Taipei Audience in Germany
Taipei has an estimated audience of 238,121 people in Germany. 38.7% are female, 61.3% are male, average age 36.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Taiwanese Hokkien, Taiwan, Taichung, Instant Gaming, Epic Games.
The average Taipei fan in Germany is 36.1 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Taiwanese Hokkien, Taiwan, Taichung, with strongest over-indexing on Taiwanese Hokkien (95.02× the country average). Demographically, the Taipei audience skews more male with an average age of 36.1, and over-indexes on personality traits such as Early Adopter Mentality, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Taipei fans
| Metric | Value |
|---|---|
| Female | 38.7% |
| Male | 61.3% |
| Average age | 36.1 |
| Estimated audience size | 238,121 |
Audience persona
The typical Taipei fan in Germany is more male, around 36.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Taiwanese Hokkien.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 52,744 | 1.01× |
| Bayern | 49,235 | 1.29× |
| Baden-Württemberg | 38,170 | 1.17× |
| Hessen | 26,421 | 1.46× |
| Niedersachsen | 19,240 | 0.83× |
| Berlin | 18,858 | 1.77× |
| Sachsen | 11,975 | 1.03× |
| Rheinland-Pfalz | 11,067 | 0.93× |
| Schleswig-Holstein | 6,931 | 0.81× |
| Hamburg | 6,514 | 1.21× |
| Brandenburg | 5,779 | 0.78× |
| Thüringen | 4,432 | 0.73× |
| Sachsen-Anhalt | 4,145 | 0.67× |
| Mecklenburg-Vorpommern | 2,695 | 0.59× |
| Bremen | 2,113 | 1.04× |
| Saarland | 1,982 | 0.68× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Taiwanese Hokkien | 95.02× | Business & Career |
| Taiwan | 16.65× | Travel & Leisure |
| Taichung | 53.69× | Travel & Leisure |
| Instant Gaming | 7.93× | Games |
| Epic Games | 7.37× | Games |
| Computer processors | 6.2× | Technology & Electronics |
| China Airlines | 27.85× | Travel & Leisure |
| Asus | 11.81× | Technology & Electronics |
| Wikipedia | 3.26× | Internet & Social Media |
| Traditional Chinese characters | 22.61× | Literature |
| Video card | 13.96× | Technology & Electronics |
| Motherboard | 16.66× | Technology & Electronics |
| Computer case | 30.98× | Technology & Electronics |
| TikTok | 2.25× | Internet & Social Media |
| Computer memory | 7.39× | Technology & Electronics |
| FRITZ!Box | 3.59× | Technology & Electronics |
| Twitch | 3.71× | Games |
| Gmail | 3.16× | Internet & Social Media |
| Counter-Strike: Global Offensive | 6.3× | Games |
| Tsai Ing-wen | 124.15× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 2.01 |
| Convenience Orientation | PREMIUM | 1.84 |
| Sports Activity | POWER | 1.72 |
| Travelling | THRILL | 1.62 |
| Quality Awareness | PREMIUM | 1.58 |
| Urban Lifestyle | OPEN | 1.55 |
Worldwide distribution
| Country | Share |
|---|---|
| Taiwan | 27.7% |
| China | 23.8% |
| United States | 11.7% |
See Taipei audiences in other countries
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,526,743)
- Berlin (8,392,974)
Frequently asked questions
How many fans does Taipei have in Germany?
Taipei has an estimated audience of 238,121 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Taipei fans?
38.7% of Taipei fans are female, 61.3% are male, with an average age of 36.1 years.
Which brands do Taipei fans like most?
Taipei fans show strongest brand affinity for Taiwanese Hokkien (95.02×), Taiwan (16.65×), and Taichung (53.69×) over the country average.
Where do Taipei fans live in Germany?
Taipei fans in Germany are most concentrated in Nordrhein-Westfalen (reach 52,744), Bayern (reach 49,235), and Baden-Württemberg (reach 38,170). These three regions account for the largest share of the active audience.
What other brands do Taipei fans also like?
Beyond Taipei itself, the audience over-indexes on Taiwan (16.65×), Taichung (53.69×), Instant Gaming (7.93×), and Epic Games (7.37×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Taipei. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.