Rascasse Audience Intelligence

Micro-Star International Target Market in Germany

A data profile of the people who buy, follow and care about Micro-Star International in Germany — modelled from more than twelve digital signal sources. Micro-Star International has an estimated audience of 394,100 people in Germany.

#1818among Brand in Germany#587in Technology & Electronics

The average Micro-Star International fan in Germany is 30.2 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Origin (digital distribution software), Nvidia, Steam, with strongest over-indexing on Origin (digital distribution software) (31.83× the country average).

Demographically, the Micro-Star International audience skews more male with an average age of 30.2, and over-indexes on personality traits such as Early Adopter Mentality, Social Media Usage.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Micro-Star International fan in Germany is more male, around 30.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Origin (digital distribution software).

Category: Technology & Electronics · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Micro-Star International profile in Germany.

Audience size
394K
in Germany
Gender
14.7%♀
85.3% male
Age
30.2
average years
Country rank
#14171
Brand in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Micro-Star International

14.7% are female, 85.3% are male, average age 30.2.

Fig. 02

Gender split

14.7%
Female
85.3%
Male
Demographic split for Micro-Star International audience in Germany
MetricValue
Female14.7%
Male85.3%
Average age30.2
Estimated audience size394,100
Fig. 03

Age distribution

Ø 30.2
average years
Age distribution of the Micro-Star International audience in Germany
Age bracketShare%
16-1940%
20-2927%
30-3920%
40-4910%
50+4%
Fig. 04

Worldwide distribution

3.8%

of the worldwide Micro-Star International audience comes from Germany.

Worldwide audience distribution share by country for Micro-Star International
CountryShare
United States13.2%
Japan7.6%
Taiwan5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Micro-Star International audience in Germany is strongest.

Fig. 05

Top regions by affinity

Micro-Star International customers by region in Germany
#RegionReachAffinity×
01Thüringen~10K1.09×
02Hessen~30K1.08×
03Niedersachsen~40K1.05×
04Nordrhein-Westfalen~90K1.03×
05Saarland~5K1.03×
06Bayern~70K1.02×
07Bremen~3K1.02×
08Rheinland-Pfalz~20K1.01×
09Schleswig-Holstein~10K1.01×
10Sachsen-Anhalt~10K1.00×
11Sachsen~20K0.99×
12Berlin~20K0.99×
13Baden-Württemberg~50K0.97×
14Brandenburg~10K0.96×
15Mecklenburg-Vorpommern~7K0.93×
16Hamburg~7K0.82×
Fig. 06

Affinity by region

Affinity by region — Micro-Star International, Germany
0.82×1.00×1.09×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Micro-Star International audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Micro-Star International audience
#·InterestCategoryAffinity×
01Samsung SSDTopic45.58×
02Origin (digital distribution software)Games31.83×
03Gearbox SoftwareGames31.04×
04GeForceTechnology & Electronics16.78×
05NvidiaTechnology & Electronics13.40×
06UbisoftGames9.53×
07IntelTechnology & Electronics8.25×
08Instant GamingGames7.48×
09notebooksbilliger.deShopping7.25×
10SteamGames6.17×
11MinecraftGames6.00×
12Counter-Strike: Global OffensiveGames5.85×
13Ninja (gamer)Games4.46×
14GamingGames4.37×
15Gaming computerTechnology & Electronics4.06×
16PC gameGames3.79×
17FRITZ!BoxTechnology & Electronics3.16×
18FreewareTechnology & Electronics2.78×
19Harry PotterMovies & TV1.86×
20TikTokInternet & Social Media1.80×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Micro-Star International audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Micro-Star International audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER2.45×
Social Media UsageJOY1.45×
PatriotismCONSERVATISM1.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Micro-Star International audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.65×
MindfulnessBALANCE0.67×
Community OrientationOPEN0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Micro-Star International's target market in Germany?

Micro-Star International's target market in Germany covers an estimated 394,100 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Micro-Star International customers?

14.7% of the Micro-Star International audience are female, 85.3% are male, with an average age of 30.2 years.

03

Which brands do Micro-Star International fans like most?

Micro-Star International fans show strongest brand affinity for Origin (digital distribution software) (31.83×), Nvidia (13.4×), and Steam (6.17×) over the country average.

04

Where do Micro-Star International fans live in Germany?

Micro-Star International fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~90K), Bayern (reach ~70K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Micro-Star International fans also like?

Beyond Micro-Star International itself, the audience over-indexes on Nvidia (13.4×), Steam (6.17×), GeForce (16.78×), and Samsung SSD (45.58×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in Germany

See Micro-Star International audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Micro-Star International. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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