Rascasse Audience Intelligence

Taipei Audience in Germany

A data profile of the people who buy, follow and care about Taipei in Germany — modelled from more than twelve digital signal sources. Taipei has an estimated audience of 238,121 people in Germany.

#413among City in Germany#1986among POI in Germany#1666in Travel & Leisure

The average Taipei fan in Germany is 36.1 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Taiwanese Hokkien, Taiwan, Taichung, with strongest over-indexing on Taiwanese Hokkien (95.02× the country average).

Demographically, the Taipei audience skews more male with an average age of 36.1, and over-indexes on personality traits such as Early Adopter Mentality, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Taipei fan in Germany is more male, around 36.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Taiwanese Hokkien.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Taipei profile in Germany.

Audience size
238K
in Germany
Gender
38.7%♀
61.3% male
Age
36.1
average years
Country rank
#20300
POI in Germany
Fig. 01

Search interest · 12-month trend

-8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Taipei fans

38.7% are female, 61.3% are male, average age 36.1.

Fig. 02

Gender split

38.7%
Female
61.3%
Male
Demographic split for Taipei audience in Germany
MetricValue
Female38.7%
Male61.3%
Average age36.1
Estimated audience size238,121
Fig. 03

Age distribution

Ø 36.1
average years
Age distribution of the Taipei audience in Germany
Age bracketShare%
16-1921%
20-2927%
30-3923%
40-4917%
50+12%
Fig. 04

Worldwide distribution

0.6%

of the worldwide Taipei audience comes from Germany.

Worldwide audience distribution share by country for Taipei
CountryShare
Taiwan27.7%
China23.7%
United States11.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Taipei audience in Germany is strongest.

Fig. 05

Top regions by affinity

Taipei fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~20K1.65×
02Hessen~20K1.35×
03Bayern~50K1.26×
04Hamburg~7K1.22×
05Baden-Württemberg~40K1.15×
06Bremen~2K1.04×
07Sachsen~10K1.03×
08Nordrhein-Westfalen~50K1.00×
09Rheinland-Pfalz~10K0.94×
10Brandenburg~6K0.85×
11Schleswig-Holstein~7K0.83×
12Niedersachsen~20K0.82×
13Thüringen~5K0.81×
14Saarland~2K0.80×
15Sachsen-Anhalt~5K0.75×
16Mecklenburg-Vorpommern~3K0.69×
Fig. 06

Affinity by region

Affinity by region — Taipei, Germany
0.69×1.00×1.65×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Taipei audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Taipei audience
#·InterestCategoryAffinity×
01Tsai Ing-wenPolitics & Society124.15×
02Taiwanese HokkienBusiness & Career95.02×
03TaichungTravel & Leisure53.69×
04Computer caseTechnology & Electronics30.98×
05China AirlinesTravel & Leisure27.85×
06Traditional Chinese charactersLiterature22.61×
07MotherboardTechnology & Electronics16.66×
08TaiwanTravel & Leisure16.65×
09Video cardTechnology & Electronics13.96×
10AsusTechnology & Electronics11.81×
11Instant GamingGames7.93×
12Computer memoryTechnology & Electronics7.39×
13Epic GamesGames7.37×
14Counter-Strike: Global OffensiveGames6.30×
15Computer processorsTechnology & Electronics6.20×
16TwitchGames3.71×
17FRITZ!BoxTechnology & Electronics3.59×
18WikipediaInternet & Social Media3.26×
19GmailInternet & Social Media3.16×
20TikTokInternet & Social Media2.25×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Taipei audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Taipei audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER2.73×
PatriotismCONSERVATISM2.31×
Need for SecurityCONSERVATISM2.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Taipei audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.87×
Design AffinityPREMIUM0.88×
SustainabilityBALANCE0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Taipei have in Germany?

Taipei has an estimated audience of 238,121 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Taipei fans?

38.7% of Taipei fans are female, 61.3% are male, with an average age of 36.1 years.

03

Which brands do Taipei fans like most?

Taipei fans show strongest brand affinity for Taiwanese Hokkien (95.02×), Taiwan (16.65×), and Taichung (53.69×) over the country average.

04

Where do Taipei fans live in Germany?

Taipei fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~50K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Taipei fans also like?

Beyond Taipei itself, the audience over-indexes on Taiwan (16.65×), Taichung (53.69×), Instant Gaming (7.93×), and China Airlines (27.85×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More City audiences in Germany

See Taipei audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Taipei. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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