A data profile of the people who buy, follow and care about Free area of the Republic of China in United States — modelled from more than twelve digital signal sources. Free area of the Republic of China has an estimated audience of 284,626 people in United States.
The average Free area of the Republic of China fan in United States is 41.2 years old, balanced, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include TVBS, Taipei, Ford Mondeo, with strongest over-indexing on TVBS (317.8× the country average).
Demographically, the Free area of the Republic of China audience skews balanced with an average age of 41.2, and over-indexes on personality traits such as Quality Awareness, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 24 regions tracked by Rascasse.
The typical Free area of the Republic of China fan in United States is balanced, around 41.2 years old, with strong Quality Awareness tendencies and a notable affinity for TVBS.
The key figures that characterise the Free area of the Republic of China profile in United States.
50.4% are female, 49.6% are male, average age 41.2.
| Metric | Value |
|---|---|
| Female | 50.4% |
| Male | 49.6% |
| Average age | 41.2 |
| Estimated audience size | 284,626 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 26% |
of the worldwide Free area of the Republic of China audience comes from United States.
| Country | Share |
|---|---|
| Taiwan | 63.5% |
| China | 11.7% |
| Hong Kong | 4.5% |
Where the Free area of the Republic of China audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Washington, District of Columbia | ~1K | 1.33× | |
| 02 | Nevada | ~3K | 1.10× | |
| 03 | Alabama | ~4K | 1.07× | |
| 04 | Oregon | ~3K | 1.06× | |
| 05 | Wisconsin | ~4K | 1.03× | |
| 06 | Indiana | ~5K | 1.02× | |
| 07 | Minnesota | ~4K | 1.02× | |
| 08 | Maryland | ~5K | 1.01× | |
| 09 | Colorado | ~5K | 1.01× | |
| 10 | Arizona | ~6K | 0.99× | |
| 11 | Massachusetts | ~6K | 0.99× | |
| 12 | Washington | ~6K | 0.98× | |
| 13 | Michigan | ~7K | 0.97× | |
| 14 | New Jersey | ~7K | 0.97× | |
| 15 | Virginia | ~7K | 0.97× | |
| 16 | Ohio | ~8K | 0.96× | |
| 17 | Georgia | ~8K | 0.96× | |
| 18 | North Carolina | ~8K | 0.96× | |
| 19 | Pennsylvania | ~9K | 0.95× | |
| 20 | Illinois | ~9K | 0.95× | |
| 21 | Texas | ~20K | 0.92× | |
| 22 | Florida | ~20K | 0.92× | |
| 23 | New York | ~10K | 0.92× | |
| 24 | California | ~30K | 0.87× |
The strongest cross-interests of the Free area of the Republic of China audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | TVBS | Movies & TV | 317.80× | ||
| 02 | Ford Mondeo | Cars & Mobility | 173.91× | ||
| 03 | Taipei | Travel & Leisure | 53.19× | ||
| 04 | China Central Television | Movies & TV | 51.17× | ||
| 05 | Internet & Social Media | 36.68× | |||
| 06 | Cathay Pacific | Travel & Leisure | 22.06× | ||
| 07 | Helen Hunt | Movies & TV | 20.00× | ||
| 08 | EasyJet | Travel & Leisure | 20.00× | ||
| 09 | Soy milk | Food & Beverages | 19.46× | ||
| 10 | Ryanair | Travel & Leisure | 19.19× | ||
| 11 | Taiwan | Travel & Leisure | 14.86× | ||
| 12 | Tibet | Travel & Leisure | 14.18× | ||
| 13 | Amway | Health | 13.89× | ||
| 14 | FlightAware | Travel & Leisure | 8.87× | ||
| 15 | Din Tai Fung | Food & Beverages | 6.81× | ||
| 16 | First class travel | Travel & Leisure | 4.31× | ||
| 17 | Political science | Business & Career | 4.15× | ||
| 18 | FedEx | Business & Career | 3.12× | ||
| 19 | Mortgage loans | Business & Career | 2.61× | ||
| 20 | Airbnb | Travel & Leisure | 2.24× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 2.43× | |
| Travelling | THRILL | 2.07× | |
| Patriotism | CONSERVATISM | 2.04× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.75× | |
| DIY Mentality | THRILL | 0.76× | |
| Healthy Lifestyle | BALANCE | 0.94× |
Free area of the Republic of China has an estimated audience of 284,626 people in United States, concentrated in California and Texas.
50.4% of Free area of the Republic of China fans are female, 49.6% are male, with an average age of 41.2 years.
Free area of the Republic of China fans show strongest brand affinity for TVBS (317.8×), Taipei (53.19×), and Ford Mondeo (173.91×) over the country average.
Free area of the Republic of China fans in United States are most concentrated in California (reach ~30K), Texas (reach ~20K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.
Beyond Free area of the Republic of China itself, the audience over-indexes on Taipei (53.19×), Ford Mondeo (173.91×), WeChat (36.68×), and Taiwan (14.86×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Free area of the Republic of China. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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