A data profile of the people who buy, follow and care about Archer (TV series) in United States — modelled from more than twelve digital signal sources. Archer (TV series) has an estimated audience of 2,401,742 people in United States.
The average Archer (TV series) fan in United States is 38.6 years old, more male, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Arrested Development (TV series), Nick Kroll, Sex and the City, with strongest over-indexing on Arrested Development (TV series) (19.8× the country average).
Demographically, the Archer (TV series) audience skews more male with an average age of 38.6, and over-indexes on personality traits such as Patriotism, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Archer (TV series) fan in United States is more male, around 38.6 years old, with strong Patriotism tendencies and a notable affinity for Arrested Development (TV series).
The key figures that characterise the Archer (TV series) profile in United States.
32.7% are female, 67.3% are male, average age 38.6.
| Metric | Value |
|---|---|
| Female | 32.7% |
| Male | 67.3% |
| Average age | 38.6 |
| Estimated audience size | 2,401,742 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 22% | |
| 30-39 | 23% | |
| 40-49 | 23% | |
| 50+ | 15% |
of the worldwide Archer (TV series) audience comes from United States.
| Country | Share |
|---|---|
| United States | 41.3% |
| United Kingdom | 7.5% |
| Canada | 3.9% |
Where the Archer (TV series) audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Kentucky | ~50K | 1.69× | |
| 02 | Maine | ~10K | 1.33× | |
| 03 | Ohio | ~90K | 1.24× | |
| 04 | Florida | ~200K | 1.11× | |
| 05 | Oregon | ~30K | 1.10× | |
| 06 | California | ~300K | 1.09× | |
| 07 | Iowa | ~20K | 1.09× | |
| 08 | Alaska | ~5K | 1.09× | |
| 09 | Missouri | ~40K | 1.08× | |
| 10 | Idaho | ~10K | 1.08× | |
| 11 | Washington | ~50K | 1.07× | |
| 12 | Colorado | ~40K | 1.06× | |
| 13 | Oklahoma | ~30K | 1.06× | |
| 14 | Nebraska | ~10K | 1.05× | |
| 15 | Montana | ~7K | 1.05× | |
| 16 | Georgia | ~70K | 1.02× | |
| 17 | Virginia | ~60K | 1.02× | |
| 18 | Indiana | ~40K | 1.01× | |
| 19 | North Dakota | ~5K | 1.01× | |
| 20 | New Hampshire | ~9K | 1.00× | |
| 21 | Connecticut | ~20K | 0.99× | |
| 22 | Kansas | ~20K | 0.99× | |
| 23 | Vermont | ~4K | 0.99× | |
| 24 | New York | ~100K | 0.98× | |
| 25 | Illinois | ~80K | 0.98× | |
| 26 | Arizona | ~50K | 0.97× | |
| 27 | Minnesota | ~30K | 0.97× | |
| 28 | Massachusetts | ~40K | 0.96× | |
| 29 | Arkansas | ~20K | 0.96× | |
| 30 | New Mexico | ~10K | 0.96× | |
| 31 | West Virginia | ~10K | 0.96× | |
| 32 | South Dakota | ~5K | 0.96× | |
| 33 | Pennsylvania | ~70K | 0.95× | |
| 34 | South Carolina | ~30K | 0.95× | |
| 35 | Nevada | ~20K | 0.95× | |
| 36 | Michigan | ~60K | 0.94× | |
| 37 | Rhode Island | ~7K | 0.94× | |
| 38 | Texas | ~200K | 0.93× | |
| 39 | Wisconsin | ~30K | 0.93× | |
| 40 | Maryland | ~40K | 0.92× | |
| 41 | North Carolina | ~60K | 0.91× | |
| 42 | Tennessee | ~40K | 0.90× | |
| 43 | Louisiana | ~30K | 0.90× | |
| 44 | Utah | ~20K | 0.90× | |
| 45 | Washington, District of Columbia | ~6K | 0.90× | |
| 46 | New Jersey | ~50K | 0.89× | |
| 47 | Alabama | ~30K | 0.83× | |
| 48 | Delaware | ~5K | 0.83× | |
| 49 | Mississippi | ~20K | 0.82× | |
| 50 | Hawaii | ~8K | 0.81× |
The strongest cross-interests of the Archer (TV series) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Nick Kroll | Movies & TV | 24.44× | ||
| 02 | 2 Broke Girls | Movies & TV | 22.24× | ||
| 03 | Arrested Development (TV series) | Movies & TV | 19.80× | ||
| 04 | Anxious | Music & Radio | 16.80× | ||
| 05 | Patton Oswalt | Movies & TV | 15.33× | ||
| 06 | BoJack Horseman | Movies & TV | 14.42× | ||
| 07 | Jordan Peele | Movies & TV | 13.20× | ||
| 08 | Step Brothers (film) | Movies & TV | 12.92× | ||
| 09 | Steve Carell | Movies & TV | 10.98× | ||
| 10 | Bob's Burgers | Movies & TV | 10.75× | ||
| 11 | Kristen Wiig | Movies & TV | 10.49× | ||
| 12 | Better Call Saul | Movies & TV | 10.00× | ||
| 13 | Morena Baccarin | Movies & TV | 8.53× | ||
| 14 | Sex and the City | Movies & TV | 7.17× | ||
| 15 | Stephen Colbert | Movies & TV | 6.85× | ||
| 16 | Jim Carrey | Movies & TV | 6.77× | ||
| 17 | Rick and Morty | Movies & TV | 5.60× | ||
| 18 | Jimmy Kimmel | Movies & TV | 5.20× | ||
| 19 | Friendship | Kids & Family | 2.62× | ||
| 20 | Movies | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.40× | |
| Need for Security | CONSERVATISM | 1.35× | |
| Tradition | CONSERVATISM | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.71× | |
| Mindfulness | BALANCE | 0.82× | |
| Sustainability | BALANCE | 0.87× |
Archer (TV series) has an estimated audience of 2,401,742 people in United States, concentrated in California and Texas.
32.7% of Archer (TV series) fans are female, 67.3% are male, with an average age of 38.6 years.
Archer (TV series) fans show strongest brand affinity for Arrested Development (TV series) (19.8×), Nick Kroll (24.44×), and Sex and the City (7.17×) over the country average.
Archer (TV series) fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Archer (TV series) itself, the audience over-indexes on Nick Kroll (24.44×), Sex and the City (7.17×), Step Brothers (film) (12.92×), and Jim Carrey (6.77×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Archer (TV series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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