A data profile of the people who buy, follow and care about Uppada Sarees in India — modelled from more than twelve digital signal sources. Uppada Sarees has an estimated audience of 6,318,258 people in India.
Uppada Sarees has an estimated audience of 6,318,258 people in India. 47.9% are female, 52.1% are male, average age 29.7. Top brand affinities: Superman, Do it yourself (DIY), Harry Potter, Chennai, Nutrient.
Top brand affinities include Superman, Do it yourself (DIY), Harry Potter, with strongest over-indexing on Superman (1.91× the country average).
Demographically, the Uppada Sarees audience skews balanced with an average age of 29.7, and over-indexes on personality traits such as DIY Mentality, Price Sensitivity.
The typical Uppada Sarees fan in India is balanced, around 29.7 years old, with strong DIY Mentality tendencies and a notable affinity for Superman.
The key figures that characterise the Uppada Sarees profile in India.
47.9% are female, 52.1% are male, average age 29.7.
| Metric | Value |
|---|---|
| Female | 47.9% |
| Male | 52.1% |
| Average age | 29.7 |
| Estimated audience size | 6,318,258 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 38% | |
| 20-29 | 35% | |
| 30-39 | 14% | |
| 40-49 | 8% | |
| 50+ | 5% |
of the worldwide Uppada Sarees audience comes from India.
| Country | Share |
|---|---|
| India | 57.3% |
| United States | 9.6% |
| Japan | 4.4% |
The strongest cross-interests of the Uppada Sarees audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Anti-aging cream | Beauty & Wellness | 3.04× | ||
| 02 | Art jewelry | Fashion & Accessoires | 2.67× | ||
| 03 | Weaving | Fashion & Accessoires | 2.27× | ||
| 04 | Handmade jewelry | Fashion & Accessoires | 2.17× | ||
| 05 | Do it yourself (DIY) | Home & Garden | 2.12× | ||
| 06 | Superman | Movies & TV | 1.91× | ||
| 07 | Pakistan national cricket team | Sports | 1.88× | ||
| 08 | Nutrient | Food & Beverages | 1.86× | ||
| 09 | Wedding invitation | Home & Garden | 1.85× | ||
| 10 | Chennai | Travel & Leisure | 1.84× | ||
| 11 | Business class | Travel & Leisure | 1.82× | ||
| 12 | England cricket team | Sports | 1.81× | ||
| 13 | Ranveer Singh | Movies & TV | 1.81× | ||
| 14 | Engagement ring | Fashion & Accessoires | 1.75× | ||
| 15 | Casino games | Games | 1.74× | ||
| 16 | Amitabh Bachchan | Movies & TV | 1.73× | ||
| 17 | Harry Potter | Movies & TV | 1.72× | ||
| 18 | Earring | Fashion & Accessoires | 1.71× | ||
| 19 | Cash on delivery | Business & Career | 1.63× | ||
| 20 | Pakistan | Travel & Leisure | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.85× | |
| Price Sensitivity | PREMIUM | 1.71× | |
| Early Adopter Mentality | POWER | 1.70× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.50× | |
| Travelling | THRILL | 0.80× | |
| Family Orientation | CONSERVATISM | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Uppada Sarees. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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