Giesswein Target Market in Germany
A data profile of the people who buy, follow and care about Giesswein in Germany — modelled from more than twelve digital signal sources. Giesswein has an estimated audience of 1,062,107 people in Germany.
The average Giesswein fan in Germany is 36.2 years old, more female, and lives primarily in Bayern.
The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.
Top brand affinities include Nine West, Steve Madden, Jutarnji list, with strongest over-indexing on Nine West (107.53× the country average).
Demographically, the Giesswein audience skews more female with an average age of 36.2, and over-indexes on personality traits such as Individualism, Luxury Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Giesswein fan in Germany is more female, around 36.2 years old, with strong Individualism tendencies and a notable affinity for Nine West.
At a glance
The key figures that characterise the Giesswein profile in Germany.
Search interest · 12-month trend
Customer demographics of Giesswein
66.7% are female, 33.3% are male, average age 36.2.
Gender split
| Metric | Value |
|---|---|
| Female | 66.7% |
| Male | 33.3% |
| Average age | 36.2 |
| Estimated audience size | 1,062,107 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 25% | |
| 30-39 | 21% | |
| 40-49 | 20% | |
| 50+ | 12% |
Worldwide distribution
of the worldwide Giesswein audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 67.1% |
| Austria | 16.9% |
| Switzerland | 4.0% |
Geography
Where the Giesswein audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bayern | ~300K | 1.60× | |
| 02 | Baden-Württemberg | ~200K | 1.38× | |
| 03 | Rheinland-Pfalz | ~60K | 1.27× | |
| 04 | Hessen | ~90K | 1.22× | |
| 05 | Niedersachsen | ~100K | 1.15× | |
| 06 | Nordrhein-Westfalen | ~200K | 1.14× | |
| 07 | Schleswig-Holstein | ~40K | 1.07× | |
| 08 | Saarland | ~10K | 1.07× | |
| 09 | Brandenburg | ~30K | 0.83× | |
| 10 | Thüringen | ~20K | 0.83× | |
| 11 | Bremen | ~7K | 0.82× | |
| 12 | Hamburg | ~20K | 0.81× | |
| 13 | Sachsen | ~40K | 0.75× | |
| 14 | Berlin | ~30K | 0.75× | |
| 15 | Mecklenburg-Vorpommern | ~10K | 0.71× | |
| 16 | Sachsen-Anhalt | ~20K | 0.68× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Giesswein audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Nine West | Fashion & Accessoires | 107.53× | ||
| 02 | Steve Madden | Fashion & Accessoires | 25.42× | ||
| 03 | Firefly (airline) | Travel & Leisure | 10.72× | ||
| 04 | Tom Welling | Movies & TV | 10.37× | ||
| 05 | Bill Murray | Movies & TV | 10.22× | ||
| 06 | Jutarnji list | News | 10.14× | ||
| 07 | Banana Republic | Fashion & Accessoires | 9.94× | ||
| 08 | Reiss (brand) | Fashion & Accessoires | 9.64× | ||
| 09 | Blic | News | 8.24× | ||
| 10 | Kate Beckinsale | Movies & TV | 7.49× | ||
| 11 | Novak Djokovic | Sports | 6.86× | ||
| 12 | Polo Ralph Lauren | Fashion & Accessoires | 6.52× | ||
| 13 | Social shopping | Shopping | 5.96× | ||
| 14 | Massimo Dutti | Shopping | 5.27× | ||
| 15 | Skechers | Fashion & Accessoires | 5.11× | ||
| 16 | Max Mara | Fashion & Accessoires | 4.90× | ||
| 17 | Birkenstock | Fashion & Accessoires | 3.41× | ||
| 18 | Children's clothing | Fashion & Accessoires | 2.94× | ||
| 19 | Zara | Shopping | 2.44× | ||
| 20 | Instant messaging | Internet & Social Media | 2.11× |
Personality of the Giesswein audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.82× | |
| Luxury Orientation | PREMIUM | 1.59× | |
| Sustainability | BALANCE | 1.50× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.88× | |
| Patriotism | CONSERVATISM | 0.96× | |
| Social Media Usage | JOY | 0.98× |
Frequently asked questions
Who is Giesswein's target market in Germany?
Giesswein's target market in Germany covers an estimated 1,062,107 people, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Giesswein customers?
66.7% of the Giesswein audience are female, 33.3% are male, with an average age of 36.2 years.
Which brands do Giesswein fans like most?
Giesswein fans show strongest brand affinity for Nine West (107.53×), Steve Madden (25.42×), and Jutarnji list (10.14×) over the country average.
Where do Giesswein fans live in Germany?
Giesswein fans in Germany are most concentrated in Bayern (reach ~300K), Nordrhein-Westfalen (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.
What other brands do Giesswein fans also like?
Beyond Giesswein itself, the audience over-indexes on Steve Madden (25.42×), Jutarnji list (10.14×), Polo Ralph Lauren (6.52×), and Tom Welling (10.37×) compared to the Germany average.
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How to read this data
Audience size is the estimated number of people in Germany who actively search for Giesswein. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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