Wilderness Audience in Germany
Wilderness has an estimated audience of 750,583 people in Germany. 54.9% are female, 45.1% are male, average age 34.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Mülheim, Goes, Krasnodar, Progressive rock, Unique Gifts.
The average Wilderness fan in Germany is 34.6 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Mülheim, Goes, Krasnodar, with strongest over-indexing on Mülheim (15.93× the country average). Demographically, the Wilderness audience skews balanced with an average age of 34.6, and over-indexes on personality traits such as Pet Ownership, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Topic
Demographics of Wilderness fans
| Metric | Value |
|---|---|
| Female | 54.9% |
| Male | 45.1% |
| Average age | 34.6 |
| Estimated audience size | 750,583 |
Audience persona
The typical Wilderness fan in Germany is balanced, around 34.6 years old, with strong Pet Ownership tendencies and a notable affinity for Mülheim.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 196,359 | 1.2× |
| Bayern | 129,497 | 1.07× |
| Baden-Württemberg | 108,081 | 1.06× |
| Niedersachsen | 78,819 | 1.08× |
| Hessen | 65,499 | 1.15× |
| Rheinland-Pfalz | 39,906 | 1.06× |
| Berlin | 37,350 | 1.11× |
| Sachsen | 30,574 | 0.83× |
| Schleswig-Holstein | 28,374 | 1.05× |
| Brandenburg | 21,153 | 0.91× |
| Hamburg | 19,025 | 1.12× |
| Sachsen-Anhalt | 15,215 | 0.78× |
| Thüringen | 14,451 | 0.76× |
| Mecklenburg-Vorpommern | 11,017 | 0.77× |
| Saarland | 9,002 | 0.98× |
| Bremen | 6,921 | 1.08× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mülheim | 15.93× | Travel & Leisure |
| Goes | 2.34× | Travel & Leisure |
| Krasnodar | 15.32× | Travel & Leisure |
| Progressive rock | 2.38× | Music & Radio |
| Unique Gifts | 1.8× | Shopping |
| Product design | 1.87× | Business & Career |
| Birthday Gifts | 1.63× | Kids & Family |
| Natural rubber | 2.03× | Cars & Mobility |
| The Hurlingham Club | 15.93× | Travel & Leisure |
| 3D printing | 1.73× | Technology & Electronics |
| Handmade Gifts | 1.53× | Kids & Family |
| Nurse education | 1.85× | Kids & Family |
| Esra Erol | 4.08× | Movies & TV |
| Icon (magazine) | 1.78× | Arts & Culture |
| Stucco | 1.65× | Home & Garden |
| The Journey (1959 film) | 8.9× | Movies & TV |
| Medieval fantasy | 6.71× | Literature |
| Minestrone | 1.53× | Food & Beverages |
| Hypertext | 1.74× | Technology & Electronics |
| Scratching post | 2.96× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.71 |
| Travelling | THRILL | 1.69 |
| Patriotism | CONSERVATISM | 1.59 |
| Sustainability | BALANCE | 1.51 |
| Sports Activity | POWER | 1.5 |
| Risk Appetite | THRILL | 1.38 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 39.2% |
| United Kingdom | 5.1% |
| Canada | 4.6% |
See Wilderness audiences in other countries
More Travel & Leisure audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Wilderness have in Germany?
Wilderness has an estimated audience of 750,583 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Wilderness fans?
54.9% of Wilderness fans are female, 45.1% are male, with an average age of 34.6 years.
Which brands do Wilderness fans like most?
Wilderness fans show strongest brand affinity for Mülheim (15.93×), Goes (2.34×), and Krasnodar (15.32×) over the country average.
Where do Wilderness fans live in Germany?
Wilderness fans in Germany are most concentrated in Nordrhein-Westfalen (reach 196,359), Bayern (reach 129,497), and Baden-Württemberg (reach 108,081). These three regions account for the largest share of the active audience.
What other brands do Wilderness fans also like?
Beyond Wilderness itself, the audience over-indexes on Goes (2.34×), Krasnodar (15.32×), Progressive rock (2.38×), and Unique Gifts (1.8×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Wilderness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.