Micro-Star International Audience in Germany
Micro-Star International has an estimated audience of 398,374 people in Germany. 14.7% are female, 85.3% are male, average age 30.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Origin (digital distribution software), Nvidia, Steam, GeForce, Samsung SSD.
The average Micro-Star International fan in Germany is 30.2 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Origin (digital distribution software), Nvidia, Steam, with strongest over-indexing on Origin (digital distribution software) (31.83× the country average). Demographically, the Micro-Star International audience skews more male with an average age of 30.2, and over-indexes on personality traits such as Early Adopter Mentality, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Brand
Demographics of Micro-Star International fans
| Metric | Value |
|---|---|
| Female | 14.7% |
| Male | 85.3% |
| Average age | 30.2 |
| Estimated audience size | 398,374 |
Audience persona
The typical Micro-Star International fan in Germany is more male, around 30.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Origin (digital distribution software).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 94,039 | 1.08× |
| Bayern | 67,279 | 1.05× |
| Baden-Württemberg | 53,743 | 0.99× |
| Niedersachsen | 42,549 | 1.1× |
| Hessen | 33,213 | 1.09× |
| Rheinland-Pfalz | 20,113 | 1.01× |
| Sachsen | 19,753 | 1.01× |
| Berlin | 19,221 | 1.08× |
| Schleswig-Holstein | 14,060 | 0.98× |
| Brandenburg | 12,035 | 0.97× |
| Thüringen | 10,505 | 1.03× |
| Sachsen-Anhalt | 9,971 | 0.97× |
| Hamburg | 7,501 | 0.83× |
| Mecklenburg-Vorpommern | 6,397 | 0.84× |
| Saarland | 4,933 | 1.01× |
| Bremen | 3,236 | 0.95× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Origin (digital distribution software) | 31.83× | Games |
| Nvidia | 13.4× | Technology & Electronics |
| Steam | 6.17× | Games |
| GeForce | 16.78× | Technology & Electronics |
| Samsung SSD | 45.58× | |
| Instant Gaming | 7.48× | Games |
| Gearbox Software | 31.04× | Games |
| notebooksbilliger.de | 7.25× | Shopping |
| Harry Potter | 1.86× | Movies & TV |
| Counter-Strike: Global Offensive | 5.85× | Games |
| FRITZ!Box | 3.16× | Technology & Electronics |
| Freeware | 2.78× | Technology & Electronics |
| Ubisoft | 9.53× | Games |
| TikTok | 1.8× | Internet & Social Media |
| Minecraft | 6× | Games |
| Gaming | 4.37× | Games |
| Epic Games | 4.75× | Games |
| Intel | 8.25× | Technology & Electronics |
| PC game | 3.79× | Games |
| Gaming computer | 4.06× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.65 |
| Social Media Usage | JOY | 1.39 |
| Patriotism | CONSERVATISM | 1.37 |
| Need for Security | CONSERVATISM | 1.37 |
| Convenience Orientation | PREMIUM | 1.04 |
| Career Orientation | POWER | 1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 13.4% |
| Japan | 7.5% |
| Taiwan | 5.4% |
See Micro-Star International audiences in other countries
- Micro-Star International — United States
- Micro-Star International — United Kingdom
- Micro-Star International — France
- Micro-Star International — Italy
- Micro-Star International — Spain
- Micro-Star International — Brazil
- Micro-Star International — Japan
- Micro-Star International — South Korea
- Micro-Star International — India
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Frequently asked questions
How many fans does Micro-Star International have in Germany?
Micro-Star International has an estimated audience of 398,374 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Micro-Star International fans?
14.7% of Micro-Star International fans are female, 85.3% are male, with an average age of 30.2 years.
Which brands do Micro-Star International fans like most?
Micro-Star International fans show strongest brand affinity for Origin (digital distribution software) (31.83×), Nvidia (13.4×), and Steam (6.17×) over the country average.
Where do Micro-Star International fans live in Germany?
Micro-Star International fans in Germany are most concentrated in Nordrhein-Westfalen (reach 94,039), Bayern (reach 67,279), and Baden-Württemberg (reach 53,743). These three regions account for the largest share of the active audience.
What other brands do Micro-Star International fans also like?
Beyond Micro-Star International itself, the audience over-indexes on Nvidia (13.4×), Steam (6.17×), GeForce (16.78×), and Samsung SSD (45.58×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Micro-Star International. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.