Rascasse Audience Intelligence

Wilderness Audience in Germany

A data profile of the people who buy, follow and care about Wilderness in Germany — modelled from more than twelve digital signal sources. Wilderness has an estimated audience of 750,583 people in Germany.

#3738among Topic in Germany#669in Travel & Leisure

The average Wilderness fan in Germany is 34.6 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Google Maps, Scooby-Doo, Robert Redford, with strongest over-indexing on Google Maps (5.39× the country average).

Demographically, the Wilderness audience skews balanced with an average age of 34.6, and over-indexes on personality traits such as Community Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Wilderness fan in Germany is balanced, around 34.6 years old, with strong Community Orientation tendencies and a notable affinity for Google Maps.

Category: Travel & Leisure · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Wilderness profile in Germany.

Audience size
751K
in Germany
Gender
54.9%♀
45.1% male
Age
34.6
average years
Country rank
#8370
Topic in Germany
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Wilderness fans

54.9% are female, 45.1% are male, average age 34.6.

Fig. 02

Gender split

54.9%
Female
45.1%
Male
Demographic split for Wilderness audience in Germany
MetricValue
Female54.9%
Male45.1%
Average age34.6
Estimated audience size750,583
Fig. 03

Age distribution

Ø 34.6
average years
Age distribution of the Wilderness audience in Germany
Age bracketShare%
16-1931%
20-2921%
30-3919%
40-4918%
50+11%
Fig. 04

Worldwide distribution

2.8%

of the worldwide Wilderness audience comes from Germany.

Worldwide audience distribution share by country for Wilderness
CountryShare
United States39.2%
United Kingdom5.1%
Canada4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Wilderness audience in Germany is strongest.

Fig. 05

Top regions by affinity

Wilderness fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~200K1.17×
02Hessen~60K1.11×
03Hamburg~20K1.09×
04Rheinland-Pfalz~40K1.07×
05Bayern~100K1.05×
06Niedersachsen~80K1.05×
07Schleswig-Holstein~30K1.04×
08Bremen~7K1.04×
09Baden-Württemberg~100K1.03×
10Berlin~30K1.02×
11Saarland~9K0.99×
12Brandenburg~20K0.96×
13Sachsen~30K0.89×
14Sachsen-Anhalt~20K0.88×
15Thüringen~20K0.87×
16Mecklenburg-Vorpommern~10K0.87×
Fig. 06

Affinity by region

Affinity by region — Wilderness, Germany
0.87×1.00×1.17×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Wilderness audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Wilderness audience
#·InterestCategoryAffinity×
01Ubuntu (operating system)Technology & Electronics15.93×
02Astro (Malaysian satellite television)Movies & TV15.93×
03Joe ManganielloMovies & TV15.24×
04Philippine Stock ExchangeBusiness & Career14.93×
05American Music AwardMusic & Radio11.91×
06Scooby-DooMovies & TV10.51×
07James FrancoMovies & TV9.66×
08Travel BloggerTravel & Leisure6.62×
09National parkTravel & Leisure5.57×
10Cultural heritagePolitics & Society5.50×
11Sunday BrunchKids & Family5.43×
12Google MapsInternet & Social Media5.39×
13Robert RedfordMovies & TV5.10×
14Road tripTravel & Leisure5.00×
15Ski mountaineeringSports4.32×
16Ski resortTravel & Leisure4.12×
17Crime fictionLiterature4.05×
18Property finderHome & Garden3.04×
19LivemusicMusic & Radio2.66×
20TagesschauMovies & TV2.07×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Wilderness audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Wilderness audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN2.15×
PatriotismCONSERVATISM2.14×
Pet OwnershipJOY2.13×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Wilderness audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.71×
Social Media UsageJOY0.88×
CreativityOPEN0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Wilderness have in Germany?

Wilderness has an estimated audience of 750,583 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Wilderness fans?

54.9% of Wilderness fans are female, 45.1% are male, with an average age of 34.6 years.

03

Which brands do Wilderness fans like most?

Wilderness fans show strongest brand affinity for Google Maps (5.39×), Scooby-Doo (10.51×), and Robert Redford (5.1×) over the country average.

04

Where do Wilderness fans live in Germany?

Wilderness fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Wilderness fans also like?

Beyond Wilderness itself, the audience over-indexes on Scooby-Doo (10.51×), Robert Redford (5.1×), Ubuntu (operating system) (15.93×), and Joe Manganiello (15.24×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in Germany

See Wilderness audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Wilderness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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