A data profile of the people who buy, follow and care about Senegal in Germany — modelled from more than twelve digital signal sources. Senegal has an estimated audience of 325,438 people in Germany.
The average Senegal fan in Germany is 35.1 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Ubuntu (operating system), Stade Brestois 29, Samuel Eto'o, with strongest over-indexing on Ubuntu (operating system) (39.73× the country average).
Demographically, the Senegal audience skews more male with an average age of 35.1, and over-indexes on personality traits such as Convenience Orientation, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Senegal fan in Germany is more male, around 35.1 years old, with strong Convenience Orientation tendencies and a notable affinity for Ubuntu (operating system).
The key figures that characterise the Senegal profile in Germany.
40.9% are female, 59.1% are male, average age 35.1.
| Metric | Value |
|---|---|
| Female | 40.9% |
| Male | 59.1% |
| Average age | 35.1 |
| Estimated audience size | 325,438 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 23% | |
| 30-39 | 21% | |
| 40-49 | 16% | |
| 50+ | 12% |
Where the Senegal audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~20K | 1.30× | |
| 02 | Bremen | ~4K | 1.27× | |
| 03 | Hamburg | ~9K | 1.19× | |
| 04 | Hessen | ~30K | 1.15× | |
| 05 | Bayern | ~60K | 1.14× | |
| 06 | Nordrhein-Westfalen | ~80K | 1.13× | |
| 07 | Baden-Württemberg | ~50K | 1.08× | |
| 08 | Saarland | ~4K | 1.00× | |
| 09 | Rheinland-Pfalz | ~20K | 0.99× | |
| 10 | Niedersachsen | ~30K | 0.97× | |
| 11 | Schleswig-Holstein | ~10K | 0.90× | |
| 12 | Sachsen | ~10K | 0.83× | |
| 13 | Brandenburg | ~8K | 0.83× | |
| 14 | Mecklenburg-Vorpommern | ~5K | 0.77× | |
| 15 | Thüringen | ~6K | 0.76× | |
| 16 | Sachsen-Anhalt | ~6K | 0.74× |
The strongest cross-interests of the Senegal audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Stade Brestois 29 | Sports | 83.33× | ||
| 02 | Angers SCO | Sports | 78.57× | ||
| 03 | Samuel Eto'o | Sports | 56.27× | ||
| 04 | Ubuntu (operating system) | Technology & Electronics | 39.73× | ||
| 05 | Burkina Faso | Travel & Leisure | 36.31× | ||
| 06 | Stade Rennais F.C. | Sports | 34.34× | ||
| 07 | Edin Džeko | Sports | 23.97× | ||
| 08 | Ghana | Travel & Leisure | 15.24× | ||
| 09 | Hindi | Politics & Society | 13.77× | ||
| 10 | Roblox | Games | 9.66× | ||
| 11 | Ligue 1 | Sports | 7.82× | ||
| 12 | South Africa | Travel & Leisure | 7.51× | ||
| 13 | Lebanon | Travel & Leisure | 7.17× | ||
| 14 | Dailymotion | Movies & TV | 6.82× | ||
| 15 | Arabic pop music | Music & Radio | 5.82× | ||
| 16 | Indeed.com | Business & Career | 5.60× | ||
| 17 | Paris Saint-Germain | Sports | 5.00× | ||
| 18 | YouTube Music | Internet & Social Media | 3.84× | ||
| 19 | Michael Jackson | Music & Radio | 2.95× | ||
| 20 | Google Maps | Internet & Social Media | 2.60× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 2.36× | |
| Community Orientation | OPEN | 2.17× | |
| Spirituality | BALANCE | 2.02× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.62× | |
| DIY Mentality | THRILL | 0.71× | |
| Price Sensitivity | PREMIUM | 0.77× |
Senegal has an estimated audience of 325,438 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
40.9% of Senegal fans are female, 59.1% are male, with an average age of 35.1 years.
Senegal fans show strongest brand affinity for Ubuntu (operating system) (39.73×), Stade Brestois 29 (83.33×), and Samuel Eto'o (56.27×) over the country average.
Senegal fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Bayern (reach ~60K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.
Beyond Senegal itself, the audience over-indexes on Stade Brestois 29 (83.33×), Samuel Eto'o (56.27×), Indeed.com (5.6×), and Edin Džeko (23.97×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Senegal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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