Rascasse Audience Intelligence

Motherboard Audience in Germany

A data profile of the people who buy, follow and care about Motherboard in Germany — modelled from more than twelve digital signal sources. Motherboard has an estimated audience of 493,821 people in Germany.

#4704among Topic in Germany#512in Technology & Electronics

The average Motherboard fan in Germany is 32.7 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Origin (digital distribution software), Steam, Nvidia, with strongest over-indexing on Origin (digital distribution software) (18.82× the country average).

Demographically, the Motherboard audience skews more male with an average age of 32.7, and over-indexes on personality traits such as Early Adopter Mentality, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Motherboard fan in Germany is more male, around 32.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Origin (digital distribution software).

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Motherboard profile in Germany.

Audience size
494K
in Germany
Gender
18.6%♀
81.4% male
Age
32.7
average years
Country rank
#11867
Topic in Germany
Fig. 01

Search interest · 12-month trend

-24%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Motherboard fans

18.6% are female, 81.4% are male, average age 32.7.

Fig. 02

Gender split

18.6%
Female
81.4%
Male
Demographic split for Motherboard audience in Germany
MetricValue
Female18.6%
Male81.4%
Average age32.7
Estimated audience size493,821
Fig. 03

Age distribution

Ø 32.7
average years
Age distribution of the Motherboard audience in Germany
Age bracketShare%
16-1934%
20-2924%
30-3920%
40-4913%
50+8%
Fig. 04

Worldwide distribution

3.3%

of the worldwide Motherboard audience comes from Germany.

Worldwide audience distribution share by country for Motherboard
CountryShare
United States16.2%
India6.2%
United Kingdom4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Motherboard audience in Germany is strongest.

Fig. 05

Top regions by affinity

Motherboard fans by region: top regions in Germany
#RegionReachAffinity×
01Niedersachsen~60K1.26×
02Sachsen~30K1.15×
03Berlin~20K1.06×
04Schleswig-Holstein~20K1.05×
05Brandenburg~20K1.04×
06Sachsen-Anhalt~10K1.04×
07Thüringen~10K1.03×
08Bremen~4K1.03×
09Hessen~40K1.00×
10Rheinland-Pfalz~20K0.99×
11Baden-Württemberg~60K0.96×
12Bayern~80K0.95×
13Hamburg~10K0.94×
14Nordrhein-Westfalen~100K0.92×
15Saarland~5K0.90×
16Mecklenburg-Vorpommern~8K0.85×
Fig. 06

Affinity by region

Affinity by region — Motherboard, Germany
0.85×1.00×1.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Motherboard audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Motherboard audience
#·InterestCategoryAffinity×
01Origin (digital distribution software)Games18.82×
02Video cardTechnology & Electronics15.73×
03Micro-Star InternationalTechnology & Electronics14.93×
04GeForceTechnology & Electronics13.08×
05IntelTechnology & Electronics10.72×
06NvidiaTechnology & Electronics10.11×
07Advanced Micro DevicesTechnology & Electronics8.22×
08notebooksbilliger.deShopping8.06×
09Epic GamesGames7.40×
10MindfactoryShopping7.07×
11Hard drivesTechnology & Electronics7.07×
12SteamGames6.31×
13Computer memoryTechnology & Electronics6.25×
14Free softwareTechnology & Electronics5.10×
15LaptopTechnology & Electronics4.04×
16FRITZ!BoxTechnology & Electronics4.01×
17Game consolesTechnology & Electronics3.84×
18Computer hardwareTechnology & Electronics3.80×
19TwitchGames3.17×
20TikTokInternet & Social Media1.97×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Motherboard audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Motherboard audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.74×
Need for SecurityCONSERVATISM1.50×
Convenience OrientationPREMIUM1.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Motherboard audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.83×
TraditionCONSERVATISM0.83×
Design AffinityPREMIUM0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Motherboard have in Germany?

Motherboard has an estimated audience of 493,821 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Motherboard fans?

18.6% of Motherboard fans are female, 81.4% are male, with an average age of 32.7 years.

03

Which brands do Motherboard fans like most?

Motherboard fans show strongest brand affinity for Origin (digital distribution software) (18.82×), Steam (6.31×), and Nvidia (10.11×) over the country average.

04

Where do Motherboard fans live in Germany?

Motherboard fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~80K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Motherboard fans also like?

Beyond Motherboard itself, the audience over-indexes on Steam (6.31×), Nvidia (10.11×), Video card (15.73×), and Epic Games (7.4×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in Germany

See Motherboard audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Motherboard. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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