Motherboard Audience in Germany
Motherboard has an estimated audience of 493,821 people in Germany. 18.6% are female, 81.4% are male, average age 32.7. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Origin (digital distribution software), Steam, Nvidia, Epic Games, Video card.
The average Motherboard fan in Germany is 32.7 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Origin (digital distribution software), Steam, Nvidia, with strongest over-indexing on Origin (digital distribution software) (18.82× the country average). Demographically, the Motherboard audience skews more male with an average age of 32.7, and over-indexes on personality traits such as Early Adopter Mentality, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic
Demographics of Motherboard fans
| Metric | Value |
|---|---|
| Female | 18.6% |
| Male | 81.4% |
| Average age | 32.7 |
| Estimated audience size | 493,821 |
Audience persona
The typical Motherboard fan in Germany is more male, around 32.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Origin (digital distribution software).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 77,364 | 0.97× |
| Nordrhein-Westfalen | 74,446 | 0.69× |
| Baden-Württemberg | 66,786 | 0.99× |
| Niedersachsen | 61,528 | 1.28× |
| Hessen | 39,834 | 1.06× |
| Sachsen | 28,767 | 1.19× |
| Rheinland-Pfalz | 25,388 | 1.03× |
| Berlin | 25,201 | 1.14× |
| Schleswig-Holstein | 18,307 | 1.03× |
| Brandenburg | 16,662 | 1.09× |
| Sachsen-Anhalt | 12,728 | 0.99× |
| Thüringen | 12,374 | 0.98× |
| Hamburg | 9,997 | 0.9× |
| Mecklenburg-Vorpommern | 7,398 | 0.78× |
| Saarland | 4,932 | 0.81× |
| Bremen | 4,461 | 1.06× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Origin (digital distribution software) | 18.82× | Games |
| Steam | 6.31× | Games |
| Nvidia | 10.11× | Technology & Electronics |
| Epic Games | 7.4× | Games |
| Video card | 15.73× | Technology & Electronics |
| FRITZ!Box | 4.01× | Technology & Electronics |
| notebooksbilliger.de | 8.06× | Shopping |
| Intel | 10.72× | Technology & Electronics |
| Mindfactory | 7.07× | Shopping |
| GeForce | 13.08× | Technology & Electronics |
| TikTok | 1.97× | Internet & Social Media |
| Hard drives | 7.07× | Technology & Electronics |
| Game consoles | 3.84× | Technology & Electronics |
| Computer hardware | 3.8× | Technology & Electronics |
| Computer memory | 6.25× | Technology & Electronics |
| Micro-Star International | 14.93× | Technology & Electronics |
| Twitch | 3.17× | Games |
| Laptop | 4.04× | Technology & Electronics |
| Free software | 5.1× | Technology & Electronics |
| Uplay | 15.89× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 2 |
| Patriotism | CONSERVATISM | 1.65 |
| Social Media Usage | JOY | 1.35 |
| Convenience Orientation | PREMIUM | 1.31 |
| Need for Security | CONSERVATISM | 1.28 |
| Career Orientation | POWER | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.2% |
| India | 6.2% |
| United Kingdom | 4.3% |
See Motherboard audiences in other countries
More Technology & Electronics audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Motherboard have in Germany?
Motherboard has an estimated audience of 493,821 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Motherboard fans?
18.6% of Motherboard fans are female, 81.4% are male, with an average age of 32.7 years.
Which brands do Motherboard fans like most?
Motherboard fans show strongest brand affinity for Origin (digital distribution software) (18.82×), Steam (6.31×), and Nvidia (10.11×) over the country average.
Where do Motherboard fans live in Germany?
Motherboard fans in Germany are most concentrated in Bayern (reach 77,364), Nordrhein-Westfalen (reach 74,446), and Baden-Württemberg (reach 66,786). These three regions account for the largest share of the active audience.
What other brands do Motherboard fans also like?
Beyond Motherboard itself, the audience over-indexes on Steam (6.31×), Nvidia (10.11×), Epic Games (7.4×), and Video card (15.73×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Motherboard. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.