Arctic Audience in United States

Arctic logo

Arctic has an estimated audience of 5,568,217 people in United States. 51.8% are female, 48.2% are male, average age 45.8. Top regions: California, Texas, New York. Top brand affinities: Capital One, Google Maps, AccuWeather, CarGurus, Diane Keaton.

The average Arctic fan in United States is 45.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Capital One, Google Maps, AccuWeather, with strongest over-indexing on Capital One (15.93× the country average). Demographically, the Arctic audience skews balanced with an average age of 45.8, and over-indexes on personality traits such as Risk Appetite, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Topic

Demographics of Arctic fans

Demographic split for Arctic audience in United States
MetricValue
Female51.8%
Male48.2%
Average age45.8
Estimated audience size5,568,217

Audience persona

The typical Arctic fan in United States is balanced, around 45.8 years old, with strong Risk Appetite tendencies and a notable affinity for Capital One.

Top regions in United States

Top regions ranked by reach for Arctic in United States
RegionReachAffinity
California683,3141.12×
Texas500,9281.05×
New York353,2521.14×
Florida348,7180.93×
Pennsylvania170,4660.91×
Illinois169,7130.91×
Georgia156,6440.91×
North Carolina151,8820.91×
Ohio141,6360.83×
Washington141,4691.27×
Virginia134,4280.99×
Michigan130,6120.9×
New Jersey125,8050.89×
Massachusetts112,2491.02×
Arizona102,7310.9×
Tennessee93,3840.84×
Maryland92,1710.96×
Indiana90,5520.89×
Colorado89,2621.02×
Missouri84,8650.95×
Minnesota76,7620.96×
Oregon74,9091.17×
South Carolina71,5930.85×
Wisconsin71,0170.85×
Kentucky62,8980.9×
Alabama61,2350.79×
Louisiana60,4810.84×
Oklahoma57,7410.93×
Connecticut52,3240.94×
Utah50,2551.01×
Alaska47,8504.02×
Nevada44,6450.83×
Arkansas39,9930.87×
Kansas38,5500.88×
Iowa38,0370.83×
Mississippi37,4910.82×
Idaho27,4980.98×
New Mexico24,9360.89×
Nebraska23,6480.85×
Hawaii23,1660.97×
West Virginia22,8610.88×
Washington, District of Columbia21,4721.28×
New Hampshire21,4450.98×
Maine20,8811.05×
Rhode Island19,9611.13×
Montana15,2980.99×
Delaware11,4440.74×
North Dakota9,9970.87×
South Dakota9,9660.77×
Vermont9,4500.97×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Arctic audience
BrandAffinityCategory
Capital One15.93×Business & Career
Google Maps10.66×Internet & Social Media
AccuWeather16.77×Home & Garden
CarGurus13.54×Cars & Mobility
Diane Keaton13.99×Movies & TV
Indeed.com8.17×Business & Career
Bruce Willis14.13×Movies & TV
Google News10.79×News
Aaron Rodgers11.62×Sports
Clint Eastwood16.14×Movies & TV
Billy Bob Thornton15.47×Movies & TV
Matthew McConaughey15.69×Movies & TV
Circle K12.05×Shopping
DeviantArt11.73×Internet & Social Media
Beetlejuice7.97×Movies & TV
ICloud15.14×Technology & Electronics
Enterprise Rent-A-Car9.45×Cars & Mobility
Demi Moore13.83×Movies & TV
Blake Lively13.87×Movies & TV
Jason Momoa12.91×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Arctic audience
TraitClusterScore
Risk AppetiteTHRILL2.11
PatriotismCONSERVATISM1.75
Luxury OrientationPREMIUM1.62
IndividualismJOY1.59
SustainabilityBALANCE1.5
TravellingTHRILL1.46

Worldwide distribution

Worldwide audience distribution share by country for Arctic
CountryShare
United States30.1%
United Kingdom7.3%
Canada5.0%

See Arctic audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Arctic have in United States?

Arctic has an estimated audience of 5,568,217 people in United States, concentrated in California and Texas.

What is the gender split and age of Arctic fans?

51.8% of Arctic fans are female, 48.2% are male, with an average age of 45.8 years.

Which brands do Arctic fans like most?

Arctic fans show strongest brand affinity for Capital One (15.93×), Google Maps (10.66×), and AccuWeather (16.77×) over the country average.

Where do Arctic fans live in United States?

Arctic fans in United States are most concentrated in California (reach 683,314), Texas (reach 500,928), and New York (reach 353,252). These three regions account for the largest share of the active audience.

What other brands do Arctic fans also like?

Beyond Arctic itself, the audience over-indexes on Google Maps (10.66×), AccuWeather (16.77×), CarGurus (13.54×), and Diane Keaton (13.99×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Arctic. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.