Rascasse Audience Intelligence

Uppada Sarees Audience in United States

A data profile of the people who buy, follow and care about Uppada Sarees in United States — modelled from more than twelve digital signal sources. Uppada Sarees has an estimated audience of 1,061,811 people in United States.

#8476among Topic in United States#937in Fashion & Accessoires

The average Uppada Sarees fan in United States is 36.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Best Buy, Cash on delivery, Alia Bhatt, with strongest over-indexing on Best Buy (14.62× the country average).

Demographically, the Uppada Sarees audience skews more female with an average age of 36.2, and over-indexes on personality traits such as Price Sensitivity, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Uppada Sarees fan in United States is more female, around 36.2 years old, with strong Price Sensitivity tendencies and a notable affinity for Best Buy.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Uppada Sarees profile in United States.

Audience size
1.1M
in United States
Gender
68.0%♀
32.0% male
Age
36.2
average years
Country rank
#22760
Topic in United States
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Uppada Sarees fans

68.0% are female, 32.0% are male, average age 36.2.

Fig. 02

Gender split

68.0%
Female
32.0%
Male
Demographic split for Uppada Sarees audience in United States
MetricValue
Female68.0%
Male32.0%
Average age36.2
Estimated audience size1,061,811
Fig. 03

Age distribution

Ø 36.2
average years
Age distribution of the Uppada Sarees audience in United States
Age bracketShare%
16-1924%
20-2924%
30-3920%
40-4917%
50+14%
Fig. 04

Worldwide distribution

9.6%

of the worldwide Uppada Sarees audience comes from United States.

Worldwide audience distribution share by country for Uppada Sarees
CountryShare
India57.3%
United States9.6%
Japan4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Uppada Sarees audience in United States is strongest.

Fig. 05

Top regions by affinity

Uppada Sarees fans by region: top regions in United States
#RegionReachAffinity×
01Delaware~4K1.37×
02Illinois~40K1.16×
03Arkansas~10K1.12×
04New Jersey~30K1.11×
05Kansas~9K1.11×
06Connecticut~10K1.09×
07New Hampshire~5K1.09×
08Washington, District of Columbia~3K1.09×
09Iowa~9K1.07×
10Oklahoma~10K1.06×
11Virginia~30K1.05×
12North Dakota~2K1.05×
13Alabama~20K1.03×
14Oregon~10K1.03×
15Utah~10K1.03×
16Kentucky~10K1.02×
17Missouri~20K1.01×
18Minnesota~20K1.01×
19Mississippi~9K1.01×
20South Dakota~2K1.01×
21Idaho~5K1.00×
22Rhode Island~3K1.00×
23Vermont~2K1.00×
24Wyoming~2K1.00×
25Maryland~20K0.99×
26South Carolina~20K0.99×
27Louisiana~10K0.99×
28Nevada~10K0.99×
29New Mexico~5K0.99×
30Nebraska~5K0.99×
31Hawaii~5K0.99×
32Maine~4K0.99×
33Colorado~20K0.98×
34Wisconsin~20K0.98×
35Indiana~20K0.97×
36Massachusetts~20K0.96×
37Arizona~20K0.95×
38Tennessee~20K0.95×
39Washington~20K0.94×
40North Carolina~30K0.93×
41Michigan~30K0.93×
42Texas~80K0.92×
43Ohio~30K0.91×
44Georgia~30K0.91×
45Pennsylvania~30K0.90×
46California~100K0.85×
47Florida~60K0.85×
48New York~50K0.84×
49West Virginia0.00×
50Alaska0.00×
Fig. 06

Affinity by region

Affinity by region — Uppada Sarees, United States
0.84×1.00×1.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Uppada Sarees audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Uppada Sarees audience
#·InterestCategoryAffinity×
01HDFC BankBusiness & Career80.79×
02Cash on deliveryBusiness & Career76.65×
03Alia BhattMovies & TV69.39×
04Axis BankBusiness & Career50.64×
05MARIA.BFashion & Accessoires43.71×
06Ranbir KapoorMovies & TV39.72×
07Ranveer SinghMovies & TV31.58×
08FlipkartShopping25.93×
09Indian Premier LeagueSports22.04×
10Jewellery storeFashion & Accessoires21.71×
11OmegaFashion & Accessoires20.47×
12Bath & Body WorksShopping16.10×
13Best BuyShopping14.62×
14HindiPolitics & Society14.50×
15Cross-stitchHome & Garden12.63×
16MalaysiaTravel & Leisure11.62×
17PakistanTravel & Leisure9.71×
18E-TradeBusiness & Career9.37×
19Party dressFashion & Accessoires9.24×
20Bath and BodyworksShopping6.41×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Uppada Sarees audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Uppada Sarees audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM3.47×
Luxury OrientationPREMIUM3.04×
Quality AwarenessPREMIUM2.71×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Uppada Sarees audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.54×
TraditionCONSERVATISM0.83×
DIY MentalityTHRILL0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Uppada Sarees have in United States?

Uppada Sarees has an estimated audience of 1,061,811 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Uppada Sarees fans?

68.0% of Uppada Sarees fans are female, 32.0% are male, with an average age of 36.2 years.

03

Which brands do Uppada Sarees fans like most?

Uppada Sarees fans show strongest brand affinity for Best Buy (14.62×), Cash on delivery (76.65×), and Alia Bhatt (69.39×) over the country average.

04

Where do Uppada Sarees fans live in United States?

Uppada Sarees fans in United States are most concentrated in California (reach ~100K), Texas (reach ~80K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Uppada Sarees fans also like?

Beyond Uppada Sarees itself, the audience over-indexes on Cash on delivery (76.65×), Alia Bhatt (69.39×), Bath & Body Works (16.1×), and HDFC Bank (80.79×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Uppada Sarees. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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