Uppada Sarees Audience in United States
Uppada Sarees has an estimated audience of 1,061,811 people in United States. 68.0% are female, 32.0% are male, average age 36.2. Top regions: California, Texas, New Jersey. Top brand affinities: Alia Bhatt, Cash on delivery, Flipkart, HDFC Bank, Indian Premier League.
The average Uppada Sarees fan in United States is 36.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New Jersey. Top brand affinities include Alia Bhatt, Cash on delivery, Flipkart, with strongest over-indexing on Alia Bhatt (64.68× the country average). Demographically, the Uppada Sarees audience skews more female with an average age of 36.2, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 33 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Uppada Sarees fans
| Metric | Value |
|---|---|
| Female | 68.0% |
| Male | 32.0% |
| Average age | 36.2 |
| Estimated audience size | 1,061,811 |
Audience persona
The typical Uppada Sarees fan in United States is more female, around 36.2 years old, with strong Luxury Orientation tendencies and a notable affinity for Alia Bhatt.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 78,733 | 0.67× |
| Texas | 64,468 | 0.71× |
| New Jersey | 29,870 | 1.11× |
| Virginia | 27,944 | 1.08× |
| North Carolina | 24,858 | 0.78× |
| Illinois | 19,946 | 0.56× |
| Arkansas | 17,793 | 2.03× |
| Oklahoma | 17,401 | 1.48× |
| Kentucky | 17,125 | 1.29× |
| Alabama | 16,576 | 1.12× |
| New York | 16,565 | 0.28× |
| Kansas | 16,545 | 1.98× |
| Tennessee | 15,792 | 0.74× |
| South Carolina | 15,679 | 0.98× |
| Ohio | 15,326 | 0.47× |
| Indiana | 15,276 | 0.79× |
| Michigan | 15,257 | 0.55× |
| Maryland | 14,971 | 0.82× |
| Missouri | 14,794 | 0.86× |
| Florida | 14,681 | 0.2× |
| Pennsylvania | 14,550 | 0.41× |
| Iowa | 14,498 | 1.66× |
| Georgia | 14,089 | 0.43× |
| Wisconsin | 14,008 | 0.88× |
| Arizona | 13,490 | 0.62× |
| Massachusetts | 13,419 | 0.64× |
| Connecticut | 13,320 | 1.25× |
| Washington | 13,100 | 0.62× |
| Oregon | 13,059 | 1.07× |
| Utah | 12,981 | 1.37× |
| Minnesota | 12,516 | 0.82× |
| Colorado | 12,058 | 0.72× |
| Delaware | 11,781 | 4.02× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Alia Bhatt | 64.68× | Movies & TV |
| Cash on delivery | 35.45× | Business & Career |
| Flipkart | 21.17× | Shopping |
| HDFC Bank | 54.44× | Business & Career |
| Indian Premier League | 16.78× | Sports |
| Indeed.com | 3.63× | Business & Career |
| Malaysia | 9.15× | Travel & Leisure |
| MARIA.B | 25.4× | Fashion & Accessoires |
| Best Buy | 3.08× | Shopping |
| Sri Lanka | 16.32× | Travel & Leisure |
| Planet Fitness | 2.89× | Sports |
| Priyanka Chopra | 10.34× | Movies & TV |
| Jewellery store | 9.59× | Fashion & Accessoires |
| Diaper bag | 4.59× | Kids & Family |
| Viola Davis | 11.74× | Movies & TV |
| Deepika Padukone | 19.39× | Movies & TV |
| Axis Bank | 28.27× | Business & Career |
| Omega | 9.32× | Fashion & Accessoires |
| Wedding dress | 4.6× | Fashion & Accessoires |
| Kia Sportage | 12.81× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 2.73 |
| Quality Awareness | PREMIUM | 2.55 |
| LGBTQ+ Identity | OPEN | 2.14 |
| Pet Ownership | JOY | 1.94 |
| Design Affinity | PREMIUM | 1.48 |
| Price Sensitivity | PREMIUM | 1.45 |
Worldwide distribution
| Country | Share |
|---|---|
| India | 57.3% |
| United States | 9.6% |
| Japan | 4.4% |
See Uppada Sarees audiences in other countries
More Fashion & Accessoires audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Uppada Sarees have in United States?
Uppada Sarees has an estimated audience of 1,061,811 people in United States, concentrated in California and Texas.
What is the gender split and age of Uppada Sarees fans?
68.0% of Uppada Sarees fans are female, 32.0% are male, with an average age of 36.2 years.
Which brands do Uppada Sarees fans like most?
Uppada Sarees fans show strongest brand affinity for Alia Bhatt (64.68×), Cash on delivery (35.45×), and Flipkart (21.17×) over the country average.
Where do Uppada Sarees fans live in United States?
Uppada Sarees fans in United States are most concentrated in California (reach 78,733), Texas (reach 64,468), and New Jersey (reach 29,870). These three regions account for the largest share of the active audience.
What other brands do Uppada Sarees fans also like?
Beyond Uppada Sarees itself, the audience over-indexes on Cash on delivery (35.45×), Flipkart (21.17×), HDFC Bank (54.44×), and Indian Premier League (16.78×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Uppada Sarees. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.