Rascasse Audience Intelligence

Energy policy Audience in Germany

A data profile of the people who buy, follow and care about Energy policy in Germany — modelled from more than twelve digital signal sources. Energy policy has an estimated audience of 246,997 people in Germany.

#6765among Topic in Germany#936in Home & Garden

The average Energy policy fan in Germany is 39.7 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Efficient energy use, Energy conservation, Photovoltaic system, with strongest over-indexing on Efficient energy use (60× the country average).

Demographically, the Energy policy audience skews more male with an average age of 39.7, and over-indexes on personality traits such as Sustainability, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Energy policy fan in Germany is more male, around 39.7 years old, with strong Sustainability tendencies and a notable affinity for Efficient energy use.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Energy policy profile in Germany.

Audience size
247K
in Germany
Gender
37.9%♀
62.1% male
Age
39.7
average years
Country rank
#19818
Topic in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Energy policy fans

37.9% are female, 62.1% are male, average age 39.7.

Fig. 02

Gender split

37.9%
Female
62.1%
Male
Demographic split for Energy policy audience in Germany
MetricValue
Female37.9%
Male62.1%
Average age39.7
Estimated audience size246,997
Fig. 03

Age distribution

Ø 39.7
average years
Age distribution of the Energy policy audience in Germany
Age bracketShare%
16-1918%
20-2920%
30-3920%
40-4920%
50+21%
Fig. 04

Worldwide distribution

6.6%

of the worldwide Energy policy audience comes from Germany.

Worldwide audience distribution share by country for Energy policy
CountryShare
United States24.5%
Ukraine12.4%
Italy7.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Energy policy audience in Germany is strongest.

Fig. 05

Top regions by affinity

Energy policy fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~3K1.47×
02Berlin~10K1.10×
03Thüringen~7K1.09×
04Mecklenburg-Vorpommern~5K1.03×
05Sachsen-Anhalt~7K1.02×
06Brandenburg~8K1.00×
07Saarland~3K1.00×
08Hamburg~5K0.96×
09Schleswig-Holstein~8K0.95×
10Rheinland-Pfalz~10K0.92×
11Sachsen~10K0.92×
12Bayern~40K0.91×
13Hessen~20K0.90×
14Nordrhein-Westfalen~50K0.88×
15Niedersachsen~20K0.86×
16Baden-Württemberg~30K0.82×
Fig. 06

Affinity by region

Affinity by region — Energy policy, Germany
0.82×1.00×1.47×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Energy policy audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Energy policy audience
#·InterestCategoryAffinity×
01Public transport bus serviceCars & Mobility72.66×
02Efficient energy useTechnology & Electronics60.00×
03Homeowner associationBusiness & Career57.14×
04Energy conservationHome & Garden54.55×
05Photovoltaic systemHome & Garden28.64×
06PhotovoltaicsHome & Garden20.26×
07Solar powerHome & Garden20.14×
08Plastic recyclingPolitics & Society16.94×
09Solar cellHome & Garden16.11×
10Sustainable energyHome & Garden14.55×
11Renewable energyBusiness & Career12.44×
12Organic certificationFood & Beverages10.91×
13Home insuranceBusiness & Career7.50×
14Ethical consumerismShopping6.80×
15Solar energyHome & Garden6.70×
16Home automationTechnology & Electronics4.23×
17EnergyHome & Garden3.67×
18TagesschauMovies & TV2.66×
19Netto Marken-DiscountShopping2.27×
20Personal financeBusiness & Career2.02×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Energy policy audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Energy policy audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE4.34×
Quality AwarenessPREMIUM2.01×
Need for SecurityCONSERVATISM1.87×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Energy policy audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.86×
Luxury OrientationPREMIUM0.90×
ExtroversionTHRILL0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Energy policy have in Germany?

Energy policy has an estimated audience of 246,997 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Energy policy fans?

37.9% of Energy policy fans are female, 62.1% are male, with an average age of 39.7 years.

03

Which brands do Energy policy fans like most?

Energy policy fans show strongest brand affinity for Efficient energy use (60×), Energy conservation (54.55×), and Photovoltaic system (28.64×) over the country average.

04

Where do Energy policy fans live in Germany?

Energy policy fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~50K), Bayern (reach ~40K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Energy policy fans also like?

Beyond Energy policy itself, the audience over-indexes on Energy conservation (54.55×), Photovoltaic system (28.64×), Solar power (20.14×), and Photovoltaics (20.26×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Energy policy audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Energy policy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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