Barry's Bootcamp Audience in United States

Barry's Bootcamp logo

Barry's Bootcamp has an estimated audience of 2,484,084 people in United States. 77.0% are female, 23.0% are male, average age 33.2. Top regions: California, New York, Texas. Top brand affinities: Sports, Arts and music, Celebrity, Music, Food and drink.

The average Barry's Bootcamp fan in United States is 33.2 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Sports, Arts and music, Celebrity, with strongest over-indexing on Sports (2.88× the country average). Demographically, the Barry's Bootcamp audience skews more female with an average age of 33.2, and over-indexes on personality traits such as Luxury Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Brand

Demographics of Barry's Bootcamp fans

Demographic split for Barry's Bootcamp audience in United States
MetricValue
Female77.0%
Male23.0%
Average age33.2
Estimated audience size2,484,084

Audience persona

The typical Barry's Bootcamp fan in United States is more female, around 33.2 years old, with strong Luxury Orientation tendencies and a notable affinity for Sports.

Top regions in United States

Top regions ranked by reach for Barry's Bootcamp in United States
RegionReachAffinity
California1,096,1774.01×
New York869,4616.26×
Texas254,5181.19×
Florida232,5271.38×
Massachusetts188,0493.84×
Illinois152,7551.85×
New Jersey99,2731.57×
Pennsylvania92,7941.11×
Georgia91,3821.19×
North Carolina71,0330.95×
Virginia67,6471.12×
Tennessee56,4071.13×
Colorado50,9491.3×
Washington50,3531.01×
Washington, District of Columbia46,8556.28×
Arizona39,8170.79×
Maryland38,9610.91×
South Carolina35,0020.94×
Connecticut34,4951.38×
Ohio30,6520.4×
Michigan27,5350.42×
Minnesota26,0000.73×
Oregon23,7530.83×
Utah20,9260.94×
Indiana15,6520.34×
Nevada15,0450.63×
Missouri14,5320.36×
Wisconsin13,4970.36×
Louisiana9,4580.3×
Alabama9,2710.27×
Kentucky9,2560.3×
Rhode Island6,7390.85×
Hawaii6,4440.6×
Oklahoma6,0520.22×
New Hampshire5,9550.61×
Kansas5,1680.26×
Maine4,8200.54×
Iowa4,6340.23×
Arkansas4,5160.22×
Idaho3,9470.32×
Nebraska3,6370.29×
Mississippi3,3890.17×
Delaware2,7680.4×
Vermont2,6150.6×
New Mexico2,5570.21×
West Virginia2,4090.21×
Montana2,3660.34×
Alaska1,0860.2×
South Dakota1,0680.19×
Wyoming9430.26×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Barry's Bootcamp audience
BrandAffinityCategory
Sports2.88×Sports
Arts and music2.84×Arts & Culture
Celebrity3.63×Movies & TV
Music2.63×Business & Career
Food and drink2.6×Food & Beverages
Entertainment2.84×Movies & TV
Food2.64×Food & Beverages
Movies2.63×Movies & TV
Outdoor recreation2.81×Sports
Reading2.54×Literature
Pets2.66×Pets & Animals
Parent3.77×Kids & Family
Consumer electronics2.51×Technology & Electronics
Live events2.57×Music & Radio
Adventure3.48×Travel & Leisure
Wildlife3.62×Travel & Leisure
Energy3.39×Home & Garden
Hobby Lobby3.54×Home & Garden
Clothing2.17×Fashion & Accessoires
Photograph2.73×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Barry's Bootcamp audience
TraitClusterScore
Luxury OrientationPREMIUM2.37
LGBTQ+ IdentityOPEN1.77
Design AffinityPREMIUM1.62
Family OrientationCONSERVATISM1.55
Sports ActivityPOWER1.52
Early Adopter MentalityPOWER1.48

Worldwide distribution

Worldwide audience distribution share by country for Barry's Bootcamp
CountryShare
United States55.7%
United Kingdom11.0%
Canada5.1%

See Barry's Bootcamp audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Barry's Bootcamp have in United States?

Barry's Bootcamp has an estimated audience of 2,484,084 people in United States, concentrated in California and New York.

What is the gender split and age of Barry's Bootcamp fans?

77.0% of Barry's Bootcamp fans are female, 23.0% are male, with an average age of 33.2 years.

Which brands do Barry's Bootcamp fans like most?

Barry's Bootcamp fans show strongest brand affinity for Sports (2.88×), Arts and music (2.84×), and Celebrity (3.63×) over the country average.

Where do Barry's Bootcamp fans live in United States?

Barry's Bootcamp fans in United States are most concentrated in California (reach 1,096,177), New York (reach 869,461), and Texas (reach 254,518). These three regions account for the largest share of the active audience.

What other brands do Barry's Bootcamp fans also like?

Beyond Barry's Bootcamp itself, the audience over-indexes on Arts and music (2.84×), Celebrity (3.63×), Music (2.63×), and Food and drink (2.6×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Barry's Bootcamp. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.