Rascasse Audience Intelligence

Adult Swim Audience in United States

A data profile of the people who buy, follow and care about Adult Swim in United States — modelled from more than twelve digital signal sources. Adult Swim has an estimated audience of 3,717,776 people in United States.

#324among Movie / TV Show / Series in United States#992in Movies & TV

The average Adult Swim fan in United States is 34.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Regular Show, Rick and Morty, Peacemaker, with strongest over-indexing on Regular Show (12.7× the country average).

Demographically, the Adult Swim audience skews more male with an average age of 34.4, and over-indexes on personality traits such as Extroversion, Social Media Usage.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Adult Swim fan in United States is more male, around 34.4 years old, with strong Extroversion tendencies and a notable affinity for Regular Show.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Adult Swim profile in United States.

Audience size
3.7M
in United States
Gender
39.4%♀
60.6% male
Age
34.4
average years
Country rank
#8558
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Adult Swim viewers

39.4% are female, 60.6% are male, average age 34.4.

Fig. 02

Gender split

39.4%
Female
60.6%
Male
Demographic split for Adult Swim audience in United States
MetricValue
Female39.4%
Male60.6%
Average age34.4
Estimated audience size3,717,776
Fig. 03

Age distribution

Ø 34.4
average years
Age distribution of the Adult Swim audience in United States
Age bracketShare%
16-1932%
20-2923%
30-3918%
40-4915%
50+12%
Fig. 04

Worldwide distribution

37.5%

of the worldwide Adult Swim audience comes from United States.

Worldwide audience distribution share by country for Adult Swim
CountryShare
United States37.5%
United Kingdom7.4%
Brazil5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Adult Swim audience in United States is strongest.

Fig. 05

Top regions by affinity

Adult Swim fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~10K1.22×
02Oklahoma~50K1.20×
03Oregon~50K1.18×
04Georgia~100K1.13×
05Missouri~70K1.12×
06Alabama~60K1.11×
07Louisiana~50K1.11×
08Kentucky~50K1.10×
09Nevada~40K1.10×
10West Virginia~20K1.08×
11New York~200K1.07×
12Arizona~80K1.07×
13Maryland~70K1.07×
14Vermont~7K1.07×
15California~400K1.05×
16Pennsylvania~100K1.05×
17Washington~80K1.05×
18Arkansas~30K1.05×
19Maine~10K1.05×
20Texas~300K1.04×
21Colorado~60K1.04×
22Mississippi~30K1.04×
23North Carolina~100K1.01×
24New Mexico~20K1.01×
25Florida~300K1.00×
26Michigan~100K1.00×
27Illinois~100K0.99×
28Ohio~100K0.97×
29Kansas~30K0.97×
30Tennessee~70K0.96×
31Indiana~70K0.96×
32Rhode Island~10K0.96×
33Montana~10K0.96×
34Delaware~10K0.96×
35Virginia~90K0.95×
36Massachusetts~70K0.95×
37Connecticut~40K0.95×
38Idaho~20K0.95×
39New Hampshire~10K0.94×
40Wisconsin~50K0.93×
41South Carolina~50K0.93×
42New Jersey~90K0.92×
43North Dakota~7K0.91×
44Iowa~30K0.88×
45Nebraska~20K0.88×
46Washington, District of Columbia~10K0.87×
47Utah~30K0.86×
48South Dakota~7K0.86×
49Minnesota~50K0.85×
50Hawaii~10K0.85×
Fig. 06

Affinity by region

Affinity by region — Adult Swim, United States
0.85×1.00×1.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Adult Swim audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Adult Swim audience
#·InterestCategoryAffinity×
01H. Jon BenjaminMovies & TV15.38×
02Kristen SchaalMovies & TV13.62×
03Super TroopersMovies & TV13.08×
04Regular ShowMovies & TV12.70×
05Judy GreerMovies & TV11.92×
06King of the HillMovies & TV10.03×
07Archer (TV series)Movies & TV9.86×
08Nacho LibreMovies & TV9.73×
09Zach GalifianakisMovies & TV8.42×
10Adventure TimeMovies & TV6.62×
11Rick and MortyMovies & TV6.54×
12South ParkMovies & TV5.31×
13GodzillaMovies & TV3.37×
14SteamGames3.03×
15GameStopGames2.62×
16PeacemakerMovies & TV2.54×
17Limited liability companyBusiness & Career2.02×
18Game consolesTechnology & Electronics1.97×
19SupermanMovies & TV1.83×
20MoviesMovies & TV1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Adult Swim audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Adult Swim audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.27×
Social Media UsageJOY1.19×
PatriotismCONSERVATISM1.17×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Adult Swim audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.79×
Design AffinityPREMIUM0.81×
Luxury OrientationPREMIUM0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Adult Swim have in United States?

Adult Swim has an estimated audience of 3,717,776 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Adult Swim viewers?

39.4% of Adult Swim fans are female, 60.6% are male, with an average age of 34.4 years.

03

Which brands do Adult Swim fans like most?

Adult Swim fans show strongest brand affinity for Regular Show (12.7×), Rick and Morty (6.54×), and Peacemaker (2.54×) over the country average.

04

Where do Adult Swim fans live in United States?

Adult Swim fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Adult Swim fans also like?

Beyond Adult Swim itself, the audience over-indexes on Rick and Morty (6.54×), Peacemaker (2.54×), Superman (1.83×), and Godzilla (3.37×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See Adult Swim audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Adult Swim. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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