Nelson, New Zealand Audience in United States
Nelson, New Zealand has an estimated audience of 724,475 people in United States. 48.9% are female, 51.1% are male, average age 39.3. Top brand affinities: Indeed.com, Enterprise Rent-A-Car, Google Maps, Gazebo, Jollibee.
Top brand affinities include Indeed.com, Enterprise Rent-A-Car, Google Maps, with strongest over-indexing on Indeed.com (10.89× the country average). Demographically, the Nelson, New Zealand audience skews balanced with an average age of 39.3, and over-indexes on personality traits such as Quality Awareness, Patriotism.
Category: Travel & Leisure · Type: POI · Subtype: Airport
Demographics of Nelson, New Zealand fans
| Metric | Value |
|---|---|
| Female | 48.9% |
| Male | 51.1% |
| Average age | 39.3 |
| Estimated audience size | 724,475 |
Audience persona
The typical Nelson, New Zealand fan in United States is balanced, around 39.3 years old, with strong Quality Awareness tendencies and a notable affinity for Indeed.com.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Indeed.com | 10.89× | Business & Career |
| Enterprise Rent-A-Car | 10.94× | Cars & Mobility |
| Google Maps | 6.92× | Internet & Social Media |
| Gazebo | 33.33× | Home & Garden |
| Jollibee | 13.44× | Food & Beverages |
| Subway Surfers | 20.39× | Games |
| Glassdoor | 17.22× | Business & Career |
| Capital One | 4.55× | Business & Career |
| Mauritius | 28.2× | Travel & Leisure |
| Autism Awareness | 9.83× | Health |
| Cam Newton | 16.38× | Sports |
| DuckDuckGo | 9.07× | Internet & Social Media |
| Antonio Brown | 14.83× | Sports |
| Apple Store | 7.77× | Shopping |
| Novak Djokovic | 13.07× | Sports |
| CarGurus | 5.55× | Cars & Mobility |
| Hilton Garden Inn | 16.88× | Travel & Leisure |
| Chandelier | 16.3× | Home & Garden |
| Google News | 5.46× | News |
| AccuWeather | 5.93× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.93 |
| Patriotism | CONSERVATISM | 1.47 |
| Design Affinity | PREMIUM | 1.2 |
| Spirituality | BALANCE | 1.17 |
| Career Orientation | POWER | 1.17 |
| Convenience Orientation | PREMIUM | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 30.3% |
| New Zealand | 14.2% |
| Mexico | 6.5% |
See Nelson, New Zealand audiences in other countries
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How to read this data
Audience size is the estimated number of people in United States who actively search for Nelson, New Zealand. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.