Rascasse Audience Intelligence

Alex Smith Audience in United States

A data profile of the people who buy, follow and care about Alex Smith in United States — modelled from more than twelve digital signal sources. Alex Smith has an estimated audience of 709,926 people in United States.

#477among American football in United States#6958among Person in United States#2803in Sports

The average Alex Smith fan in United States is 40.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Eli Manning, Aaron Rodgers, Cam Newton, with strongest over-indexing on Eli Manning (224.11× the country average).

Demographically, the Alex Smith audience skews more male with an average age of 40.2, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Alex Smith fan in United States is more male, around 40.2 years old, with strong Patriotism tendencies and a notable affinity for Eli Manning.

Category: Sports · Type: Person · Subtype: American football

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Alex Smith profile in United States.

Audience size
710K
in United States
Gender
19.1%♀
80.9% male
Age
40.2
average years
Country rank
#29657
Person in United States
Fig. 01

Search interest · 12-month trend

-19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Alex Smith fans

19.1% are female, 80.9% are male, average age 40.2.

Fig. 02

Gender split

19.1%
Female
80.9%
Male
Demographic split for Alex Smith audience in United States
MetricValue
Female19.1%
Male80.9%
Average age40.2
Estimated audience size709,926
Fig. 03

Age distribution

Ø 40.2
average years
Age distribution of the Alex Smith audience in United States
Age bracketShare%
16-1926%
20-2914%
30-3913%
40-4916%
50+31%
Fig. 04

Worldwide distribution

77.8%

of the worldwide Alex Smith audience comes from United States.

Worldwide audience distribution share by country for Alex Smith
CountryShare
United States77.8%
United Kingdom7.1%
Canada2.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Alex Smith audience in United States is strongest.

Fig. 05

Top regions by affinity

Alex Smith fans by region: top regions in United States
#RegionReachAffinity×
01Kansas~10K2.77×
02Missouri~20K2.09×
03Utah~10K1.98×
04Iowa~6K1.21×
05Nebraska~4K1.21×
06Maryland~10K1.09×
07Washington, District of Columbia~2K1.08×
08Virginia~20K1.07×
09Pennsylvania~20K1.04×
10California~70K1.02×
11Idaho~3K1.02×
12Montana~2K1.02×
13South Dakota~1K1.02×
14Colorado~9K1.01×
15North Dakota~1K1.01×
16Arkansas~5K1.00×
17Ohio~20K0.98×
18Oklahoma~6K0.97×
19Wisconsin~8K0.96×
20Arizona~10K0.95×
21Wyoming<1K0.95×
22West Virginia~3K0.94×
23Delaware~1K0.94×
24Massachusetts~10K0.92×
25Indiana~10K0.92×
26Louisiana~7K0.92×
27Nevada~5K0.92×
28Minnesota~8K0.91×
29Hawaii~2K0.91×
30Illinois~20K0.90×
31South Carolina~8K0.90×
32Tennessee~10K0.89×
33Connecticut~5K0.89×
34Rhode Island~2K0.89×
35New Jersey~10K0.88×
36Washington~10K0.88×
37Kentucky~6K0.87×
38Michigan~10K0.86×
39Alabama~7K0.86×
40Mississippi~4K0.86×
41New Mexico~2K0.86×
42New Hampshire~2K0.86×
43North Carolina~10K0.85×
44Texas~40K0.84×
45Maine~2K0.84×
46Georgia~10K0.83×
47Oregon~6K0.83×
48Alaska~1K0.82×
49New York~30K0.78×
50Florida~30K0.72×
Fig. 06

Affinity by region

Affinity by region — Alex Smith, United States
0.72×1.00×2.77×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Alex Smith audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Alex Smith audience
#·InterestCategoryAffinity×
01Eli ManningSports224.11×
02Cam NewtonSports89.93×
03Peyton ManningSports77.07×
04Russell WilsonSports49.20×
05Aaron RodgersSports41.35×
06Dak PrescottSports33.77×
07DeMar DeRozanSports22.98×
08Tobias HarrisSports20.00×
09Erin AndrewsSports20.00×
10Kevin LoveSports20.00×
11Zach LaVineSports20.00×
12San Francisco 49ersSports12.46×
13Sports IllustratedSports7.94×
14FedExBusiness & Career4.93×
15Mortgage loansBusiness & Career3.57×
16Super BowlSports3.56×
17College basketballSports3.46×
18GolfSports2.55×
19McDonald'sFood & Beverages2.48×
20NFLSports1.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Alex Smith audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Alex Smith audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.71×
Convenience OrientationPREMIUM1.90×
Career OrientationPOWER1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Alex Smith audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.56×
CreativityOPEN0.58×
Healthy LifestyleBALANCE0.67×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Alex Smith have in United States?

Alex Smith has an estimated audience of 709,926 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Alex Smith fans?

19.1% of Alex Smith fans are female, 80.9% are male, with an average age of 40.2 years.

03

Which brands do Alex Smith fans like most?

Alex Smith fans show strongest brand affinity for Eli Manning (224.11×), Aaron Rodgers (41.35×), and Cam Newton (89.93×) over the country average.

04

Where do Alex Smith fans live in United States?

Alex Smith fans in United States are most concentrated in California (reach ~70K), Texas (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Alex Smith fans also like?

Beyond Alex Smith itself, the audience over-indexes on Aaron Rodgers (41.35×), Cam Newton (89.93×), Peyton Manning (77.07×), and Russell Wilson (49.2×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More American football audiences in United States

See Alex Smith audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Alex Smith. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →