Energy policy Audience in Germany
Energy policy has an estimated audience of 246,997 people in Germany. 37.9% are female, 62.1% are male, average age 39.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Assisi, Progressive rock, Unique Gifts, Cocktail, Pillow.
The average Energy policy fan in Germany is 39.7 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Assisi, Progressive rock, Unique Gifts, with strongest over-indexing on Assisi (18.33× the country average). Demographically, the Energy policy audience skews more male with an average age of 39.7, and over-indexes on personality traits such as Sustainability, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 15 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Energy policy fans
| Metric | Value |
|---|---|
| Female | 37.9% |
| Male | 62.1% |
| Average age | 39.7 |
| Estimated audience size | 246,997 |
Audience persona
The typical Energy policy fan in Germany is more male, around 39.7 years old, with strong Sustainability tendencies and a notable affinity for Assisi.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 42,064 | 0.78× |
| Bayern | 28,106 | 0.71× |
| Baden-Württemberg | 16,761 | 0.5× |
| Hessen | 15,829 | 0.84× |
| Berlin | 13,386 | 1.21× |
| Sachsen | 8,444 | 0.7× |
| Thüringen | 7,833 | 1.24× |
| Brandenburg | 7,639 | 1× |
| Sachsen-Anhalt | 7,608 | 1.19× |
| Rheinland-Pfalz | 7,278 | 0.59× |
| Niedersachsen | 7,224 | 0.3× |
| Mecklenburg-Vorpommern | 6,691 | 1.42× |
| Bremen | 6,527 | 3.09× |
| Schleswig-Holstein | 6,234 | 0.7× |
| Hamburg | 4,102 | 0.73× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Assisi | 18.33× | Travel & Leisure |
| Progressive rock | 4.22× | Music & Radio |
| Unique Gifts | 2.02× | Shopping |
| Cocktail | 1.53× | Food & Beverages |
| Pillow | 1.78× | Home & Garden |
| Natural rubber | 2.69× | Cars & Mobility |
| Birthday Gifts | 1.92× | Kids & Family |
| Christmas Gift | 1.83× | Kids & Family |
| Stucco | 2.12× | Home & Garden |
| Samanyolu Haber | 3.53× | Movies & TV |
| Hypertext | 1.93× | Technology & Electronics |
| Roaming | 2.22× | Technology & Electronics |
| Golem | 1.7× | Technology & Electronics |
| Medieval fantasy | 5.65× | Literature |
| Rhodiola | 4.88× | Health |
| Sanremo | 4.78× | Travel & Leisure |
| Low-carbon emission | 3.17× | Politics & Society |
| Godzilla (1954 film) | 2.27× | Movies & TV |
| HydraFacial | 2.89× | Beauty & Wellness |
| Schweinshaxe | 2.17× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 5.21 |
| DIY Mentality | THRILL | 1.98 |
| Convenience Orientation | PREMIUM | 1.62 |
| Sports Activity | POWER | 1.61 |
| Indulgence | JOY | 1.56 |
| Need for Security | CONSERVATISM | 1.52 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.5% |
| Ukraine | 12.4% |
| Italy | 7.9% |
See Energy policy audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Energy policy have in Germany?
Energy policy has an estimated audience of 246,997 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Energy policy fans?
37.9% of Energy policy fans are female, 62.1% are male, with an average age of 39.7 years.
Which brands do Energy policy fans like most?
Energy policy fans show strongest brand affinity for Assisi (18.33×), Progressive rock (4.22×), and Unique Gifts (2.02×) over the country average.
Where do Energy policy fans live in Germany?
Energy policy fans in Germany are most concentrated in Nordrhein-Westfalen (reach 42,064), Bayern (reach 28,106), and Baden-Württemberg (reach 16,761). These three regions account for the largest share of the active audience.
What other brands do Energy policy fans also like?
Beyond Energy policy itself, the audience over-indexes on Progressive rock (4.22×), Unique Gifts (2.02×), Cocktail (1.53×), and Pillow (1.78×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Energy policy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.