Rascasse Audience Intelligence

King of the Hill Audience in United States

A data profile of the people who buy, follow and care about King of the Hill in United States — modelled from more than twelve digital signal sources. King of the Hill has an estimated audience of 3,140,889 people in United States.

#29among Animation in United States#443among Movie / TV Show / Series in United States#1267in Movies & TV

The average King of the Hill fan in United States is 34.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Beetlejuice, Borat, Jonah Hill, with strongest over-indexing on Beetlejuice (16.83× the country average).

Demographically, the King of the Hill audience skews more male with an average age of 34.6, and over-indexes on personality traits such as Patriotism, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical King of the Hill fan in United States is more male, around 34.6 years old, with strong Patriotism tendencies and a notable affinity for Beetlejuice.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Animation

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the King of the Hill profile in United States.

Audience size
3.1M
in United States
Gender
27.5%♀
72.5% male
Age
34.6
average years
Country rank
#9907
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-66%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of King of the Hill viewers

27.5% are female, 72.5% are male, average age 34.6.

Fig. 02

Gender split

27.5%
Female
72.5%
Male
Demographic split for King of the Hill audience in United States
MetricValue
Female27.5%
Male72.5%
Average age34.6
Estimated audience size3,140,889
Fig. 03

Age distribution

Ø 34.6
average years
Age distribution of the King of the Hill audience in United States
Age bracketShare%
16-1927%
20-2927%
30-3918%
40-4916%
50+11%
Fig. 04

Worldwide distribution

67.5%

of the worldwide King of the Hill audience comes from United States.

Worldwide audience distribution share by country for King of the Hill
CountryShare
United States67.5%
Canada5.6%
United Kingdom4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the King of the Hill audience in United States is strongest.

Fig. 05

Top regions by affinity

King of the Hill fans by region: top regions in United States
#RegionReachAffinity×
01Oklahoma~60K1.47×
02Arkansas~50K1.40×
03Kentucky~70K1.37×
04Texas~400K1.29×
05West Virginia~20K1.29×
06Tennessee~100K1.24×
07Missouri~80K1.24×
08Alabama~70K1.21×
09New Mexico~20K1.20×
10Indiana~90K1.18×
11Kansas~40K1.16×
12Mississippi~40K1.15×
13Oregon~50K1.12×
14Ohio~100K1.11×
15Arizona~90K1.07×
16Iowa~30K1.06×
17North Carolina~100K1.05×
18Michigan~100K1.05×
19Utah~40K1.05×
20Georgia~100K1.04×
21Washington~80K1.04×
22Louisiana~50K1.04×
23California~400K1.03×
24South Carolina~60K1.03×
25Nevada~40K1.01×
26Montana~10K1.01×
27Illinois~100K1.00×
28North Dakota~8K0.99×
29Colorado~60K0.98×
30Idaho~20K0.98×
31Maine~10K0.96×
32South Dakota~9K0.95×
33Nebraska~20K0.94×
34Minnesota~50K0.93×
35Alaska~8K0.92×
36Virginia~90K0.89×
37Wisconsin~50K0.89×
38Pennsylvania~100K0.87×
39Maryland~60K0.85×
40Vermont~6K0.83×
41New Hampshire~10K0.81×
42Rhode Island~10K0.79×
43Florida~200K0.78×
44Delaware~8K0.75×
45Massachusetts~60K0.74×
46Connecticut~30K0.74×
47New York~200K0.72×
48Washington, District of Columbia~8K0.69×
49New Jersey~60K0.63×
50Hawaii~10K0.61×
Fig. 06

Affinity by region

Affinity by region — King of the Hill, United States
0.61×1.00×1.47×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the King of the Hill audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for King of the Hill audience
#·InterestCategoryAffinity×
01Eddie IzzardMovies & TV30.86×
02BoratMovies & TV30.29×
03Tony DanzaMovies & TV25.18×
04Gravity FallsMovies & TV20.11×
05Zach GalifianakisMovies & TV19.10×
06Jonah HillMovies & TV18.51×
07The DepartedMovies & TV18.35×
08Kevin SmithMovies & TV18.06×
09ZoolanderMovies & TV17.04×
10Josh DuhamelFashion & Accessoires16.95×
11BeetlejuiceMovies & TV16.83×
12Arrested Development (TV series)Movies & TV16.53×
13The A-TeamMovies & TV16.39×
14Christopher WalkenMovies & TV16.24×
15Steve CarellMovies & TV14.56×
16Seth GreenMovies & TV12.28×
17Adult SwimMovies & TV10.03×
18Schitt's CreekMovies & TV8.65×
19Rachel McAdamsMovies & TV8.42×
20Scarlett JohanssonMovies & TV6.13×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the King of the Hill audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by King of the Hill audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.68×
IndividualismJOY1.90×
Early Adopter MentalityPOWER1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by King of the Hill audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.59×
Family OrientationCONSERVATISM0.65×
Luxury OrientationPREMIUM0.66×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does King of the Hill have in United States?

King of the Hill has an estimated audience of 3,140,889 people in United States, concentrated in California and Texas.

02

What is the gender split and age of King of the Hill viewers?

27.5% of King of the Hill fans are female, 72.5% are male, with an average age of 34.6 years.

03

Which brands do King of the Hill fans like most?

King of the Hill fans show strongest brand affinity for Beetlejuice (16.83×), Borat (30.29×), and Jonah Hill (18.51×) over the country average.

04

Where do King of the Hill fans live in United States?

King of the Hill fans in United States are most concentrated in California (reach ~400K), Texas (reach ~400K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do King of the Hill fans also like?

Beyond King of the Hill itself, the audience over-indexes on Borat (30.29×), Jonah Hill (18.51×), The Departed (18.35×), and Steve Carell (14.56×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for King of the Hill. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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