Rascasse Audience Intelligence

Barry's Bootcamp Target Market in United States

A data profile of the people who buy, follow and care about Barry's Bootcamp in United States — modelled from more than twelve digital signal sources. Barry's Bootcamp has an estimated audience of 2,472,845 people in United States.

#1208among Brand in United States#1071in Sports

The average Barry's Bootcamp fan in United States is 33.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Sports, Arts and music, Celebrity, with strongest over-indexing on Sports (2.88× the country average).

Demographically, the Barry's Bootcamp audience skews more female with an average age of 33.2, and over-indexes on personality traits such as Convenience Orientation, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Barry's Bootcamp fan in United States is more female, around 33.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Sports.

Category: Sports · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Barry's Bootcamp profile in United States.

Audience size
2.5M
in United States
Gender
77.0%♀
23.0% male
Age
33.2
average years
Country rank
#12010
Brand in United States
Fig. 01

Search interest · 12-month trend

-35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Barry's Bootcamp

77.0% are female, 23.0% are male, average age 33.2.

Fig. 02

Gender split

77.0%
Female
23.0%
Male
Demographic split for Barry's Bootcamp audience in United States
MetricValue
Female77.0%
Male23.0%
Average age33.2
Estimated audience size2,472,845
Fig. 03

Age distribution

Ø 33.2
average years
Age distribution of the Barry's Bootcamp audience in United States
Age bracketShare%
16-1933%
20-2925%
30-3918%
40-4914%
50+9%
Fig. 04

Worldwide distribution

55.5%

of the worldwide Barry's Bootcamp audience comes from United States.

Worldwide audience distribution share by country for Barry's Bootcamp
CountryShare
United States55.5%
United Kingdom10.9%
Canada5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Barry's Bootcamp audience in United States is strongest.

Fig. 05

Top regions by affinity

Barry's Bootcamp customers by region in United States
#RegionReachAffinity×
01New York~800K5.89×
02Washington, District of Columbia~40K5.56×
03California~1M3.70×
04Massachusetts~200K3.67×
05Illinois~100K1.69×
06New Jersey~100K1.62×
07Florida~200K1.41×
08Connecticut~30K1.32×
09Georgia~100K1.28×
10Colorado~50K1.28×
11Tennessee~60K1.15×
12Pennsylvania~100K1.14×
13Texas~200K1.12×
14Utah~20K1.05×
15Virginia~60K1.03×
16South Carolina~40K1.03×
17Washington~50K1.00×
18Rhode Island~8K0.98×
19North Carolina~70K0.96×
20Maryland~40K0.94×
21Alaska~5K0.91×
22North Dakota~5K0.91×
23Vermont~4K0.90×
24South Dakota~5K0.89×
25Oregon~20K0.87×
26New Hampshire~8K0.86×
27West Virginia~10K0.84×
28Montana~6K0.84×
29Maine~7K0.83×
30Delaware~6K0.82×
31Arizona~40K0.81×
32Mississippi~20K0.81×
33Hawaii~9K0.81×
34New Mexico~10K0.78×
35Idaho~10K0.78×
36Minnesota~30K0.77×
37Nebraska~9K0.76×
38Nevada~20K0.75×
39Arkansas~20K0.75×
40Iowa~10K0.71×
41Kansas~10K0.70×
42Oklahoma~20K0.68×
43Louisiana~20K0.65×
44Kentucky~20K0.64×
45Alabama~20K0.62×
46Wisconsin~20K0.59×
47Missouri~20K0.58×
48Indiana~30K0.56×
49Michigan~30K0.54×
50Ohio~40K0.52×
Fig. 06

Affinity by region

Affinity by region — Barry's Bootcamp, United States
0.52×1.00×5.89×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Barry's Bootcamp audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Barry's Bootcamp audience
#·InterestCategoryAffinity×
01ParentKids & Family3.77×
02CelebrityMovies & TV3.63×
03WildlifeTravel & Leisure3.62×
04Hobby LobbyHome & Garden3.54×
05AdventureTravel & Leisure3.48×
06EnergyHome & Garden3.39×
07SportsSports2.88×
08Arts and musicArts & Culture2.84×
09EntertainmentMovies & TV2.84×
10Outdoor recreationSports2.81×
11PhotographTechnology & Electronics2.73×
12PetsPets & Animals2.66×
13FoodFood & Beverages2.64×
14MusicBusiness & Career2.63×
15MoviesMovies & TV2.63×
16Food and drinkFood & Beverages2.60×
17Live eventsMusic & Radio2.57×
18ReadingLiterature2.54×
19Consumer electronicsTechnology & Electronics2.51×
20ClothingFashion & Accessoires2.17×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Barry's Bootcamp audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Barry's Bootcamp audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.57×
Community OrientationOPEN1.47×
IndividualismJOY1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Barry's Bootcamp audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.12×
Quality AwarenessPREMIUM0.15×
Risk AppetiteTHRILL0.18×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Barry's Bootcamp's target market in United States?

Barry's Bootcamp's target market in United States covers an estimated 2,472,845 people, concentrated in California and New York.

02

What is the gender split and age of Barry's Bootcamp customers?

77.0% of the Barry's Bootcamp audience are female, 23.0% are male, with an average age of 33.2 years.

03

Which brands do Barry's Bootcamp fans like most?

Barry's Bootcamp fans show strongest brand affinity for Sports (2.88×), Arts and music (2.84×), and Celebrity (3.63×) over the country average.

04

Where do Barry's Bootcamp fans live in United States?

Barry's Bootcamp fans in United States are most concentrated in California (reach ~1M), New York (reach ~800K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Barry's Bootcamp fans also like?

Beyond Barry's Bootcamp itself, the audience over-indexes on Arts and music (2.84×), Celebrity (3.63×), Music (2.63×), and Food and drink (2.6×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in United States

See Barry's Bootcamp audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Barry's Bootcamp. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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