King of the Hill Audience in United States

King of the Hill logo

King of the Hill has an estimated audience of 3,960,550 people in United States. 27.5% are female, 72.5% are male, average age 34.6. Top regions: California, Texas, Florida. Top brand affinities: Goop, Dog breed, Grinch, La Jolla, The Halal Guys.

The average King of the Hill fan in United States is 34.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Goop, Dog breed, Grinch, with strongest over-indexing on Goop (12.88× the country average). Demographically, the King of the Hill audience skews more male with an average age of 34.6, and over-indexes on personality traits such as LGBTQ+ Identity, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Animation

Demographics of King of the Hill fans

Demographic split for King of the Hill audience in United States
MetricValue
Female27.5%
Male72.5%
Average age34.6
Estimated audience size3,960,550

Audience persona

The typical King of the Hill fan in United States is more male, around 34.6 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for King of the Hill in United States
RegionReachAffinity
California463,3091.06×
Texas447,6711.31×
Florida225,0510.84×
New York163,7610.74×
Ohio140,7291.15×
Illinois138,1991.05×
Georgia133,1701.09×
North Carolina132,0581.11×
Pennsylvania118,2070.89×
Michigan112,1631.08×
Tennessee102,7701.29×
Virginia88,1960.91×
Arizona87,7921.09×
Indiana86,7911.2×
Washington83,9391.06×
Missouri78,8581.24×
Kentucky70,4051.42×
Oklahoma67,5851.54×
New Jersey65,5890.65×
Alabama63,6971.15×
Colorado63,0281.01×
South Carolina62,0301.04×
Massachusetts57,3260.73×
Maryland55,5410.82×
Louisiana54,8171.07×
Wisconsin52,6720.88×
Oregon52,6101.16×
Minnesota52,2310.92×
Arkansas43,7441.34×
Nevada39,3531.03×
Utah38,6191.09×
Kansas35,6541.14×
Mississippi34,7581.07×
Iowa33,8481.04×
Connecticut29,3080.74×
New Mexico23,4421.18×
West Virginia21,6231.17×
Idaho19,6840.99×
Nebraska17,7770.9×
Maine13,6350.96×
New Hampshire11,8350.76×
Montana11,0991.01×
Rhode Island10,0290.8×
Hawaii9,5070.56×
Washington, District of Columbia8,2950.7×
South Dakota7,9490.87×
North Dakota7,9250.97×
Delaware7,5690.69×
Alaska7,1070.84×
Vermont5,4260.78×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for King of the Hill audience
BrandAffinityCategory
Goop12.88×Internet & Social Media
Dog breed2.41×Pets & Animals
Grinch8.15×Movies & TV
La Jolla16.06×Travel & Leisure
The Halal Guys11.35×Food & Beverages
Vocal harmony7.11×Music & Radio
Israel3.14×Travel & Leisure
3D printing3.48×Technology & Electronics
Combat sport2.18×Sports
Kodiak, Alaska11.22×Travel & Leisure
No Escape (1994 film)14.82×Movies & TV
Tezz9.21×Movies & TV
Gofobo31.78×Movies & TV
Captain America (1990 film)5.51×Movies & TV
Home staging5.77×Home & Garden
Home construction1.54×Home & Garden
Wok6.86×Food & Beverages
Gift registry13.44×Kids & Family
Paisley8.84×Fashion & Accessoires
Google Home6.19×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by King of the Hill audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.81
ExtroversionTHRILL1.74
PatriotismCONSERVATISM1.67
Early Adopter MentalityPOWER1.52
IndividualismJOY1.37
Pet OwnershipJOY1.33

Worldwide distribution

Worldwide audience distribution share by country for King of the Hill
CountryShare
United States73.4%
United Kingdom4.9%
Japan2.0%

See King of the Hill audiences in other countries

More Animation audiences in United States

Frequently asked questions

How many fans does King of the Hill have in United States?

King of the Hill has an estimated audience of 3,960,550 people in United States, concentrated in California and Texas.

What is the gender split and age of King of the Hill fans?

27.5% of King of the Hill fans are female, 72.5% are male, with an average age of 34.6 years.

Which brands do King of the Hill fans like most?

King of the Hill fans show strongest brand affinity for Goop (12.88×), Dog breed (2.41×), and Grinch (8.15×) over the country average.

Where do King of the Hill fans live in United States?

King of the Hill fans in United States are most concentrated in California (reach 463,309), Texas (reach 447,671), and Florida (reach 225,051). These three regions account for the largest share of the active audience.

What other brands do King of the Hill fans also like?

Beyond King of the Hill itself, the audience over-indexes on Dog breed (2.41×), Grinch (8.15×), La Jolla (16.06×), and The Halal Guys (11.35×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for King of the Hill. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.