Arctic Audience in Germany
Arctic has an estimated audience of 829,821 people in Germany. 49.1% are female, 50.9% are male, average age 42.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Mülheim, Israel, Progressive rock, Artistic inspiration, Unique Gifts.
The average Arctic fan in Germany is 42.5 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Mülheim, Israel, Progressive rock, with strongest over-indexing on Mülheim (46.38× the country average). Demographically, the Arctic audience skews balanced with an average age of 42.5, and over-indexes on personality traits such as Patriotism, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Topic
Demographics of Arctic fans
| Metric | Value |
|---|---|
| Female | 49.1% |
| Male | 50.9% |
| Average age | 42.5 |
| Estimated audience size | 829,821 |
Audience persona
The typical Arctic fan in Germany is balanced, around 42.5 years old, with strong Patriotism tendencies and a notable affinity for Mülheim.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 216,639 | 1.19× |
| Bayern | 135,305 | 1.01× |
| Baden-Württemberg | 128,702 | 1.14× |
| Niedersachsen | 85,518 | 1.06× |
| Hessen | 68,131 | 1.08× |
| Rheinland-Pfalz | 45,891 | 1.1× |
| Sachsen | 36,769 | 0.9× |
| Berlin | 34,355 | 0.93× |
| Schleswig-Holstein | 30,321 | 1.02× |
| Brandenburg | 23,110 | 0.9× |
| Hamburg | 20,977 | 1.12× |
| Thüringen | 19,255 | 0.91× |
| Sachsen-Anhalt | 17,018 | 0.79× |
| Mecklenburg-Vorpommern | 13,836 | 0.87× |
| Saarland | 8,443 | 0.83× |
| Bremen | 8,133 | 1.15× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mülheim | 46.38× | Travel & Leisure |
| Israel | 2.92× | Travel & Leisure |
| Progressive rock | 2.15× | Music & Radio |
| Artistic inspiration | 1.68× | Arts & Culture |
| Unique Gifts | 1.72× | Shopping |
| Pillow | 1.83× | Home & Garden |
| Stradivarius | 1.97× | Shopping |
| Collectable | 1.65× | Kids & Family |
| Esra Erol | 5.72× | Movies & TV |
| Birthday Gifts | 1.6× | Kids & Family |
| Kouvola | 24.18× | Travel & Leisure |
| Laptop cooler | 19.89× | Technology & Electronics |
| Natural rubber | 2.04× | Cars & Mobility |
| Square foot gardening | 10.94× | Home & Garden |
| Škoda Kodiaq | 1.51× | Cars & Mobility |
| Minestrone | 1.85× | Food & Beverages |
| Kodi (software) | 2.07× | Technology & Electronics |
| Corona (band) | 1.7× | Music & Radio |
| Volvo V60 | 2.89× | Cars & Mobility |
| Graham Greene (actor) | 2.3× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.83 |
| Design Affinity | PREMIUM | 1.78 |
| Pet Ownership | JOY | 1.74 |
| Tradition | CONSERVATISM | 1.61 |
| Quality Awareness | PREMIUM | 1.52 |
| Sports Activity | POWER | 1.5 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 30.1% |
| United Kingdom | 7.3% |
| Canada | 5.0% |
See Arctic audiences in other countries
More Travel & Leisure audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Arctic have in Germany?
Arctic has an estimated audience of 829,821 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Arctic fans?
49.1% of Arctic fans are female, 50.9% are male, with an average age of 42.5 years.
Which brands do Arctic fans like most?
Arctic fans show strongest brand affinity for Mülheim (46.38×), Israel (2.92×), and Progressive rock (2.15×) over the country average.
Where do Arctic fans live in Germany?
Arctic fans in Germany are most concentrated in Nordrhein-Westfalen (reach 216,639), Bayern (reach 135,305), and Baden-Württemberg (reach 128,702). These three regions account for the largest share of the active audience.
What other brands do Arctic fans also like?
Beyond Arctic itself, the audience over-indexes on Israel (2.92×), Progressive rock (2.15×), Artistic inspiration (1.68×), and Unique Gifts (1.72×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Arctic. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.