Noah Lyles Audience in United States

Noah Lyles logo

Noah Lyles has an estimated audience of 946,217 people in United States. 46.3% are female, 53.7% are male, average age 37.5. Top regions: California, Texas, Florida. Top brand affinities: Elsword, Lulu 黃路梓茵, Urban Outfitters, Staycation, Home staging.

The average Noah Lyles fan in United States is 37.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Elsword, Lulu 黃路梓茵, Urban Outfitters, with strongest over-indexing on Elsword (24.32× the country average). Demographically, the Noah Lyles audience skews balanced with an average age of 37.5, and over-indexes on personality traits such as Luxury Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Track and field

Demographics of Noah Lyles fans

Demographic split for Noah Lyles audience in United States
MetricValue
Female46.3%
Male53.7%
Average age37.5
Estimated audience size946,217

Audience persona

The typical Noah Lyles fan in United States is balanced, around 37.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Elsword.

Top regions in United States

Top regions ranked by reach for Noah Lyles in United States
RegionReachAffinity
California114,3761.1×
Texas98,5591.21×
Florida73,1251.14×
New York67,5891.28×
Georgia43,3351.49×
Virginia39,5851.72×
North Carolina35,5361.25×
Pennsylvania32,7661.03×
Illinois31,4211×
New Jersey30,8451.28×
Ohio28,3050.97×
Maryland27,4781.69×
Michigan22,9340.93×
Massachusetts20,0931.08×
Washington19,4721.03×
Tennessee17,7380.93×
Indiana16,3060.94×
Colorado15,6111.05×
Arizona15,2510.79×
South Carolina14,5461.02×
Wisconsin14,4811.02×
Louisiana13,7471.13×
Minnesota13,4750.99×
Missouri13,3920.88×
Alabama12,5000.95×
Oregon10,3780.96×
Connecticut10,1491.07×
Kentucky10,0730.85×
Oklahoma8,6000.82×
Nevada8,0240.88×
Utah7,5660.89×
Kansas7,4711×
Arkansas7,2800.93×
Mississippi7,1270.91×
Iowa6,9510.89×
Washington, District of Columbia5,4221.91×
Nebraska4,2810.9×
Hawaii4,0320.99×
New Mexico3,5990.76×
Idaho3,3420.7×
Maine3,2130.95×
Delaware3,1281.2×
New Hampshire2,8850.77×
West Virginia2,8680.65×
Rhode Island2,7310.91×
Montana2,0460.78×
South Dakota1,6300.75×
North Dakota1,3450.69×
Alaska1,2760.63×
Vermont1,2270.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Noah Lyles audience
BrandAffinityCategory
Elsword24.32×Games
Lulu 黃路梓茵3.86×Movies & TV
Urban Outfitters1.55×Shopping
Staycation2.01×Home & Garden
Home staging2.79×Home & Garden
JDSU1.62×Business & Career
Cam Ward1.89×Sports
Information technology consulting3.12×Technology & Electronics
Governor of Michigan2.94×Politics & Society
Stamp collecting1.87×Home & Garden
Cherish (group)3.78×Music & Radio
Goop1.85×Internet & Social Media
Electrolyte1.62×Health
Graham Greene2.09×Literature
Vocal harmony1.51×Music & Radio
Corona (band)1.88×Music & Radio
Dental hygienist2.21×Health
Ash Ra Tempel39.22×Music & Radio
Chili con carne2.52×Food & Beverages
Consequence (rapper)2×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Noah Lyles audience
TraitClusterScore
Luxury OrientationPREMIUM1.49
LGBTQ+ IdentityOPEN1.42
ExtroversionTHRILL1.37
Risk AppetiteTHRILL1.34
SustainabilityBALANCE1.23
Sports ActivityPOWER1.22

Worldwide distribution

Worldwide audience distribution share by country for Noah Lyles
CountryShare
United States24.7%
China4.2%
United Kingdom3.9%

See Noah Lyles audiences in other countries

More Track and field audiences in United States

Frequently asked questions

How many fans does Noah Lyles have in United States?

Noah Lyles has an estimated audience of 946,217 people in United States, concentrated in California and Texas.

What is the gender split and age of Noah Lyles fans?

46.3% of Noah Lyles fans are female, 53.7% are male, with an average age of 37.5 years.

Which brands do Noah Lyles fans like most?

Noah Lyles fans show strongest brand affinity for Elsword (24.32×), Lulu 黃路梓茵 (3.86×), and Urban Outfitters (1.55×) over the country average.

Where do Noah Lyles fans live in United States?

Noah Lyles fans in United States are most concentrated in California (reach 114,376), Texas (reach 98,559), and Florida (reach 73,125). These three regions account for the largest share of the active audience.

What other brands do Noah Lyles fans also like?

Beyond Noah Lyles itself, the audience over-indexes on Lulu 黃路梓茵 (3.86×), Urban Outfitters (1.55×), Staycation (2.01×), and Home staging (2.79×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Noah Lyles. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.