A data profile of the people who buy, follow and care about Nelson, New Zealand in United States — modelled from more than twelve digital signal sources. Nelson, New Zealand has an estimated audience of 724,475 people in United States.
Nelson, New Zealand has an estimated audience of 724,475 people in United States. 48.9% are female, 51.1% are male, average age 39.3. Top brand affinities: Cam Newton, Antonio Brown, Skyline Chili, Google News, Kurt Geiger.
Top brand affinities include Cam Newton, Antonio Brown, Skyline Chili, with strongest over-indexing on Cam Newton (20× the country average).
Demographically, the Nelson, New Zealand audience skews balanced with an average age of 39.3, and over-indexes on personality traits such as Patriotism, Quality Awareness.
The typical Nelson, New Zealand fan in United States is balanced, around 39.3 years old, with strong Patriotism tendencies and a notable affinity for Cam Newton.
The key figures that characterise the Nelson, New Zealand profile in United States.
48.9% are female, 51.1% are male, average age 39.3.
| Metric | Value |
|---|---|
| Female | 48.9% |
| Male | 51.1% |
| Average age | 39.3 |
| Estimated audience size | 724,475 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 20% |
of the worldwide Nelson, New Zealand audience comes from United States.
| Country | Share |
|---|---|
| United States | 30.3% |
| New Zealand | 14.2% |
| Mexico | 6.5% |
The strongest cross-interests of the Nelson, New Zealand audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Zadig & Voltaire | Fashion & Accessoires | 25.42× | ||
| 02 | Cam Newton | Sports | 20.00× | ||
| 03 | Skyline Chili | Food & Beverages | 20.00× | ||
| 04 | Monty Python | Movies & TV | 20.00× | ||
| 05 | Johnny Rockets | Food & Beverages | 20.00× | ||
| 06 | Home warranty | Business & Career | 18.68× | ||
| 07 | Antonio Brown | Sports | 16.95× | ||
| 08 | Pizza Inn | Food & Beverages | 16.69× | ||
| 09 | Antarctica | Travel & Leisure | 15.12× | ||
| 10 | Alexa Bliss | Sports | 14.42× | ||
| 11 | Kurt Geiger | Fashion & Accessoires | 13.11× | ||
| 12 | Copa Libertadores | Sports | 12.20× | ||
| 13 | Rey Mysterio | Sports | 11.41× | ||
| 14 | Adam Levine | Music & Radio | 9.21× | ||
| 15 | Google News | News | 5.03× | ||
| 16 | Diaper bag | Kids & Family | 4.30× | ||
| 17 | Clarinet | Music & Radio | 4.10× | ||
| 18 | Metaphysics | Business & Career | 2.56× | ||
| 19 | Bass guitar | Music & Radio | 2.34× | ||
| 20 | FIFA World Cup | Sports | 2.17× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.25× | |
| Quality Awareness | PREMIUM | 1.73× | |
| Convenience Orientation | PREMIUM | 1.52× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.63× | |
| Mindfulness | BALANCE | 0.77× | |
| Early Adopter Mentality | POWER | 0.77× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Nelson, New Zealand. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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