Archer (TV series) Audience in United States

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Archer (TV series) has an estimated audience of 2,330,539 people in United States. 32.7% are female, 67.3% are male, average age 38.6. Top regions: California, Texas, Florida. Top brand affinities: Friends, Arrested Development (TV series), Sex and the City, Nick Kroll, Jim Carrey.

The average Archer (TV series) fan in United States is 38.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Friends, Arrested Development (TV series), Sex and the City, with strongest over-indexing on Friends (5.02× the country average). Demographically, the Archer (TV series) audience skews more male with an average age of 38.6, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of Archer (TV series) fans

Demographic split for Archer (TV series) audience in United States
MetricValue
Female32.7%
Male67.3%
Average age38.6
Estimated audience size2,330,539

Audience persona

The typical Archer (TV series) fan in United States is more male, around 38.6 years old, with strong Patriotism tendencies and a notable affinity for Friends.

Top regions in United States

Top regions ranked by reach for Archer (TV series) in United States
RegionReachAffinity
California302,3651.18×
Texas206,3701.03×
Florida175,5171.11×
New York137,4881.06×
Ohio94,7961.32×
Illinois80,5661.04×
Georgia79,3501.11×
Pennsylvania76,6080.98×
North Carolina66,2190.94×
Michigan60,8461×
Virginia59,3141.04×
New Jersey56,1130.95×
Washington53,8731.15×
Arizona48,1061.01×
Massachusetts44,7290.97×
Indiana44,5951.05×
Tennessee43,2630.93×
Colorado42,2421.15×
Missouri40,5311.08×
Maryland39,1900.98×
Kentucky36,7631.26×
South Carolina33,2360.95×
Minnesota32,6020.98×
Wisconsin31,9600.91×
Oregon31,6711.19×
Louisiana27,6720.92×
Oklahoma27,5091.06×
Alabama27,0980.83×
Connecticut23,3311×
Nevada22,5751×
Iowa19,5351.02×
Utah19,1220.92×
Arkansas18,5710.97×
Kansas18,1900.99×
Mississippi15,0400.78×
Idaho11,4110.98×
Nebraska11,3000.97×
New Mexico11,0140.94×
Maine10,4631.25×
West Virginia10,0250.92×
New Hampshire8,7010.95×
Hawaii7,9390.79×
Rhode Island6,8180.92×
Montana6,6671.03×
Washington, District of Columbia6,5400.93×
Alaska5,2471.05×
Delaware5,0260.78×
South Dakota4,5140.84×
North Dakota4,4330.93×
Vermont3,6380.89×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Archer (TV series) audience
BrandAffinityCategory
Friends5.02×Movies & TV
Arrested Development (TV series)19.8×Movies & TV
Sex and the City7.17×Movies & TV
Nick Kroll24.44×Movies & TV
Jim Carrey6.77×Movies & TV
Jordan Peele13.2×Movies & TV
Steve Carell10.98×Movies & TV
Rick and Morty5.6×Movies & TV
Friendship2.62×Kids & Family
Step Brothers (film)12.92×Movies & TV
Jimmy Kimmel5.2×Movies & TV
BoJack Horseman14.42×Movies & TV
Patton Oswalt15.33×Movies & TV
Better Call Saul10×Movies & TV
Morena Baccarin8.53×Movies & TV
Kristen Wiig10.49×Movies & TV
Movies1.51×Movies & TV
Anxious16.8×Music & Radio
2 Broke Girls22.24×Movies & TV
Major League12.47×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Archer (TV series) audience
TraitClusterScore
PatriotismCONSERVATISM1.39
Early Adopter MentalityPOWER1.38
ExtroversionTHRILL1.31
LGBTQ+ IdentityOPEN1.18
Risk AppetiteTHRILL1.16
IndividualismJOY1.1

Worldwide distribution

Worldwide audience distribution share by country for Archer (TV series)
CountryShare
United States40.9%
United Kingdom7.5%
Canada4.1%

See Archer (TV series) audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does Archer (TV series) have in United States?

Archer (TV series) has an estimated audience of 2,330,539 people in United States, concentrated in California and Texas.

What is the gender split and age of Archer (TV series) fans?

32.7% of Archer (TV series) fans are female, 67.3% are male, with an average age of 38.6 years.

Which brands do Archer (TV series) fans like most?

Archer (TV series) fans show strongest brand affinity for Friends (5.02×), Arrested Development (TV series) (19.8×), and Sex and the City (7.17×) over the country average.

Where do Archer (TV series) fans live in United States?

Archer (TV series) fans in United States are most concentrated in California (reach 302,365), Texas (reach 206,370), and Florida (reach 175,517). These three regions account for the largest share of the active audience.

What other brands do Archer (TV series) fans also like?

Beyond Archer (TV series) itself, the audience over-indexes on Arrested Development (TV series) (19.8×), Sex and the City (7.17×), Nick Kroll (24.44×), and Jim Carrey (6.77×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Archer (TV series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.