A data profile of the people who buy, follow and care about Noah Lyles in United States — modelled from more than twelve digital signal sources. Noah Lyles has an estimated audience of 931,517 people in United States.
The average Noah Lyles fan in United States is 36.3 years old, more male, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Usain Bolt, Angelique Boyer, Track and field, with strongest over-indexing on Usain Bolt (46.99× the country average).
Demographically, the Noah Lyles audience skews more male with an average age of 36.3, and over-indexes on personality traits such as Patriotism, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Noah Lyles fan in United States is more male, around 36.3 years old, with strong Patriotism tendencies and a notable affinity for Usain Bolt.
The key figures that characterise the Noah Lyles profile in United States.
42.1% are female, 57.9% are male, average age 36.3.
| Metric | Value |
|---|---|
| Female | 42.1% |
| Male | 57.9% |
| Average age | 36.3 |
| Estimated audience size | 931,517 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 20% | |
| 30-39 | 18% | |
| 40-49 | 18% | |
| 50+ | 15% |
of the worldwide Noah Lyles audience comes from United States.
| Country | Share |
|---|---|
| United States | 24.0% |
| China | 4.2% |
| United Kingdom | 3.8% |
Where the Noah Lyles audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Washington, District of Columbia | ~5K | 1.92× | |
| 02 | Maryland | ~30K | 1.70× | |
| 03 | Virginia | ~40K | 1.66× | |
| 04 | Georgia | ~40K | 1.46× | |
| 05 | New Jersey | ~30K | 1.24× | |
| 06 | New York | ~60K | 1.23× | |
| 07 | Delaware | ~3K | 1.23× | |
| 08 | North Carolina | ~30K | 1.20× | |
| 09 | Texas | ~90K | 1.15× | |
| 10 | Florida | ~70K | 1.15× | |
| 11 | Louisiana | ~10K | 1.14× | |
| 12 | Connecticut | ~10K | 1.08× | |
| 13 | Arkansas | ~8K | 1.07× | |
| 14 | Massachusetts | ~20K | 1.06× | |
| 15 | South Carolina | ~10K | 1.05× | |
| 16 | California | ~100K | 1.04× | |
| 17 | Pennsylvania | ~30K | 1.01× | |
| 18 | Colorado | ~10K | 1.00× | |
| 19 | Kansas | ~7K | 1.00× | |
| 20 | Hawaii | ~4K | 1.00× | |
| 21 | Washington | ~20K | 0.99× | |
| 22 | Wisconsin | ~10K | 0.99× | |
| 23 | Mississippi | ~7K | 0.98× | |
| 24 | Illinois | ~30K | 0.96× | |
| 25 | Minnesota | ~10K | 0.96× | |
| 26 | Alabama | ~10K | 0.96× | |
| 27 | Oregon | ~10K | 0.96× | |
| 28 | Ohio | ~30K | 0.95× | |
| 29 | Maine | ~3K | 0.95× | |
| 30 | Rhode Island | ~3K | 0.94× | |
| 31 | Tennessee | ~20K | 0.92× | |
| 32 | Indiana | ~20K | 0.92× | |
| 33 | Nebraska | ~4K | 0.92× | |
| 34 | Michigan | ~20K | 0.91× | |
| 35 | Iowa | ~7K | 0.91× | |
| 36 | Utah | ~7K | 0.88× | |
| 37 | Missouri | ~10K | 0.87× | |
| 38 | Nevada | ~8K | 0.87× | |
| 39 | Kentucky | ~10K | 0.85× | |
| 40 | South Dakota | ~2K | 0.83× | |
| 41 | Oklahoma | ~8K | 0.82× | |
| 42 | Montana | ~2K | 0.81× | |
| 43 | New Hampshire | ~3K | 0.80× | |
| 44 | Vermont | ~1K | 0.80× | |
| 45 | New Mexico | ~4K | 0.79× | |
| 46 | North Dakota | ~1K | 0.79× | |
| 47 | Arizona | ~10K | 0.78× | |
| 48 | Idaho | ~3K | 0.73× | |
| 49 | Alaska | ~1K | 0.72× | |
| 50 | West Virginia | ~3K | 0.70× |
The strongest cross-interests of the Noah Lyles audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Usain Bolt | Sports | 46.99× | ||
| 02 | Angelique Boyer | Movies & TV | 14.91× | ||
| 03 | 100 metres | Sports | 4.93× | ||
| 04 | Guinness World Records | Kids & Family | 4.56× | ||
| 05 | Olympic sports | Sports | 4.28× | ||
| 06 | Winter Olympic Games | Sports | 3.72× | ||
| 07 | Hiking boot | Fashion & Accessoires | 3.25× | ||
| 08 | Family car | Cars & Mobility | 3.08× | ||
| 09 | High-net-worth individual | Business & Career | 2.70× | ||
| 10 | Female bodybuilding | Sports | 2.39× | ||
| 11 | Track and field | Sports | 1.97× | ||
| 12 | Walking | Sports | 1.95× | ||
| 13 | Gymnastics | Sports | 1.69× | ||
| 14 | Masters Tournament | Sports | 1.63× | ||
| 15 | Philanthropy | Arts & Culture | 1.58× | ||
| 16 | Linux | Technology & Electronics | 1.57× | ||
| 17 | Mixed martial arts | Sports | 1.52× | ||
| 18 | Innovation | Business & Career | 1.52× | ||
| 19 | Swimming pool | Sports | 1.51× | ||
| 20 | Drop shipping | Shopping | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.44× | |
| Family Orientation | CONSERVATISM | 1.32× | |
| Indulgence | JOY | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.83× | |
| Pet Ownership | JOY | 0.91× | |
| Urban Lifestyle | OPEN | 0.95× |
Noah Lyles has an estimated audience of 931,517 people in United States, concentrated in California and Texas.
42.1% of Noah Lyles fans are female, 57.9% are male, with an average age of 36.3 years.
Noah Lyles fans show strongest brand affinity for Usain Bolt (46.99×), Angelique Boyer (14.91×), and Track and field (1.97×) over the country average.
Noah Lyles fans in United States are most concentrated in California (reach ~100K), Texas (reach ~90K), and Florida (reach ~70K). These three regions account for the largest share of the active audience.
Beyond Noah Lyles itself, the audience over-indexes on Angelique Boyer (14.91×), Track and field (1.97×), Olympic sports (4.28×), and Winter Olympic Games (3.72×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Noah Lyles. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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