Rascasse Audience Intelligence

Human body Audience in Italy

A data profile of the people who buy, follow and care about Human body in Italy — modelled from more than twelve digital signal sources. Human body has an estimated audience of 6,562,841 people in Italy.

Human body has an estimated audience of 6,562,841 people in Italy. 64.8% are female, 35.2% are male, average age 41.8. Top brand affinities: Wikipedia, Volunteering, Brazil national football team, Genetics, Master of Business Administration.

Top brand affinities include Wikipedia, Volunteering, Brazil national football team, with strongest over-indexing on Wikipedia (3.61× the country average).

Demographically, the Human body audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Mindfulness, Community Orientation.

The typical Human body fan in Italy is more female, around 41.8 years old, with strong Mindfulness tendencies and a notable affinity for Wikipedia.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Human body profile in Italy.

Audience size
6.6M
in Italy
Gender
64.8%
35.2% male
Age
41.8
average years
Country rank
#929
Topic in Italy
Fig. 01

Search interest · 12-month trend

-13%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Human body fans

64.8% are female, 35.2% are male, average age 41.8.

Fig. 02

Gender split

64.8%
Female
35.2%
Male
Demographic split for Human body audience in Italy
MetricValue
Female64.8%
Male35.2%
Average age41.8
Estimated audience size6,562,841
Fig. 03

Age distribution

Ø 41.8
average years
Age distribution of the Human body audience in Italy
Age bracketShare%
16-1914%
20-2916%
30-3922%
40-4923%
50+25%
Fig. 04

Worldwide distribution

6.0%

of the worldwide Human body audience comes from Italy.

Worldwide audience distribution share by country for Human body
CountryShare
United States20.1%
Italy6.0%
Brazil5.3%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Human body audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Human body audience
#·InterestCategoryAffinity×
01Brazil national football teamSports4.05×
02WikipediaInternet & Social Media3.61×
03Master of Business AdministrationBusiness & Career3.20×
04BreastfeedingKids & Family3.10×
05SatireLiterature2.64×
06Preventive healthcareHealth2.61×
07CholesterolFood & Beverages2.57×
08GeneticsKids & Family2.36×
09VolunteeringPolitics & Society2.29×
10Sanremo Music FestivalMusic & Radio2.08×
11Adriatic SeaTravel & Leisure1.89×
12Political scienceBusiness & Career1.87×
13MediasetTechnology & Electronics1.77×
14ConfectioneryFood & Beverages1.76×
15Singer-songwriterMusic & Radio1.71×
16MilkFood & Beverages1.62×
17Travel websiteTravel & Leisure1.59×
18ManicureBeauty & Wellness1.58×
19Musical theatreMovies & TV1.57×
20Google MapsInternet & Social Media1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Human body audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Human body audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.43×
Community OrientationOPEN1.32×
Convenience OrientationPREMIUM1.31×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Human body audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.85×
Luxury OrientationPREMIUM0.85×
IndulgenceJOY0.86×
1.00× baseline
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Italy who actively search for Human body. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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