Warp knitting Audience in Germany
Warp knitting has an estimated audience of 315,420 people in Germany. 73.4% are female, 26.6% are male, average age 35.8. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: CHECK24, Wetter.com, Deutsch lernen, Galatasaray S.K., Flowering plant.
The average Warp knitting fan in Germany is 35.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include CHECK24, Wetter.com, Deutsch lernen, with strongest over-indexing on CHECK24 (7.88× the country average). Demographically, the Warp knitting audience skews more female with an average age of 35.8, and over-indexes on personality traits such as Quality Awareness, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Kids & Family · Type: Topic
Demographics of Warp knitting fans
| Metric | Value |
|---|---|
| Female | 73.4% |
| Male | 26.6% |
| Average age | 35.8 |
| Estimated audience size | 315,420 |
Audience persona
The typical Warp knitting fan in Germany is more female, around 35.8 years old, with strong Quality Awareness tendencies and a notable affinity for CHECK24.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 87,026 | 1.26× |
| Baden-Württemberg | 49,231 | 1.14× |
| Bayern | 48,184 | 0.95× |
| Niedersachsen | 35,826 | 1.17× |
| Hessen | 22,772 | 0.95× |
| Rheinland-Pfalz | 17,763 | 1.12× |
| Sachsen | 13,065 | 0.84× |
| Berlin | 12,547 | 0.89× |
| Schleswig-Holstein | 11,444 | 1.01× |
| Brandenburg | 10,247 | 1.05× |
| Sachsen-Anhalt | 8,333 | 1.02× |
| Hamburg | 7,064 | 0.99× |
| Thüringen | 6,536 | 0.81× |
| Mecklenburg-Vorpommern | 5,542 | 0.92× |
| Saarland | 3,598 | 0.93× |
| Bremen | 2,533 | 0.94× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| CHECK24 | 7.88× | Business & Career |
| Wetter.com | 6.71× | Home & Garden |
| Deutsch lernen | 11.29× | Business & Career |
| Galatasaray S.K. | 5.55× | Sports |
| Flowering plant | 7.31× | Home & Garden |
| Flower garden | 8.25× | Home & Garden |
| FC Bayern Munich | 2.97× | Sports |
| Entertainment | 2.3× | Movies & TV |
| Reading | 2.48× | Literature |
| Pets | 2.76× | Pets & Animals |
| Food and drink | 2.26× | Food & Beverages |
| Sports | 2.41× | Sports |
| toom Baumarkt | 6.68× | Shopping |
| TikTok | 2.73× | Internet & Social Media |
| Vehicles | 2.49× | Cars & Mobility |
| Food | 2.34× | Food & Beverages |
| Hugendubel | 6.2× | Shopping |
| H&M | 3.27× | Shopping |
| IKEA | 3.09× | Home & Garden |
| Germany | 2.25× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 3.46 |
| Design Affinity | PREMIUM | 3.38 |
| DIY Mentality | THRILL | 3.27 |
| Sustainability | BALANCE | 2.31 |
| Creativity | OPEN | 1.91 |
| Family Orientation | CONSERVATISM | 1.58 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 18.8% |
| United States | 9.5% |
| Ukraine | 4.9% |
See Warp knitting audiences in other countries
More Kids & Family audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Warp knitting have in Germany?
Warp knitting has an estimated audience of 315,420 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Warp knitting fans?
73.4% of Warp knitting fans are female, 26.6% are male, with an average age of 35.8 years.
Which brands do Warp knitting fans like most?
Warp knitting fans show strongest brand affinity for CHECK24 (7.88×), Wetter.com (6.71×), and Deutsch lernen (11.29×) over the country average.
Where do Warp knitting fans live in Germany?
Warp knitting fans in Germany are most concentrated in Nordrhein-Westfalen (reach 87,026), Baden-Württemberg (reach 49,231), and Bayern (reach 48,184). These three regions account for the largest share of the active audience.
What other brands do Warp knitting fans also like?
Beyond Warp knitting itself, the audience over-indexes on Wetter.com (6.71×), Deutsch lernen (11.29×), Galatasaray S.K. (5.55×), and Flowering plant (7.31×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Warp knitting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.