Nelson, New Zealand Audience in United States
Nelson, New Zealand has an estimated audience of 724,475 people in United States. 48.9% are female, 51.1% are male, average age 39.3. Top brand affinities: Fairy godmother, Home equity, GILT, Governor of Michigan, Nebraska Cornhuskers football.
Top brand affinities include Fairy godmother, Home equity, GILT, with strongest over-indexing on Fairy godmother (16.3× the country average). Demographically, the Nelson, New Zealand audience skews balanced with an average age of 39.3, and over-indexes on personality traits such as Quality Awareness, Patriotism.
Category: Travel & Leisure · Type: POI · Subtype: Airport
Demographics of Nelson, New Zealand fans
| Metric | Value |
|---|---|
| Female | 48.9% |
| Male | 51.1% |
| Average age | 39.3 |
| Estimated audience size | 724,475 |
Audience persona
The typical Nelson, New Zealand fan in United States is balanced, around 39.3 years old, with strong Quality Awareness tendencies and a notable affinity for Fairy godmother.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Fairy godmother | 16.3× | Literature |
| Home equity | 3.67× | Home & Garden |
| GILT | 20× | Shopping |
| Governor of Michigan | 8.45× | Politics & Society |
| Nebraska Cornhuskers football | 3.91× | Sports |
| Hipster | 10.31× | Politics & Society |
| Nationality | 2.22× | Politics & Society |
| Mathcore | 8.17× | Music & Radio |
| JDSU | 3.02× | Business & Career |
| Hibachi | 7.43× | Food & Beverages |
| Preta Gil | 17.22× | Music & Radio |
| Corona (band) | 4.56× | Music & Radio |
| Cherish (group) | 8× | Music & Radio |
| Takers | 6.58× | Movies & TV |
| Grinch | 2.61× | Movies & TV |
| TV Fanatic | 6.74× | Movies & TV |
| Google Home | 3.97× | Technology & Electronics |
| Charlamagne Tha God | 5.59× | Movies & TV |
| Home staging | 3.06× | Home & Garden |
| Vocal harmony | 2.64× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.93 |
| Patriotism | CONSERVATISM | 1.47 |
| Design Affinity | PREMIUM | 1.2 |
| Spirituality | BALANCE | 1.17 |
| Career Orientation | POWER | 1.17 |
| Convenience Orientation | PREMIUM | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 30.3% |
| New Zealand | 14.2% |
| Mexico | 6.5% |
See Nelson, New Zealand audiences in other countries
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How to read this data
Audience size is the estimated number of people in United States who actively search for Nelson, New Zealand. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.