Wilderness Audience in Germany
Wilderness has an estimated audience of 750,583 people in Germany. 54.9% are female, 45.1% are male, average age 34.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Google Maps, Scooby-Doo, Satire, Livemusic, Tagesschau.
The average Wilderness fan in Germany is 34.6 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Google Maps, Scooby-Doo, Satire, with strongest over-indexing on Google Maps (7.03× the country average). Demographically, the Wilderness audience skews balanced with an average age of 34.6, and over-indexes on personality traits such as Pet Ownership, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Topic
Demographics of Wilderness fans
| Metric | Value |
|---|---|
| Female | 54.9% |
| Male | 45.1% |
| Average age | 34.6 |
| Estimated audience size | 750,583 |
Audience persona
The typical Wilderness fan in Germany is balanced, around 34.6 years old, with strong Pet Ownership tendencies and a notable affinity for Google Maps.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 196,359 | 1.2× |
| Bayern | 129,497 | 1.07× |
| Baden-Württemberg | 108,081 | 1.06× |
| Niedersachsen | 78,819 | 1.08× |
| Hessen | 65,499 | 1.15× |
| Rheinland-Pfalz | 39,906 | 1.06× |
| Berlin | 37,350 | 1.11× |
| Sachsen | 30,574 | 0.83× |
| Schleswig-Holstein | 28,374 | 1.05× |
| Brandenburg | 21,153 | 0.91× |
| Hamburg | 19,025 | 1.12× |
| Sachsen-Anhalt | 15,215 | 0.78× |
| Thüringen | 14,451 | 0.76× |
| Mecklenburg-Vorpommern | 11,017 | 0.77× |
| Saarland | 9,002 | 0.98× |
| Bremen | 6,921 | 1.08× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Google Maps | 7.03× | Internet & Social Media |
| Scooby-Doo | 10.34× | Movies & TV |
| Satire | 7.09× | Literature |
| Livemusic | 4.04× | Music & Radio |
| Tagesschau | 2.42× | Movies & TV |
| Headphones | 6.53× | Technology & Electronics |
| Ubuntu (operating system) | 15.93× | Technology & Electronics |
| Philippine Stock Exchange | 15.68× | Business & Career |
| German television comedy | 5.96× | Movies & TV |
| Jennifer Love Hewitt | 9.89× | Movies & TV |
| James Franco | 12.27× | Movies & TV |
| Pets | 1.83× | Pets & Animals |
| Western Union | 4.02× | Business & Career |
| Astro (Malaysian satellite television) | 14.02× | Movies & TV |
| Country rap | 5.5× | Music & Radio |
| Joe Manganiello | 12.02× | Movies & TV |
| Allgäu | 5.05× | Travel & Leisure |
| Ski resort | 3.37× | Travel & Leisure |
| Automobiles | 1.73× | Cars & Mobility |
| Travel Blogger | 5.64× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.71 |
| Travelling | THRILL | 1.69 |
| Patriotism | CONSERVATISM | 1.59 |
| Sustainability | BALANCE | 1.51 |
| Sports Activity | POWER | 1.5 |
| Risk Appetite | THRILL | 1.38 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 39.2% |
| United Kingdom | 5.1% |
| Canada | 4.6% |
See Wilderness audiences in other countries
More Travel & Leisure audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Wilderness have in Germany?
Wilderness has an estimated audience of 750,583 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Wilderness fans?
54.9% of Wilderness fans are female, 45.1% are male, with an average age of 34.6 years.
Which brands do Wilderness fans like most?
Wilderness fans show strongest brand affinity for Google Maps (7.03×), Scooby-Doo (10.34×), and Satire (7.09×) over the country average.
Where do Wilderness fans live in Germany?
Wilderness fans in Germany are most concentrated in Nordrhein-Westfalen (reach 196,359), Bayern (reach 129,497), and Baden-Württemberg (reach 108,081). These three regions account for the largest share of the active audience.
What other brands do Wilderness fans also like?
Beyond Wilderness itself, the audience over-indexes on Scooby-Doo (10.34×), Satire (7.09×), Livemusic (4.04×), and Tagesschau (2.42×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Wilderness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.