Giesswein Audience in Germany
Giesswein has an estimated audience of 1,166,460 people in Germany. 77.5% are female, 22.5% are male, average age 40.4. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Product design, Chorzów, De Buyer, Jacob Tremblay, Home Delivery.
The average Giesswein fan in Germany is 40.4 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Product design, Chorzów, De Buyer, with strongest over-indexing on Product design (1.94× the country average). Demographically, the Giesswein audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Individualism, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Mainstream fashion
Demographics of Giesswein fans
| Metric | Value |
|---|---|
| Female | 77.5% |
| Male | 22.5% |
| Average age | 40.4 |
| Estimated audience size | 1,166,460 |
Audience persona
The typical Giesswein fan in Germany is more female, around 40.4 years old, with strong Individualism tendencies and a notable affinity for Product design.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 316,299 | 1.69× |
| Nordrhein-Westfalen | 297,997 | 1.17× |
| Baden-Württemberg | 228,274 | 1.43× |
| Niedersachsen | 132,135 | 1.17× |
| Hessen | 113,406 | 1.28× |
| Rheinland-Pfalz | 75,512 | 1.29× |
| Schleswig-Holstein | 45,615 | 1.09× |
| Berlin | 41,223 | 0.79× |
| Sachsen | 40,735 | 0.71× |
| Brandenburg | 27,966 | 0.77× |
| Thüringen | 22,352 | 0.75× |
| Hamburg | 22,272 | 0.84× |
| Sachsen-Anhalt | 18,264 | 0.6× |
| Saarland | 14,390 | 1× |
| Mecklenburg-Vorpommern | 13,895 | 0.62× |
| Bremen | 7,808 | 0.78× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Product design | 1.94× | Business & Career |
| Chorzów | 27.5× | Travel & Leisure |
| De Buyer | 11.15× | Home & Garden |
| Jacob Tremblay | 3× | Movies & TV |
| Home Delivery | 1.61× | Food & Beverages |
| Picnic | 2.03× | Kids & Family |
| Emil Nolde | 2.86× | Arts & Culture |
| Buddy – The Buddy Holly Story | 2.6× | Music & Radio |
| Corfu (regional unit) | 1.69× | Travel & Leisure |
| Erkrath | 4.05× | Travel & Leisure |
| Liberace | 3.07× | Music & Radio |
| Stamp collecting | 2.57× | Home & Garden |
| Information sensitivity | 2.57× | Technology & Electronics |
| Hachis Parmentier | 6.05× | Food & Beverages |
| Jersey (fabric) | 2.49× | Fashion & Accessoires |
| Fantasy Earth: Zero | 3.03× | Games |
| Homesteading | 2.94× | Home & Garden |
| The Hunt (2012 film) | 2.05× | Movies & TV |
| The Hurricane (1999 film) | 6.17× | Movies & TV |
| Anton Hofreiter | 2.41× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Individualism | JOY | 1.5 |
| Creativity | OPEN | 1.39 |
| Sustainability | BALANCE | 1.36 |
| Sports Activity | POWER | 1.34 |
| Luxury Orientation | PREMIUM | 1.33 |
| Travelling | THRILL | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 66.6% |
| Austria | 16.7% |
| Switzerland | 4.0% |
See Giesswein audiences in other countries
More Mainstream fashion audiences in Germany
- Street One (4,944,211)
- Marco Polo (3,942,309)
- S.Oliver (3,667,071)
- Tom Tailor (2,884,349)
- Gina Tricot (2,419,798)
Frequently asked questions
How many fans does Giesswein have in Germany?
Giesswein has an estimated audience of 1,166,460 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Giesswein fans?
77.5% of Giesswein fans are female, 22.5% are male, with an average age of 40.4 years.
Which brands do Giesswein fans like most?
Giesswein fans show strongest brand affinity for Product design (1.94×), Chorzów (27.5×), and De Buyer (11.15×) over the country average.
Where do Giesswein fans live in Germany?
Giesswein fans in Germany are most concentrated in Bayern (reach 316,299), Nordrhein-Westfalen (reach 297,997), and Baden-Württemberg (reach 228,274). These three regions account for the largest share of the active audience.
What other brands do Giesswein fans also like?
Beyond Giesswein itself, the audience over-indexes on Chorzów (27.5×), De Buyer (11.15×), Jacob Tremblay (3×), and Home Delivery (1.61×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Giesswein. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.