Uppada Sarees Audience in Germany
A data profile of the people who buy, follow and care about Uppada Sarees in Germany — modelled from more than twelve digital signal sources. Uppada Sarees has an estimated audience of 301,298 people in Germany.
The average Uppada Sarees fan in Germany is 40.7 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Tanishq, Deepika Padukone, Chennai Super Kings, with strongest over-indexing on Tanishq (50.5× the country average).
Demographically, the Uppada Sarees audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Career Orientation, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 4 regions tracked by Rascasse.
The typical Uppada Sarees fan in Germany is more female, around 40.7 years old, with strong Career Orientation tendencies and a notable affinity for Tanishq.
At a glance
The key figures that characterise the Uppada Sarees profile in Germany.
Search interest · 12-month trend
Demographics of Uppada Sarees fans
70.8% are female, 29.2% are male, average age 40.7.
Gender split
| Metric | Value |
|---|---|
| Female | 70.8% |
| Male | 29.2% |
| Average age | 40.7 |
| Estimated audience size | 301,298 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 19% | |
| 30-39 | 16% | |
| 40-49 | 15% | |
| 50+ | 30% |
Worldwide distribution
of the worldwide Uppada Sarees audience comes from Germany.
| Country | Share |
|---|---|
| India | 57.3% |
| United States | 9.6% |
| Japan | 4.4% |
Geography
Where the Uppada Sarees audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~20K | 1.13× | |
| 02 | Baden-Württemberg | ~40K | 0.99× | |
| 03 | Bayern | ~50K | 0.96× | |
| 04 | Nordrhein-Westfalen | ~60K | 0.92× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Uppada Sarees audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Tanishq | Fashion & Accessoires | 50.50× | ||
| 02 | Ranveer Singh | Movies & TV | 46.69× | ||
| 03 | Indian Cricket | Sports | 41.94× | ||
| 04 | Deepika Padukone | Movies & TV | 41.38× | ||
| 05 | Alia Bhatt | Movies & TV | 34.01× | ||
| 06 | BSE SENSEX | Business & Career | 33.92× | ||
| 07 | Chennai Super Kings | Sports | 30.68× | ||
| 08 | Philips TV | Technology & Electronics | 22.41× | ||
| 09 | Chennai | Travel & Leisure | 21.26× | ||
| 10 | Shah Rukh Khan | Movies & TV | 20.16× | ||
| 11 | OUTFITTERS | Shopping | 18.32× | ||
| 12 | Indian Super League | Sports | 17.66× | ||
| 13 | Hindi | Politics & Society | 12.56× | ||
| 14 | Priyanka Chopra | Movies & TV | 11.91× | ||
| 15 | Newcastle United F.C. | Sports | 8.71× | ||
| 16 | Day trading | Business & Career | 7.88× | ||
| 17 | Cross-stitch | Home & Garden | 6.24× | ||
| 18 | Party dress | Fashion & Accessoires | 5.21× | ||
| 19 | Unique Gifts | Shopping | 4.27× | ||
| 20 | TikTok | Internet & Social Media | 1.95× |
Personality of the Uppada Sarees audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 3.09× | |
| Risk Appetite | THRILL | 2.56× | |
| Travelling | THRILL | 2.02× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.67× | |
| Pet Ownership | JOY | 0.69× | |
| DIY Mentality | THRILL | 0.72× |
Frequently asked questions
How many fans does Uppada Sarees have in Germany?
Uppada Sarees has an estimated audience of 301,298 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Uppada Sarees fans?
70.8% of Uppada Sarees fans are female, 29.2% are male, with an average age of 40.7 years.
Which brands do Uppada Sarees fans like most?
Uppada Sarees fans show strongest brand affinity for Tanishq (50.5×), Deepika Padukone (41.38×), and Chennai Super Kings (30.68×) over the country average.
Where do Uppada Sarees fans live in Germany?
Uppada Sarees fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.
What other brands do Uppada Sarees fans also like?
Beyond Uppada Sarees itself, the audience over-indexes on Deepika Padukone (41.38×), Chennai Super Kings (30.68×), Ranveer Singh (46.69×), and BSE SENSEX (33.92×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
See Uppada Sarees audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Uppada Sarees. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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