Rascasse Audience Intelligence

Alex Smith Audience in Germany

A data profile of the people who buy, follow and care about Alex Smith in Germany — modelled from more than twelve digital signal sources. Alex Smith has an estimated audience of 20,225 people in Germany.

#255among American football in Germany#18214among Person in Germany#6935in Sports

The average Alex Smith fan in Germany is 31.6 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Flowering plant, Succulent plant, College basketball, with strongest over-indexing on Flowering plant (2.25× the country average).

Demographically, the Alex Smith audience skews more male with an average age of 31.6, and over-indexes on personality traits such as Social Media Usage, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Alex Smith fan in Germany is more male, around 31.6 years old, with strong Social Media Usage tendencies and a notable affinity for Flowering plant.

Category: Sports · Type: Person · Subtype: American football

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Alex Smith profile in Germany.

Audience size
20K
in Germany
Gender
35.9%♀
64.1% male
Age
31.6
average years
Country rank
#72543
Person in Germany
Fig. 01

Search interest · 12-month trend

-31%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Alex Smith fans

35.9% are female, 64.1% are male, average age 31.6.

Fig. 02

Gender split

35.9%
Female
64.1%
Male
Demographic split for Alex Smith audience in Germany
MetricValue
Female35.9%
Male64.1%
Average age31.6
Estimated audience size20,225
Fig. 03

Age distribution

Ø 31.6
average years
Age distribution of the Alex Smith audience in Germany
Age bracketShare%
16-1933%
20-2928%
30-3919%
40-4920%
50+0%
Fig. 04

Worldwide distribution

2.2%

of the worldwide Alex Smith audience comes from Germany.

Worldwide audience distribution share by country for Alex Smith
CountryShare
United States77.8%
United Kingdom7.1%
Canada2.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Alex Smith audience in Germany is strongest.

Fig. 05

Top regions by affinity

Alex Smith fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~2K1.27×
02Berlin~1K1.07×
03Bayern~4K1.06×
04Hamburg<1K1.06×
05Nordrhein-Westfalen~5K1.05×
06Rheinland-Pfalz~1K1.05×
07Schleswig-Holstein<1K1.05×
08Niedersachsen~2K1.03×
09Bremen<1K1.03×
10Baden-Württemberg~3K1.01×
11Saarland<1K0.98×
12Thüringen<1K0.94×
13Mecklenburg-Vorpommern<1K0.93×
14Sachsen<1K0.92×
15Sachsen-Anhalt<1K0.91×
16Brandenburg<1K0.90×
Fig. 06

Affinity by region

Affinity by region — Alex Smith, Germany
0.90×1.00×1.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Alex Smith audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Alex Smith audience
#·InterestCategoryAffinity×
01Hawthorn Football ClubSports54.50×
02College basketballSports3.33×
03Flowering plantHome & Garden2.25×
04Succulent plantHome & Garden2.18×
05Warp knittingKids & Family2.05×
06Enduro motorcycleSports1.93×
07Super MarioGames1.81×
0811teamsportsSports1.80×
09The Open ChampionshipSports1.75×
10SRAM CorporationCars & Mobility1.74×
11Kevin HartMovies & TV1.72×
12Defqon.1 FestivalMusic & Radio1.71×
13EnduroCars & Mobility1.70×
14All-terrain vehicleCars & Mobility1.67×
15Mickie KrauseMusic & Radio1.67×
16Cannondale Bicycle CorporationCars & Mobility1.62×
17EarringFashion & Accessoires1.58×
18Bad BunnyMusic & Radio1.58×
19NBA playoffsSports1.54×
20Golf courseSports1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Alex Smith audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Alex Smith audience · What stands out
TraitClusterDeviationScore
Social Media UsageJOY1.18×
Convenience OrientationPREMIUM1.02×
Sports ActivityPOWER1.01×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Alex Smith audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.47×
Family OrientationCONSERVATISM0.81×
Sports ActivityPOWER1.01×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Alex Smith have in Germany?

Alex Smith has an estimated audience of 20,225 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Alex Smith fans?

35.9% of Alex Smith fans are female, 64.1% are male, with an average age of 31.6 years.

03

Which brands do Alex Smith fans like most?

Alex Smith fans show strongest brand affinity for Flowering plant (2.25×), Succulent plant (2.18×), and College basketball (3.33×) over the country average.

04

Where do Alex Smith fans live in Germany?

Alex Smith fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~5K), Bayern (reach ~4K), and Baden-Württemberg (reach ~3K). These three regions account for the largest share of the active audience.

05

What other brands do Alex Smith fans also like?

Beyond Alex Smith itself, the audience over-indexes on Succulent plant (2.18×), College basketball (3.33×), Earring (1.58×), and All-terrain vehicle (1.67×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More American football audiences in Germany

See Alex Smith audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Alex Smith. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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