Rascasse Audience Intelligence

Human body Audience in Germany

A data profile of the people who buy, follow and care about Human body in Germany — modelled from more than twelve digital signal sources. Human body has an estimated audience of 2,217,875 people in Germany.

#1763among Topic in Germany#75in Health

The average Human body fan in Germany is 39.7 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Paleontology, General practitioner, Tagesschau, with strongest over-indexing on Paleontology (10.33× the country average).

Demographically, the Human body audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Extroversion, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Human body fan in Germany is more female, around 39.7 years old, with strong Extroversion tendencies and a notable affinity for Paleontology.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Human body profile in Germany.

Audience size
2.2M
in Germany
Gender
63.2%♀
36.8% male
Age
39.7
average years
Country rank
#3009
Topic in Germany
Fig. 01

Search interest · 12-month trend

-18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Human body fans

63.2% are female, 36.8% are male, average age 39.7.

Fig. 02

Gender split

63.2%
Female
36.8%
Male
Demographic split for Human body audience in Germany
MetricValue
Female63.2%
Male36.8%
Average age39.7
Estimated audience size2,217,875
Fig. 03

Age distribution

Ø 39.7
average years
Age distribution of the Human body audience in Germany
Age bracketShare%
16-1916%
20-2920%
30-3923%
40-4924%
50+17%
Fig. 04

Worldwide distribution

2.0%

of the worldwide Human body audience comes from Germany.

Worldwide audience distribution share by country for Human body
CountryShare
United States20.1%
Italy6.0%
Brazil5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Human body audience in Germany is strongest.

Fig. 05

Top regions by affinity

Human body fans by region: top regions in Germany
#RegionReachAffinity×
01Thüringen~70K1.30×
02Mecklenburg-Vorpommern~50K1.25×
03Sachsen-Anhalt~70K1.24×
04Sachsen~100K1.18×
05Brandenburg~70K1.08×
06Niedersachsen~200K1.02×
07Nordrhein-Westfalen~500K0.97×
08Schleswig-Holstein~80K0.97×
09Baden-Württemberg~300K0.94×
10Rheinland-Pfalz~100K0.93×
11Bremen~20K0.93×
12Hessen~200K0.91×
13Saarland~20K0.88×
14Bayern~300K0.87×
15Hamburg~40K0.84×
16Berlin~80K0.83×
Fig. 06

Affinity by region

Affinity by region — Human body, Germany
0.83×1.00×1.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Human body audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Human body audience
#·InterestCategoryAffinity×
01PaleontologyHealth10.33×
02General practitionerHealth10.33×
03Spartan raceSports8.70×
04Liza MinnelliMusic & Radio6.16×
05Italo discoMusic & Radio4.69×
06Body paintingBeauty & Wellness4.57×
07Nail salonBeauty & Wellness4.08×
08SolidarityPolitics & Society3.57×
09ManicureBeauty & Wellness3.08×
10Artificial nailsBeauty & Wellness2.85×
11Self-confidenceHealth2.81×
12VolunteeringPolitics & Society2.76×
13Permanent makeupBeauty & Wellness2.36×
14Skin careBeauty & Wellness1.89×
15TattoosFashion & Accessoires1.81×
16PrimarkShopping1.76×
17TagesschauMovies & TV1.64×
18DessertsFood & Beverages1.63×
19Müller (company)Food & Beverages1.58×
20KitchenHome & Garden1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Human body audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Human body audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL2.84×
MindfulnessBALANCE1.69×
IndulgenceJOY1.60×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Human body audience · Rather not
TraitClusterDeviationScore
Career OrientationPOWER0.91×
Risk AppetiteTHRILL1.02×
Social Media UsageJOY1.03×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Human body have in Germany?

Human body has an estimated audience of 2,217,875 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Human body fans?

63.2% of Human body fans are female, 36.8% are male, with an average age of 39.7 years.

03

Which brands do Human body fans like most?

Human body fans show strongest brand affinity for Paleontology (10.33×), General practitioner (10.33×), and Tagesschau (1.64×) over the country average.

04

Where do Human body fans live in Germany?

Human body fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~500K), Bayern (reach ~300K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Human body fans also like?

Beyond Human body itself, the audience over-indexes on General practitioner (10.33×), Tagesschau (1.64×), Nail salon (4.08×), and Volunteering (2.76×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in Germany

See Human body audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Human body. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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