Alex Smith Audience in United States

Alex Smith logo

Alex Smith has an estimated audience of 578,397 people in United States. 19.1% are female, 80.9% are male, average age 40.2. Top regions: California, Texas, Florida. Top brand affinities: Israel, Alaska, Elsword, Jeep Wagoneer, Jeep Grand Cherokee (WJ).

The average Alex Smith fan in United States is 40.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Israel, Alaska, Elsword, with strongest over-indexing on Israel (6.68× the country average). Demographically, the Alex Smith audience skews more male with an average age of 40.2, and over-indexes on personality traits such as Patriotism, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: American football

Demographics of Alex Smith fans

Demographic split for Alex Smith audience in United States
MetricValue
Female19.1%
Male80.9%
Average age40.2
Estimated audience size578,397

Audience persona

The typical Alex Smith fan in United States is more male, around 40.2 years old, with strong Patriotism tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for Alex Smith in United States
RegionReachAffinity
California68,5231.08×
Texas44,0050.88×
Florida29,0270.74×
New York27,4020.85×
Pennsylvania21,1571.09×
Missouri19,9552.14×
Illinois18,4790.96×
Ohio17,3000.97×
Virginia15,5611.1×
North Carolina15,1090.87×
Georgia14,3520.81×
Michigan14,2070.94×
New Jersey13,8580.94×
Kansas12,9552.84×
Arizona12,2101.03×
Maryland11,5391.16×
Utah10,8762.1×
Massachusetts10,7260.94×
Tennessee10,0370.87×
Washington9,9110.85×
Indiana9,3700.89×
Colorado9,1671.01×
Wisconsin8,5920.99×
Minnesota7,5380.91×
South Carolina7,4170.85×
Louisiana6,8680.92×
Alabama6,6520.82×
Oklahoma6,3250.98×
Kentucky6,0340.83×
Iowa6,0171.26×
Oregon5,5310.83×
Connecticut5,3200.92×
Nevada5,0500.9×
Arkansas4,2260.89×
Mississippi3,6200.76×
Nebraska3,5081.21×
Idaho2,8300.98×
New Mexico2,3640.82×
Hawaii2,3410.94×
West Virginia2,2870.85×
Washington, District of Columbia2,0431.17×
New Hampshire1,6710.73×
Montana1,6611.04×
Maine1,6040.77×
Rhode Island1,5110.82×
Delaware1,4450.91×
South Dakota1,2140.91×
North Dakota1,1000.93×
Alaska8290.67×
Wyoming6630.77×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Alex Smith audience
BrandAffinityCategory
Israel6.68×Travel & Leisure
Alaska3.05×Travel & Leisure
Elsword20×Games
Jeep Wagoneer6.37×Cars & Mobility
Jeep Grand Cherokee (WJ)5.98×Cars & Mobility
Monogram3.39×Home & Garden
Graham Greene4.81×Literature
Home equity1.55×Home & Garden
Nebraska1.86×Travel & Leisure
Unique Gifts1.59×Shopping
Urban horticulture2.34×Home & Garden
Regional styles of Mexican music1.81×Music & Radio
Graham Greene (actor)3.84×
Jalebi44.31×Food & Beverages
Glossier3.13×Beauty & Wellness
JamBase6.69×Music & Radio
Sailor2.69×Travel & Leisure
Surf kayaking8×Sports
Noodle (Gorillaz)1.93×Music & Radio
Captain America (1990 film)2.25×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Alex Smith audience
TraitClusterScore
PatriotismCONSERVATISM1.78
Need for SecurityCONSERVATISM1.23
Career OrientationPOWER1.16
Family OrientationCONSERVATISM1.13
Social Media UsageJOY1.12
Risk AppetiteTHRILL1.11

Worldwide distribution

Worldwide audience distribution share by country for Alex Smith
CountryShare
United States75.2%
United Kingdom8.6%
Canada3.2%

See Alex Smith audiences in other countries

More American football audiences in United States

Frequently asked questions

How many fans does Alex Smith have in United States?

Alex Smith has an estimated audience of 578,397 people in United States, concentrated in California and Texas.

What is the gender split and age of Alex Smith fans?

19.1% of Alex Smith fans are female, 80.9% are male, with an average age of 40.2 years.

Which brands do Alex Smith fans like most?

Alex Smith fans show strongest brand affinity for Israel (6.68×), Alaska (3.05×), and Elsword (20×) over the country average.

Where do Alex Smith fans live in United States?

Alex Smith fans in United States are most concentrated in California (reach 68,523), Texas (reach 44,005), and Florida (reach 29,027). These three regions account for the largest share of the active audience.

What other brands do Alex Smith fans also like?

Beyond Alex Smith itself, the audience over-indexes on Alaska (3.05×), Elsword (20×), Jeep Wagoneer (6.37×), and Jeep Grand Cherokee (WJ) (5.98×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Alex Smith. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.