick and Morty, Friends, with strongest over-indexing on Regular Show (12.7× the country average). Demographically, the Adult Swim audience skews more male with an average age of 34.4, and over-indexes on personality traits such as LGBTQ+ Identity, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Adult Swim fans

Demographic split for Adult Swim audience in United States
MetricValue
Female39.4%
Male60.6%
Average age34.4
Estimated audience size3,732,047

Audience persona

The typical Adult Swim fan in United States is more male, around 34.4 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Regular Show.

Top regions in United States

Top regions ranked by reach for Adult Swim in United States
RegionReachAffinity
California456,1681.11×
Texas349,1101.09×
Florida266,9531.06×
New York236,2861.13×
Georgia135,7771.18×
Pennsylvania128,7281.02×
Illinois128,4371.03×
North Carolina117,7181.05×
Ohio115,7111.01×
Michigan99,4901.02×
Virginia92,5331.02×
New Jersey91,0770.96×
Washington84,5481.13×
Arizona83,0431.09×
Massachusetts75,2281.02×
Tennessee71,1800.95×
Missouri68,3871.14×
Maryland68,0991.06×
Indiana67,5440.99×
Colorado61,5681.05×
Alabama56,0371.07×
Wisconsin54,4020.97×
Louisiana54,3631.13×
South Carolina53,9590.96×
Kentucky53,0601.13×
Oregon51,9201.21×
Oklahoma50,1481.21×
Minnesota46,3180.87×
Nevada38,6711.07×
Connecticut35,4850.95×
Arkansas31,7401.03×
Mississippi31,1011.01×
Utah29,0560.87×
Kansas27,7370.94×
Iowa26,8510.87×
West Virginia17,9501.03×
New Mexico17,4040.93×
Idaho17,1490.92×
Nebraska15,6470.84×
Maine13,6411.02×
Hawaii13,2050.82×
New Hampshire13,0000.88×
Rhode Island10,7450.9×
Washington, District of Columbia10,1800.91×
Delaware9,8910.96×
Montana9,0330.87×
Alaska8,7861.1×
Vermont7,0151.07×
South Dakota6,7480.78×
North Dakota6,2550.82×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Adult Swim audience
BrandAffinityCategory
Regular Show12.7×Movies & TV
Rick and Morty6.54×Movies & TV
Friends2.38×Movies & TV
Superman1.83×Movies & TV
Peacemaker2.54×Movies & TV
Godzilla3.37×Movies & TV
King of the Hill10.03×Movies & TV
Movies1.51×Movies & TV
South Park5.31×Movies & TV
Judy Greer11.92×Movies & TV
Kristen Schaal13.62×Movies & TV
Super Troopers13.08×Movies & TV
Nacho Libre9.73×Movies & TV
Archer (TV series)9.86×Movies & TV
GameStop2.62×Games
H. Jon Benjamin15.38×Movies & TV
Zach Galifianakis8.42×Movies & TV
Beetlejuice1.95×Movies & TV
Limited liability company2.02×Business & Career
Game consoles1.97×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Adult Swim audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.22
ExtroversionTHRILL1.83
Early Adopter MentalityPOWER1.73
Social Media UsageJOY1.28
IndividualismJOY1.17
Urban LifestyleOPEN1.14

Worldwide distribution

Worldwide audience distribution share by country for Adult Swim
CountryShare
United States35.9%
United Kingdom7.1%
Brazil5.6%

See Adult Swim audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Adult Swim have in United States?

Adult Swim has an estimated audience of 3,732,047 people in United States, concentrated in California and Texas.

What is the gender split and age of Adult Swim fans?

39.4% of Adult Swim fans are female, 60.6% are male, with an average age of 34.4 years.

Which brands do Adult Swim fans like most?

Adult Swim fans show strongest brand affinity for Regular Show (12.7×), Rick and Morty (6.54×), and Friends (2.38×) over the country average.

Where do Adult Swim fans live in United States?

Adult Swim fans in United States are most concentrated in California (reach 456,168), Texas (reach 349,110), and Florida (reach 266,953). These three regions account for the largest share of the active audience.

What other brands do Adult Swim fans also like?

Beyond Adult Swim itself, the audience over-indexes on Rick and Morty (6.54×), Friends (2.38×), Superman (1.83×), and Peacemaker (2.54×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Adult Swim. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.